SlideShare a Scribd company logo
INTRA.NET conference
Defining the future of digital –
How to shape the coalescence between
intranet, social and email
Restricted © Siemens AG 2016	 IT creates business value
Page 2	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
What trends will impact our future of work?
VIDEO
What trends will impact our future of work?
Page 3	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
What trends will impact our future of work?
Page 4	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Page 5	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Why do we have such trends?
Source: Niels Pflaeging, Organize for complexity
Page 6	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Siemens Vision 2020
Making real what matters
Achieving sustainable growth
by putting customers first, seizing opportunities
and exploiting our capabilities / capacity
Inspiring a Genuine Ownership Culture
that Drives Ingenuity
and Good Decision Making
Setting the bar in the digital
transformation market
by leveraging our
unique know-how
Implementing a new
management structureas
efficient as our solutions and
as dynamic as our markets
Siemens
VISION 2020
making real what matters
Page 7	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Equity
Supports a sense of
long-term-, output- and
profit-orientation
Values
– our foundation
• Responsible
• Excellent
• Innovative
People orientation
• Empowerment & trust
• Honesty, openness &
collaboration
Behaviors
• Respect
• Focus
• Initiative & execution
Leadership
• Be bold, decisive & courageous
• Siemens matters
• Motivate & engage
Five elements create Ownership
Page 8	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Knowledge &
Information
Experience &
Courage
Competence &
Skills Commitment
Bringing together
What is our mission in the Digital Age?
… by making those accessible without barriers across the company.
Page 9	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
And what‘s that for IT?
Page 10	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Communciation – everything at the User‘s hand
Newsfeeds
Activity
Streams
Gruppen, Events
& Dateien
Fristenkontrolle
Genehmigungen
& Anträge
Aufgaben
& Termmine
Statusmeldungen
 Content item  Meta data Multiple entry points
User
Page 11	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Communciation – from Push to Pull
E-Mails
Newsletter
Briefings
Meetings
Events
Webinar
Blog Newsfeed
Social
Network
Intranet
Page 12	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
The future of digital – Collaboration
Page 13	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Provide what‘s adding a value – drop what doesn‘t!
E-Mails
Social Media Intranet
Page 14	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
The future of digital – technologies
Page 15	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
The future of digital – workspace
Page 16	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
After all – we don‘t know…
Page 17	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
…
Page 18	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Information Platform and Working Tool
The new Intranet Landscape
What's inside?
In general – Org-Levels 1-3:
Divisions, Business Units,
Business Segments
• ''About us'', ''Vision and Mission'', …
• Products
• Locations
• HR, Compliance, IT sites
Why?
Less content, but content more
relevant to the whole company
What's inside?
• Presentation of Departments
(Responsibilities, useful links,…)
Why?
Ease of use, self administration,
dynamic environment
What's inside?
• Personal sites
• Project platforms
Why?
Ease of use, social aspect,
dynamic environment
One Siemens Intranet
Page 19	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Intranet Entry at Siemens
Page 20	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Mobile Working Environment
Siemens’ Mobility portfolio
today provides a broad diversity, e.g., of sales,
safety, training, HR or travel apps
Page 21	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Modern Working Environment
Goals and Best Practices
People
Mobile working promotes flexibility
and independence.
Along with convenient facilities it
increases the Work-Life Integration.
Technology
The hardware and software enable us to
be connected anywhere and at all times.
Space
Employees are empowered to choose
from a variety of workplace types,
which meet all their requirements and
foster creativity.
Page 22	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Multiply messages across media by interconnecting channels
PrintMailings
SSN Intranet
News Center
Employee Meetings /
Business Conferences
Rich Media
Page 23	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Strategic IT vision „Working Environment“
„Working environment“ is based on
IT infrastructure services:
Cloud services allow remote access
on- and off-site, device independent.
Hybrid IT service delivery through a combination
of internal and external IT services lead to better,
faster and cheaper working environment technology
development.
Working with OneDevice only.
The device of the future will be the
smart­phone replacing laptops for
standard office worker.
OnePhone: OneDevice and mobile
working require OnePhone.
The phone solution is location inde-
pendent and part of OneDevice.
Smart glasses will replace
monitors midterm.
Glasses will complement the
OneDevice trend. Allowing to work
anywhere without a monitor.
Mobile working on- and off-site
is standard.
Working space is defined by the task.
Restricted © Siemens AG 2016	 IT creates business value
INTRA.NET conference
- making the intranets smarter-
- Refining the „digital workers journey“
Page 25	
IT creates business value
Siemens AG, GS IT ECM, Month, Day 2016
Thank you!
Alex Nusselt
• Program Manager
Digital Transformation
about.me/alexnusselt
Nico Rander
• Head of Competence
Center Web CMS

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Defining the future of digital - Keynote by Alex Nusselt & Nico Rander

  • 1. INTRA.NET conference Defining the future of digital – How to shape the coalescence between intranet, social and email Restricted © Siemens AG 2016 IT creates business value
  • 2. Page 2 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 What trends will impact our future of work? VIDEO
  • 3. What trends will impact our future of work? Page 3 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016
  • 4. What trends will impact our future of work? Page 4 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016
  • 5. Page 5 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Why do we have such trends? Source: Niels Pflaeging, Organize for complexity
  • 6. Page 6 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Siemens Vision 2020 Making real what matters Achieving sustainable growth by putting customers first, seizing opportunities and exploiting our capabilities / capacity Inspiring a Genuine Ownership Culture that Drives Ingenuity and Good Decision Making Setting the bar in the digital transformation market by leveraging our unique know-how Implementing a new management structureas efficient as our solutions and as dynamic as our markets Siemens VISION 2020 making real what matters
  • 7. Page 7 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Equity Supports a sense of long-term-, output- and profit-orientation Values – our foundation • Responsible • Excellent • Innovative People orientation • Empowerment & trust • Honesty, openness & collaboration Behaviors • Respect • Focus • Initiative & execution Leadership • Be bold, decisive & courageous • Siemens matters • Motivate & engage Five elements create Ownership
  • 8. Page 8 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Knowledge & Information Experience & Courage Competence & Skills Commitment Bringing together What is our mission in the Digital Age? … by making those accessible without barriers across the company.
  • 9. Page 9 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 And what‘s that for IT?
  • 10. Page 10 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Communciation – everything at the User‘s hand Newsfeeds Activity Streams Gruppen, Events & Dateien Fristenkontrolle Genehmigungen & Anträge Aufgaben & Termmine Statusmeldungen  Content item  Meta data Multiple entry points User
  • 11. Page 11 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Communciation – from Push to Pull E-Mails Newsletter Briefings Meetings Events Webinar Blog Newsfeed Social Network Intranet
  • 12. Page 12 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 The future of digital – Collaboration
  • 13. Page 13 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Provide what‘s adding a value – drop what doesn‘t! E-Mails Social Media Intranet
  • 14. Page 14 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 The future of digital – technologies
  • 15. Page 15 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 The future of digital – workspace
  • 16. Page 16 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 After all – we don‘t know…
  • 17. Page 17 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 …
  • 18. Page 18 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Information Platform and Working Tool The new Intranet Landscape What's inside? In general – Org-Levels 1-3: Divisions, Business Units, Business Segments • ''About us'', ''Vision and Mission'', … • Products • Locations • HR, Compliance, IT sites Why? Less content, but content more relevant to the whole company What's inside? • Presentation of Departments (Responsibilities, useful links,…) Why? Ease of use, self administration, dynamic environment What's inside? • Personal sites • Project platforms Why? Ease of use, social aspect, dynamic environment One Siemens Intranet
  • 19. Page 19 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Intranet Entry at Siemens
  • 20. Page 20 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Mobile Working Environment Siemens’ Mobility portfolio today provides a broad diversity, e.g., of sales, safety, training, HR or travel apps
  • 21. Page 21 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Modern Working Environment Goals and Best Practices People Mobile working promotes flexibility and independence. Along with convenient facilities it increases the Work-Life Integration. Technology The hardware and software enable us to be connected anywhere and at all times. Space Employees are empowered to choose from a variety of workplace types, which meet all their requirements and foster creativity.
  • 22. Page 22 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Multiply messages across media by interconnecting channels PrintMailings SSN Intranet News Center Employee Meetings / Business Conferences Rich Media
  • 23. Page 23 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Strategic IT vision „Working Environment“ „Working environment“ is based on IT infrastructure services: Cloud services allow remote access on- and off-site, device independent. Hybrid IT service delivery through a combination of internal and external IT services lead to better, faster and cheaper working environment technology development. Working with OneDevice only. The device of the future will be the smart­phone replacing laptops for standard office worker. OnePhone: OneDevice and mobile working require OnePhone. The phone solution is location inde- pendent and part of OneDevice. Smart glasses will replace monitors midterm. Glasses will complement the OneDevice trend. Allowing to work anywhere without a monitor. Mobile working on- and off-site is standard. Working space is defined by the task.
  • 24. Restricted © Siemens AG 2016 IT creates business value INTRA.NET conference - making the intranets smarter- - Refining the „digital workers journey“
  • 25. Page 25 IT creates business value Siemens AG, GS IT ECM, Month, Day 2016 Thank you! Alex Nusselt • Program Manager Digital Transformation about.me/alexnusselt Nico Rander • Head of Competence Center Web CMS