The document discusses the benefits of using digital signage on college campuses. It notes that static posters, aging dining menus, cluttered bulletin boards, and multiple club flyers are outdated. Digital signage can improve communication, promote events and activities, display emergency information and menus. It reduces costs and waste while increasing revenues. The digital signage industry is growing and expected to exceed $20 billion by 2020. The presentation provides examples of how Daemen College has benefited from digital signage and introduces the company impulseGUIDE as a provider of digital signage solutions.

1. Best Practices in Student
Engagement:
High-Tech Visual Communication
Presented by:
Greg J. Nayor, Ph.D
Vice President for Student Affairs
Daemen College
Nicole Easton, President,
impulseGUIDE
Taryn Bunn, Software Specialist,
impulseGUIDE

2. Current Situation
 Static Posters
 Aging Dining Menus
 Cluttered Bulletin Boards
 Multiple Club Flyers
 Other technologies
 Emergency Notification Dead
Spots
Educators Need Options!!!
Digital Signage Resolves These Issues
And Many More…
= Boring
= Unappetizing
= Messy
= Unorganized
= Distraction
= Danger

3. Top 6 Benefits of Campus
Digital Signage
Safety
Event Promotions/Announcements
Lunch Menu Boards
Campus Maps
Instant Management of Communications
Cost Effectiveness
http://mvixdigitalsignage.com/blog/advantages-of-using-digital-signage-in-schools/

4. External Goals of Maximizing
Technology:
Improve On-Campus Environment
 Communication
 Activities
 Clubs
 Emergencies
 Events
 Menus
 Promotions
 Transportation
 Convenience
 Drive Community
Involvement
Local event information
Volunteer Opportunities
 Encourage Student
Collaboration
 Entertainment
Trivia
 Wayfinding

5. Daemen

6. Internal Goals of Maximizing
Technology:
Reduce Costs & Increase Revenues
 Affordability
 Accessibility
 Appeal to Potential Students
and Visitors
 Book Store / Dining Facility
 Attract New Business
 Increase Visit Frequency
 Up-sell
 Cloud-based
 Convenience
 Communication
 Ease of Use
 External Monetization
3rd Party Advertising
 Flexibility
 Immediacy
 Reduce Paper Waste
 Scalability
 Video*

7. Daemen

8. Digital Signage Industry
Industry to exceed $20
billion by 20201
Digital is a necessity
Higher recall rate than
any traditional media
83% of people recall at
least one ad seen on a
digital sign in the past
30 days2
 Compare these recall rates3:
Source 1: http://www.grandviewresearch.com/industry-analysis/digital-signage-market
Source 2: http://www.arbitron.com/downloads/arbitron_digital_billboard_study.pdf
Source 3: http://www.nielsen.com/us/en.html

9. Revenue By Industry1
 27.6%: Retail - General merchandise stores, shopping malls,
super markets, convenience stores, food stores, drug stores
 19.6%: Transportation - Airports, bus stations, train stations, cabs
 16.8%: Hospitality - Resorts, hotels, restaurants, casinos
 8.9%: Corporate – Banks, offices, manufacturing facilities
 8.4%: Education - Universities, colleges, schools
 6.2%: Government - Local and national governments, military,
post offices
 12.5%: Other - Healthcare, theaters, sports, entertainment, gyms
Source 1: Frost & Sullivan’s Analysis of the Global Digital Signage Systems Market Report in 2014

10. Compound Annual Growth
Rate by Industry1
 18.9%: Transportation
 14.0%: Hospitality
 13.4%: Other
 13.2%: Education
 10.8%: Government
 9.7%: Retail
 8.8%: Corporate
Source 1: Frost & Sullivan’s Analysis of the Global Digital Signage Systems Market Report in 2014

11. Video*
 Cats Riding Roombas!!!
 Video = Opportunity…

12. Content:
Keep It Fresh…AND Within Budget!

13. Paper Communication Model

14. Digital Communication
Model

15. Digital Signage:
What to Buy?
 Cloud-based
 Cost-effective
 Intuitive
 Turn-key
 Tech support
 User-friendly

16. Contact Daemen College:
Office #:716.839.8519
 For questions on Daemen College’s experience with
digital signage, contact:
 Greg J. Nayor, Ph.D
 Vice President for Student Affairs
 gnayor@daemen.edu

17. Contact impulseGUIDE:
Office #: 716.474.0979
 Stop by our NASPA table for more information on
impulseGUIDE!
 Nicole Easton – President
nicole@impulseguide.com
 Taryn Bunn – iG Software Specialist
taryn@impulseguide.com
 Cassandra Santa Maria – Creative Director
cassandra@impulseguide.com

18. Questions?
Greg J. Nayor, Ph.D
Vice President for Student Affairs
Daemen College
Nicole Easton, President,
impulseGUIDE
Taryn Bunn, Software Specialist,
ImpulseGUIDE

19. Thank You!!!
Enjoy the NASPA show!
Greg J. Nayor, Ph.D
Vice President for Student Affairs
Daemen College
Nicole Easton, President,
impulseGUIDE
Taryn Bunn, Software Specialist,
ImpulseGUIDE