Defining a Digitalization Reference Architecture for the Pharma Industry

Defining a Digitalization Reference
Architecture for the Pharma Industry
Berlin, 25th of April 2017
Eldar Sultanow, Carsten Brockmann, Levent Sözer

Copyright © Capgemini 2015. All Rights Reserved
2RA Pharma
Agenda
 Vision and Team
 Digital Transformation Technologies
 Digitalization Steps
 The Meta model
 Pharma - Reference Architecture
 Next Steps

3RA Pharma
Agenda
 Vision and Team
 Methodology and roadmap
 The Meta model
 Domain overview
 Exemplary domain: Ground Ops
 Next Steps

Our vision – We would like to create the reference
architecture to:
4RA Pharma
Allow new (IT) suppliers
to quickly get
knowledgeable on our
industry specifics
Create transparency in
terms of which
technology is used for
what purpose
Provide templates for a
technology solution,
capturing both business-
facing and technology-
facing perspectives in
terms of pharma

Digital Transformation Technologies
5RA Pharma
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Enabling the digitization of our society and economy
 Objects and people are assigned unique identifiers, sensors, and actuators
 interconnected through wireless ad-hoc networks such Bluetooth, Zigbee or Z-
Wafe, and report about their status and the surrounding environment
 26 billion IoT devices will be deployed by 2020

6RA Pharma
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Technologies that increase the user’s perception and interaction with the real
world by placing virtual objects
 Combines real and virtual objects in a real environment
 Runs interactively, and in real time
 Virtual objects’ features and behavior is derived from data that has been
gathered due to digitalization

7RA Pharma
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 IT systems using artificial intelligence, natural language processing, and machine
learning technologies
 Provide data analysis and decision-making through automated, dynamic learning based
on accumulated experience
 Derives intelligence and knowledge from huge volumes of structured and unstructured
data and enables real-time decisions
 Efficient, effective and flexible solution for dealing with ubiquitous data generated by
digitalization

8RA Pharma
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
ACROSS DIFFERENT
INTERDEPENDENT INDUSTRIES
• Applications developed and running
in different industries may interact or
be integrated with each other
• Data may be exchanged through
these inter-industry connections
• Business-level synergies across
organizations in different industries
• Focusing: Pharma & Logistics &
Public

Digitalization Steps
9RA Pharma
TAG, SENSE &
CONNECT
INGEST ANALYSE &
PREPARE
UTILIZE

Content of an Open Group Reference Architecture
1020160624 Architecture Community Call.pptx
Business Architecture
Application Architecture
Data Architecture
Technology Architecture

Fundamental Structure of the Digitalization RA
11RA Pharma
BusinessDataApplicationTechnology
Tag, Sense &
Connect Ingest
Analyse &
Prepare Utilize

Fundamental Structure of the Digitalization RA
12RA Pharma
Public Health
Pharma
Logistics & Transportation
Tag, Sense &
Connect Ingest
Analyse &
Prepare Utilize

Dedicated Technology View
Reference Architecture Page 13
PHARMA
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Digitalization of the pharmaceutical products
 Drug development, clinical trials, supply chains, and patient care
 Treatment 2.0
 Personalized Therapy and Health Monitoring
 Industrial Internet

Building Blocks: IOT
RA Pharma 14
Tag, Sense &
Wire Ingest
Analyse &
Prepare Utilize
IoT
Wireless NetworkCellular Ad-hoc
AutoID Cloud Serialized Drugs Clinical Trials Cool ChainSensors
Tracking PlatformCooltrax Bosch Packaging
XQS TempSense
Cool Chain
Monitoring
Data Services Realtime/Historical API AlertsAnalytics
Temperature & Humidity Data
Locational Data
Cool Chain Monitoring
Therapy Management
Pharmaceutical Order Automation
Track & Trace
Mettler Toledo

PHARMA
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Remotely patient assistance
 Enhancing a doctor’s expertise with additional AR capabilities
 Receive advice during surgery
 Active learning and practice
 Simulate the use of medical devices

Building Blocks: AR
RA Pharma 16
Tag, Sense &
Wire Ingest
Analyse &
Prepare Utilize
Augmented RealityFingerIO
AR Devices SmartEyeglass Google Glass MS Hololens
Sensors
AR SDK Vuforia
Virtual Visualization (Virtual Simulation, Geolocation based AR)
Virtual Education
Soli Sonar
Depth-Sensing
(Markerless)
Physical Cognition Object Detection 3D Scan OCR
Object Recognition
DroidARWikitudeARmedia
Platform Surgical Navigation Advanced Platform
APP Anatomy 4DAccuVein
D'FusionMetaio SDK
Object Recognition
Medical Treatment Assistance
Remote Disease Diagnostics/Treatments
AR Model Virtual ItemHologram Real Item
Black & White
Markers Digital Contact Lenses
AED4EU

PHARMA
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Self-learning systems extracting new knowledge from unstructured
medical data
 Assist doctors in making better and faster decisions
 Changing treatment methods, providing diagnosis, facilitating research
and automating processes
 Automatic Disease Detection

Building Blocks: CC
RA Pharma 18
Business
Data
Application
Technology
Tag, Sense &
Wire Ingest
Analyse &
Prepare Utilize
Cognitive Computing
Cognitive IoT
Interface
Automatic Disease Detection
Signal/NLPData Miner
Pattern RecognizerSignal Miner
Electronic
Health Records
Medical Records
CC App
Development
Preprocessing Analyzer
Algorithm Applier
CC Platform
Machine Learning
Watson Health Cloud DeepMind Health
OpenData
Medical
Research
Data Aggregators
Research Improvement & Acceleration
Health Trend Prediction & Illness Prevention

Integrated Technology View
PHARMA
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
 Integrated reference architecture
 Synergies among these technologies
 Integrated view of the business capabilities
 Focusing: Pharma & Logistics & Public

Building Blocks
RA Pharma 20
Tag, Sense & Connect Ingest Analyse & Prepare Utilize
Pharma
Logistics&
TransportationPublic
Cool Chain Monitoring
Home Care
Therapy Management
Indoor Positioning (Patient Flow, Staff & People Finding, Wayfinding, Equipment Location )
Mobile Medical App
Smart Pills
Pharma Fleet
Management
Active Cooling
Passive Cooling
Virtual Simulated
Education
Research Improvement &
Acceleration
Automatic Disease
Detection
Remote Disease
Diagnostics/Treatments
Track & Trace
Smart Supply Chain
Online Therapy
Information Exchange
Voice Treatment
assistants
Hospital Staff &
Equipment Location
Indoor Process
Surveillance
Indoor Navigation
Health Trend Prediction
Virtual & Augmented Reality
Wearables (Fitness Tracker, EKG Plaster, Smartwatch)
Health Condition Monitoring
Illness Prevention

We have two main contacts for this project...
2120160413 Kick-Off OpenGroup.pptx
Dr. Eldar Sultanow
Lead Consultant
Capgemini Nürnberg
Eldar.Sultanow@capgemini.com
Dr. Carsten Brockmann (Coordinator)
Lead Consultant
Capgemini Berlin
Carsten.brockmann@capgemini.com

Defining a Digitalization Reference Architecture for the Pharma Industry

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