Inbound Marketing For Beginners

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Ignite Hospitality Marketing

Here we take a look at the basics of inbound marketing for those just wanting to scratch the surface.

Marketing

Paid | Earned
Outbound Marketing
• You buy this.
• This interrupts you.
Inbound Marketing
• You win this.
• This moves you along.

Plan Your Work, Work Your Plan.
• State your objectives.

Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.

Find Your Following.
• Who are your customers?
– Which channels are they on?
• Who are their influencers?
– Which channels are they on?

Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.

Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish your channels.

Get Social.
Meet them where they are.
• #instravel
• #TravelTuesday
• #London

Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish your channels.
• Create unique and valuable content.

CONTENT IS KING.
Produce something
that is of value
to your audience.

Use the tools.
Conduct competitive +
industry research.
Check on your own status.
Improve.

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Inbound Marketing For Beginners

1. Inbound Marketing The Ignite Approach

2. What does ‘inbound’ and ‘outbound’ marketing mean?

3. Paid | Earned Outbound Marketing • You buy this. • This interrupts you. Inbound Marketing • You win this. • This moves you along.

4. Who does what?

5. Infographic: ebyline.com

6. How does this play into the funnel?

7. smartinsights.com

8. Or to simplify…

10. How’s it done?

11. Plan Your Work, Work Your Plan. • State your objectives.

12. Define your call-to-action.

13. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers.

14. Find Your Following. • Who are your customers? – Which channels are they on? • Who are their influencers? – Which channels are they on?

15. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance.

16.

17. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels.

18. Get Social. Meet them where they are. • #instravel • #TravelTuesday • #London

19. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content.

20. CONTENT IS KING. Produce something that is of value to your audience.

21. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute.

22. CONTENT IS KING. Promotion is Queen.

23. Share it. inboundmarketingagents.com

24. Moz.com

25. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute. • Optimise.

26. Use the tools. Conduct competitive + industry research. Check on your own status. Improve.

27. Experiment. Learn. Optimise.

28. Experiment. Learn. Optimise. Repeat.

29. Thank ya kindly.

Inbound Marketing For Beginners

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