The software-ag digital business platform.v3

1. © 2017 Software AG. All rights reserved. For internal use only
NEW VALUE FOR THE FUTURE
THROUGH DISRUPTION OF PARADIGMS
SEAMLESS COMBINATION OF PEOPLE AND THINGS
AND CO-INNOVATION
Francesco Maselli
Innovation and Solutions Director
#CWIN17, Rome 28 September 2017

2. 2 |
WHY AM I HERE
History
Technical Manager Italy, webMethods
Project Consulting Manager, Sterling Commerce Italy
Product Specialist, Sterling Commerce NL
System Test Engineer, Italtel/Siemens
Junior Patent Attorney, Mittler&C
Education&PostGrad
2015 High Potential Program Adv MGMT, Software AG
2011 Executive Master, CFMT
Org, MGMT, KAM, SDA Bocconi
LIRMM, Montpellier, France
ICC, Strathclyde University, Glasgow
MSc Information Engineering, University of Pisa
Deputy President, G-Team Charity
INNOVATION AND SOLUTIONS DIRECTOR

3. 3 | © 2017 Software AG. All rights reserved. For internal use only
OUR SOFTWARE
TO HELP
CHANGE YOUR
WORLD
Since 1969, to make the future brighter,
smarter, simpler and faster
with the most independent technology solutions

4. 4 |
SOFTWARE AG
CORPORATE OVERVIEW
2.5+
USERS
2+
DEVELOPERS
MILLION
MILLION
GLOBAL 1000
70%
More than
CUSTOMER BASE
of the
€ 870+
MILLION
GLOBAL REVENUES
4.300+
WORLDWIDE
EMPLOYEES

5. 5 |
WHAT IS TODAY’S WORLD?
VIDEO AT https://youtu.be/6cHFRpeo1to

6. 6 |
DIGITALIZATION IS HAPPENING EVERYWHERE
IMPACTING YOUR CUSTOMERS AND BUSINESS
DIGITALIZATION
CUSTOMERS BUSINESS
© 2017 Software AG. All rights reserved. For internal use only

7. 7 |
THE END OF STABILITY
IT´S TIME FOR NEW STRATEGIES
Blurred structures &
uncertain market-trends
New rules & dynamics
Agile business
models & processes
© 2017 Software AG. All rights reserved. For internal use only

8. 8 |
DIGITALIZATION IS IMPACTING YOUR CUSTOMERS
CUSTOMER SIMPLY EXPECTS OUTSTANDING EXPERIENCE
ALWAYS
ACCESSIBLE
& FAST
SEAMLESS
EXPERIENCE
PERSONALIZED &
CONTEXTUALIZED
OFFERINGS
PAYMENT
METHODS
DIGITAL
SELF-SERVICE
CONNECTED
DEVICES
CUSTOMER
Today´s customers have more influence, information and choice than ever before.
© 2017 Software AG. All rights reserved. For internal use only

9. 9 |
TECHNOLOGY CHALLENGES THE DIGITAL BUSINESS
MASTER THE 7 DIGITAL DISCIPLINES
TRANSFORMATION
INTEGRATION
DATA
VISIBILITY
APPLICATION
SCALABILITY
CONNECTIVITY
© 2017 Software AG. All rights reserved. For internal use only

10. 10 |
UNTANGLE YOUR IT-SPAGHETTI
AND REARRANGE YOUR LANDSCAPE
CURRENT STATE
TASKS
DECISIONS
DATA
INTEGRATION
$
SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
REST
MICROSERVICES
SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
REST
MICROSERVICES
INTEGRATION
DATA
(EVENTS)
FUTURE:
DIGITAL BUSINESS PLATFORM
ESB
IF IF
BUSINESSLOGIC
TASKS
(PROCESSES)
DECISIONS
(RULES)
HYBRID
ON PREMISES IN CLOUD
© 2017 Software AG. All rights reserved. For internal use only

11. 11 |
BUSINESS & IT
TRANSFORMATION
Business Process
Analysis
Governance, Risk &
Compliance
IT Portfolio
Management
Enterprise Architecture
Management
+
HYBRID
CLOUD
ON
PREMISE
powered by
ARIS & ALFABET
ANALYTICS & DECISIONS
Streaming Analytics
Operational Intelligence
PROCESS
Business Process Management
Agile Applications
INTEGRATION
Integration
API Management
IN-MEMORY DATA
In-memory Data Fabric powered by
TERRACOTTA
powered by
WEBMETHODS
powered by
APAMA & WEBMETHODS
powered by
WEBMETHODS
YOUR DIGITAL BUSINESS PLATFORM
YOUR DIGITAL FUTURE
© 2017 Software AG. All rights reserved. For internal use only

12. 12 |
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL CAPABILITIES
Event
processing
Streaming
analytics
Visual
analytics
Pattern
matching
Predictive
analytics
Process
Analytics
Business strategy
& planning
Customer
journey mapping
Design &
analysis
Risk & Compliance
management
Portfolio
management
Enterprise
architecture
BUSINESS & IT
TRANSFORMATION
Process
automation
Application
development
Case
management
Mobile
enablement
Task & work
management
Rules
management
Content
management
PROCESS
ANALYTICS &
DECISIONS
Machine
Learning
Dynamic
orchestration
Event routing
& persistence
API
management
Managed file
transfer
Application
integration
B2B
integration
Cloud
integration
IoT
integration
Services
management
INTEGRATION Master data
management
Big Data
integration
In-Memory data
management
Messaging
Distributed
cache
Search &
Compute
IN-MEMORY
DATA
Alerts &
Actions
Process
monitoring
© 2017 Software AG. All rights reserved. For internal use only

13. 13 |
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL TRANSFORMATION JOURNEY
Event
processing
Streaming
analytics
Visual
analytics
Pattern
matching
Predictive
analytics
Process
Analytics
Business strategy
& planning
Customer
journey mapping
Design &
analysis
Risk & Compliance
management
Portfolio
management
Enterprise
architecture
BUSINESS & IT
TRANSFORMATION
Process
automation
Application
development
Case
management
Mobile
enablement
Task & work
management
Rules
management
Content
management
PROCESS
ANALYTICS &
DECISIONS
Machine
Learning
Dynamic
orchestration
Event routing
& persistence
API
management
Managed file
transfer
Application
integration
B2B
integration
Cloud
integration
IoT
integration
Services
management
INTEGRATION Master data
management
Big Data
integration
In-Memory data
management
Messaging
Distributed
cache
Search &
Compute
IN-MEMORY
DATA
Alerts &
Actions
Process
monitoring
© 2017 Software AG. All rights reserved. For internal use only

14. 14 |
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL USE CASES
Event
processing
Streaming
analytics
Visual
analytics
Pattern
matching
Predictive
analytics
Process
Analytics
Business strategy
& planning
Customer
journey mapping
Design &
analysis
Risk & Compliance
management
Portfolio
management
Enterprise
architecture
BUSINESS & IT
TRANSFORMATION
Process
automation
Application
development
Case
management
Mobile
enablement
Task & work
management
Rules
management
Content
management
PROCESS
ANALYTICS &
DECISIONS
Machine
Learning
Dynamic
orchestration
Event routing
& persistence
API
management
Managed file
transfer
Application
integration
B2B
integration
Cloud
integration
IoT
integration
Services
management
INTEGRATION Master data
management
Big Data
integration
In-Memory data
management
Messaging
Distributed
cache
Search &
Compute
IN-MEMORY
DATA
Alerts &
Actions
Process
monitoring
© 2017 Software AG. All rights reserved. For internal use only
Customer Journey Design Omni Channel Orchestration
Smart Branch Monitoring End-to-End Visibility
Real-Time Customer Insight Location Based Marketing
Connected Manufacturing Connected Customer

15. 15 |
DIGITAL BUSINESS PLATFORM
YOUR STATE OF THE ART ARCHITECTURE
© 2017 Software AG. All rights reserved. For internal use only
Cloud Native
(Elastic Scale/ Multi-Tenant)
Microservices
(SOA)
Event Driven
(EDA)
APIs
Big Data
Integration
Architecture
Container
Management
(Docker)
Software
Defined Architecture
(Gateways)
Hybrid
Transactional/
Analytical
In Memory Data
(NoSQL)
Multichannel UIs
(Responsive UI)

16. 16 |
Messaging
DIGITAL BUSINESS PLATFORM
YOUR TECHNOLOGY ARCHITECTURE
In-memory data store
Tooling
Management &
Administration
Common runtime (OSGI)
IS(ESB) Spring MWS Tomcat
Containers
Process
engine
Integration
engine
Rules
engine
UI
engine
Event
engine
Task
engine
Compute
Process
logic
Integration
logic
UI
logic
Decision
logic
Event
logic
Task
logic
Business logic
Assets Artifacts Audit Event store

17. 17 |
DIGITAL BUSINESS PLATFORM
YOUR EVENT DRIVEN ARCHITECTURE
Business Activity
Monitoring
API
API
Management
API
B2B
API
Hybrid
Integration
API
Business Process
Management
API
Process
Intelligence
API
Complex Event
Processing
API
Transport (Messaging)
Drivers (JDBC), Connectors (HIVE)
Hadoop
RDBMS NoSQL
Event Persistence API
Event Store

18. 18 |
IOT AND INDUSTRY 4.0 SOLUTIONS
USE CASES
Internet
Of Things (IoT)
Connected
Devices
Predictive
Services
Smart
Logistics
Connected
Car
Smart
Grid
Smart
Parking
Smart
Manufacturing
Smart
Home
Smart
Lightning
Smart
Insurance
Smart City
Connected
Health
Smart
Retail
+
© 2017 Software AG. All rights reserved. For internal use only

19. 19 |
Connected
Devices
Internet
Of Things (IoT)
IOT AND INDUSTRY 4.0 SOLUTIONS
CAPABILITIES
Industry 4.0 and
Enterprise IoT Solutions
Application
Development
API
Management
Visual
Interfaces
ERP, PLM,
MES, etc.
&
B2B Partner
Networks
&
Ecosystems
Cloud Integration
Predictive Analytics &
Machine Learning
Streaming Analytics
In-memory
Data Management
Application & B2B
Integration
Visual Analytics
Device Management Historical Analytics
Process Automation
& Analysis
+
Lightweight
Messaging
Edge Analytics
Device Connectivity &
Embedded Agents
Smart
Manufacturing …
Predictive
Services
Connected
Customer
© 2017 Software AG. All rights reserved. For internal use only

20. 20 |
SOFTWARE AG & CAPGEMINI
JOINING FORCES FOR OUR CUSTOMERS SUCCESS
• Best-of-breed products
• Innovative roadmap
• Deep expertise on product to maximize
OOB capabilities
• Deep expertise in complex System
Integration
• Methodologies, best practices and
experience in Management of IT
Transformation initiatives
A best of class and innovative SW vendor... ... and a global System Integrator
a perfect complementarity and a clear alignment to deliver successful digitalization projects
© 2015 Software AG. All rights reserved. For internal use only

21. 21 |
VIDEO AT https://youtu.be/GbeQl4aOP7w

22. 22 |
CONNECTED CAR
OCTO – Italian
headquartered leading
global insurance
telematics provider
Main offices:
• Rome-London-Boston
© 2017 Software AG. All rights reserved. For internal use only
CAR INSURANCE TELEMATICS
Use Case Customer
OCTO is building a new, scalable telematics
platform to deal with several millions cars and
to equip it to enter new markets, moving from a
bespoke, home-grown platform.
Partner:
Digital Business Platform products being used:
• Aris, Alfabet, Apama, Terracotta, Universal
Messaging, webMethods

23. 23 |
Event
Sources
SOFTWARE AG INDUSTRY 4.0 AND IOT BLUEPRINT
ARCHITECTURE
Speed Layer – Fast Track
Batch Layer – Slow Track
Serving Layer
Real-time
Views/Queries
Batch Views /
Queries
Consumers
APIs
Processes
Alerts
Human
Event Store /
HDFS
Batch
Analytics
APAMA
Streaming
Analytics
© 2017 Software AG. All rights reserved. For internal use only
UM
Connect
Cloud
UM
Universal
Messaging
Terracotta
Context
Enrichment
Predictive Model
Execution
(PMML)
Predictive Modeling
Machine Learning
Universal
Messaging
Device, Cloud,
EIT & PIT
Connect

24. 24 |
OCTO TELEMATICS
© 2017 Software AG. All rights reserved. For internal use only
LOGICAL ARCHITECTURE
Device
Connectivity
and
Integration
Integration
Platform
Streaming
Analytics
Platform
In-Memory Data Grid
(Driver Data)
BPMS
Platform
Data
Services
Insurance
Drivers
Event
Messaging
Event
Messaging
Raw Data
Other Personas
End User
Portal
Ingestion Processing Final Delivery
Hadoop

25. 25 |
THE CO-INNOVATION PROCESS
CUSTOMER CENTRICITY AND DESIGN THINKING
Driven by Product Management Driven by Development or GCS
*Sales *Sales *Sales
Feature(s)
Reasons for Go /
No-Go Decision
*Customer
Agreement
Problem
statement
(Tasks,
Pains, Gains)
Customer
Acceptance
Rating
Ensure viability, desirability and feasibility
Initiate CCI
project
Understand
customer(s)
Define
problem
Generate
ideas
Validate
ideas
Create
resolution
Validate
resolution
Learn and
improve
Customer(s)Customer(s) Customer(s)
*Deal supporting projects
© 2017 Software AG. All rights reserved. For internal use only

26. 26 |
CO-INNOVATION RESULTS AND THEIR OWNERS
© 2017 Software AG. All rights reserved. For internal use only
Open Source Communities
• Needs upfront agreement from both partners on
scope and terms of use
• Should drive standards & adoption
Results of
co-innovation
(concepts, code, patents,
prototypes, solutions, ...)
• Specific developments (Expert Services) on top
of Software AG’s products & components
• Customized developments through Customer or
GCS/Project Team
OCTO-Driven
• Product enhancements
• Re-usable components that complement the
Digital Business Platform
GENERAL CONSIDERATIONS

27. 27 |
OCTO CO-INNOVATION INFLUENCED AREAS 2017
ANALYTICS &
DECISIONS
PROCESS
INTEGRATION
IN-MEMORY
DATA
BUSINESS & IT
TRANSFORMATION
• Digital books
• IoT modeling &
analysis
• Smart data discovery
• Smart GRC
• Cloud transformation
planning
• Bi-modal IT planning
• Digital project
execution
© 2017 Software AG. All rights reserved.
powered by
ARIS & ALFABET
powered by
TERRACOTTA
powered by
WEBMETHODS
powered by
APAMA & WEBMETHODS
powered by
WEBMETHODS
• IoT device management
• Interactive visual analytics
• Dynamic business monitoring
• Web tooling & event-based monitoring
• Dynamic case management
• Dynamic business orchestrator
• Dev ops, dev flexibility, cloud operations
• Web tooling & exploratory analytics
• Integration cloud (lift & shift, connector templates)
• Partner cloud (onboarding, flexible processing)
• Microservices (container, dynamic scaling)
• API Management (GatewayaaS, 3rd party portal)
• Next generation in memory storage and
computation
• DBP interoperability (lambda architecture)

28. 28 |
Digital Business Models
SOFTWARE AG POWERING
© 2017 Software AG. All rights reserved.
OCTO AND OUR CUSTOMERS’ BUSINESS VISION
Product Intelligence &
Business Transformation
Time
Connectivity
Big Data Historical Analytics
Real-time Streaming Analytics
Predictive Analytics
Enterprise Integration and
Process Orchestration
Competitive Advantage!
Basic
Use Case
Pay-as-you-go car
insurance and
emergency services
Connecting OBUs and
smart phones
Analysis of historical car
usage and driver behavior
Real-time tracking of cars
and driver behavior
Predictions of fraudulent
activities and problems
Integration with business
systems, e.g. billing

29. 29 |
“…learn how to see.
Realize that everything connects to everything else”
~Leonardo da Vinci~

30. 30 |
@SoftwareAG_IT
@SoftwareAG
@francescomasell
www.softwareag.it
www.softwareag.com