Uploaded byArindam Samanta
Differentiate or die
This book review summarizes the book "Differentiate or Die" which outlines ways for companies to differentiate their products and services in order to survive in today's competitive marketplace. It discusses how differentiation has become essential to avoid commoditization and attract consumers. The book provides various strategies for differentiation, such as leadership in a specialty area, appealing to consumer preferences or heritage, innovating how a product is made, maintaining a perception of newness or hotness, and being different in different market places. The review concludes that differentiation is the key to success given the increasing choices available to consumers.
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Differentiate or die
- 1. Book review Differentiateor Die Survival in the era of Killer Competition by Jack Trout 1
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- 3. This book isabout changing all that. It outlines the many ways you can be different while avoiding the lure of those things that Quality, Valuseo un&d bdieffteterern t but really aren’t. Product Can’t differentiate from others 3
- 4. Have differe ntiatin g matters . OVERVIEW . well . 4
- 5. This is amarketing/business book, which explained various ways to differentiate a product or service to survive in the battleground called consumer mind. 5
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- 7. Apple HTC Sony 7 Choices growing exponentially
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- 10. Differentiating Ideas 10 In rare instanc es
- 11. Creativity or Logic 11 hides the logic behind why they should buy.
- 12. Price = 1/Breadthof Line 12
- 13. Consumer mind isthe battleground 13
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- 17. How a productis made or being latest 17
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- 20. Here sweat =differentiation. 20
- 21. 21 Be differentin different places and maintain it.
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- 24. “ ” Inthis era of competition and tyranny of choices differentiation is the only key to success, and people in the organisation can thrive to achieve it. By Arindam, Aizaz, Bahubali, Ganesh, Ravi, MBA 2013-15 batch, 3rd semester. Thank you all 24