Why should a customer buy from you? If you can't answer this question with ease and in a compelling and convincing way, don't expect your customer to find the answer for you. "Differentiate or Die" will show you 3 simple steps to standing out from the crowd in an increasing competitive marketplace.
What is your differentiation Strategy?
3 key questions you must answer:
1) Why are you different?
2) How are you different?
3) Why are your unique advantages vital benefits for your customers and future customers?
In the new world of business SME Customers seek simple solutions to their business problems. SMEs don't want technology they want the business benefits that your hosted services delivers. Educate them to find want they want and help them to self-qualify by matching their needs to your specific hosted services offers. Make it simple and easy for them to try and buy. Success tomorrow means moving today from being a Hosting Services Provider (HSP) to a Business Services Provider (BSP). Takeway: success awaits those who transition their value proposition from HSP to BSP.
Why should a customer buy from you? If you can't answer this question with ease and in a compelling and convincing way, don't expect your customer to find the answer for you. Differentiate or Die will show you 3 simple steps to standing out from the crowd and distance yourself from the competition in an increasing competitive marketplace.
What is your differentiation Strategy?
3 key questions you must answer:
1) Why are you different?
2) How are you different?
3) Why are your unique advantages vital benefits for your customers and future customers?
In the new world of business SME Customers seek simple solutions to their business problems. SMEs don't want technology they want the business benefits that your hosted services delivers. Educate them to find want they want and help them to self-qualify by matching their needs to your specific hosted services offers. Make it simple and easy for them to try and buy. Success tomorrow means moving today from being a Hosting Services Provider (HSP) to a Business Services Provider (BSP). Takeway: success awaits those who transition their value proposition from HSP to BSP.
Why should a customer buy from you? If you can't answer this question with ease and in a compelling and convincing way, don't expect your customer to find the answer for you. Differentiate or Die will show you 3 simple steps to standing out from the crowd and distance yourself from the competition in an increasing competitive marketplace.
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
During dmaDetroit's 15th Annual AIMS event, Ron Jacobs, President of Jacobs and Clevenger presented on: "Is Social Media the new Direct Marketing"
This is his presentation.
According to the latest research from Google and the Marketing Leadership Council, the traditional marketing funnel is dead, and consumers today consult an average of 10.4 new media or traditional sources before purchasing.
Join Richard Evans, Director, Partner Marketing and Alliances, from marketing automation leader Silverpop, Peter Chase, founder and Executive Vice President of data integration solutions provider Scribe, and Mike Lewis, social marketing guru and the author of the new popular book " Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Social Presence", and hear the secrets to build lasting relationships with the social consumer.
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Differentiate or Die! Differentiation happens at Level 2 and Level 3. Get out of selling the technical characteristics of the product in Level 1. Show buyers how your service and support offerings will deliver the business benefits they want.
Differentiation is a strategic imperative. Effective differentiation will allow you to create "Competitive Separation" between you and your competitors. Avoid differentiation at your peril. Differentiate or Die!
Marketing is tomorrow's Sales. A recent study by CEB suggests that up to 60% of a customer's decision-making process is completed before they speak to/meet with a salesperson. That means that Sales is moving to the backend of the Buyer's Journey and Marketing is now critical to start customer conversations and keep them engaged before they interact directly with Sales. This is more than Sales and Marketing alignment. Tomorrow's successful companies will align all their Sales and Marketing activities with their Buyer's Journey.
Digital Disruption = Business Transformation = Industry Disruption. Thinking Music: Vinyl -> CD -> mp3 -> Streaming. Owning Assets -> Access to Assets. Think Print: Books -> eBooks -> Digital eBook Libraries. Owning Assets -> Access to Assets. The message is clear "Adapt or Die".
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
During dmaDetroit's 15th Annual AIMS event, Ron Jacobs, President of Jacobs and Clevenger presented on: "Is Social Media the new Direct Marketing"
This is his presentation.
According to the latest research from Google and the Marketing Leadership Council, the traditional marketing funnel is dead, and consumers today consult an average of 10.4 new media or traditional sources before purchasing.
Join Richard Evans, Director, Partner Marketing and Alliances, from marketing automation leader Silverpop, Peter Chase, founder and Executive Vice President of data integration solutions provider Scribe, and Mike Lewis, social marketing guru and the author of the new popular book " Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Social Presence", and hear the secrets to build lasting relationships with the social consumer.
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Differentiate or Die! Differentiation happens at Level 2 and Level 3. Get out of selling the technical characteristics of the product in Level 1. Show buyers how your service and support offerings will deliver the business benefits they want.
Differentiation is a strategic imperative. Effective differentiation will allow you to create "Competitive Separation" between you and your competitors. Avoid differentiation at your peril. Differentiate or Die!
Marketing is tomorrow's Sales. A recent study by CEB suggests that up to 60% of a customer's decision-making process is completed before they speak to/meet with a salesperson. That means that Sales is moving to the backend of the Buyer's Journey and Marketing is now critical to start customer conversations and keep them engaged before they interact directly with Sales. This is more than Sales and Marketing alignment. Tomorrow's successful companies will align all their Sales and Marketing activities with their Buyer's Journey.
Digital Disruption = Business Transformation = Industry Disruption. Thinking Music: Vinyl -> CD -> mp3 -> Streaming. Owning Assets -> Access to Assets. Think Print: Books -> eBooks -> Digital eBook Libraries. Owning Assets -> Access to Assets. The message is clear "Adapt or Die".
How organizations "Sell" has changed. Those who get it will flourish while those who don't will die. Here are some great stats and thoughts on what selling has become. Enjoy. ~ Bryan
Buyers can now discover nearly everything about companies, products and
services from websites and other Web sources, including what customers are
saying on social media.
This is a presentation I did for Start Up Chile in their inaugural year (Sep 2010). I presented at their 3rd meetup before they were internationally known and widely popular. I was giving entrepreneurs tools and ideas of how to get their name out there on a budget as the premise behind Start Up Chile is to encourage foreign entrepreneurs (World Class Talent) to come to Chile and bootstrap their business for 6 months with a $40k grant from the Chilean Ministry of Economy.
Following Your Customers Purchasing Processpmmcleod
This white paper outlines why you need to
change your marketing behaviour so it
matches the purchasing behaviour of
your customer. Applying the the Marketing Lens approach will ensure that your brand is present where your customers are.
Traditional selling process comprising of 7 steps is mentioned in this PPT. The difference between solution selling and Insight selling is brought to light. Referred Harvard Business Review and other leading Journals for making this PPT.
How to Develop Content for the Modern Customer Journey - #SPARK15TrackMaven
Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.
The Cloud creates unparalleled opportunities for those who can deliver compelling Service Propositions, translate them into relevant Business Outcomes and then take those Relevant Business Outcomes to Business Decision Makers. Step 1) Demand Creation followed by Step 2) Demand Capture. Hint: the greater the focus and clarity you can bring to bear on relevant and compelling business outcomes, the easy will be step 2) Demand Capture: sales conversion.
The challenge is not technology. The challenge is accelerating adoption of your cloud services. Shift your thinking from "Time to Market" to "Time to Revenue." In the new connected world your cloud services are being adopted by "Corporate Consumers." In the new world Marketing shifts to Demand Generation and Sales shifts to Customer Adoption.
“How do you stay ahead of ever-rising customer expectations? There’s no single way to do it - it’s a combination of many things.”
- Jeff Bezos. Start by mastering Moments of Truth in the Customer Journey. Design for Customer Experience and you will maximize Customer Adoption. The Ultimate MOT is Customer Advocacy. When customers spontaneously recommend your products or services you effectively have an "unpaid sales force."
A Growth Mindset. Your Job is Selling Change. Sell the problem, not the Solution. Marketing Today Becomes Sales Tomorrow. What Great Salespeople Do Differently. Closing with Confidence: Personal Sales Skills Action Plan
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
Customer Retention Strategies: 5 Steps to Winning and Keeping Customers for LifeSalesChannel International
We all want Revenue Growth? No, we all want profitable Revenue Growth! That means minimising Churn and/or maximising Retention. The challenge is that Retention is not a long-term, sustainable strategy. If the Customer wants out she will find a way. The better long-term, sustainable strategy is finding ways to make them want to stay. The Million dollar question is: How do you make them want to stay?
Adapt or Die. The end of shadow IT. How to leverage Cloud based solutions, applications and tools to provide work environments that engage and inspire Gen Y and tomorrow's Gen C (always Connected users). Give your employees the digital experience they desire and they will do remarkable work in exchange. The CIO's new mindset to deliver the digital workplace: Hybrid thinking, AppStore thinking and Outcomes-based thinking.
Digital Disruption = Change = Transformation, Business Transformation. If your customers, Find, Try, Buy and Consume, Cloud Services differently, shouldn't you be selling them differently? 5 Steps to Accelerating Adoption of Your Cloud Services
5 Steps to exceptional growth. Sell business outcomes not technology. Change is difficult, but not changing is fatal. Change before you have to change.
Success is a moving target. In the post disrupted digital world the rules of the game have changed. What made your successful in the past will not make you successful in the future. 5 steps that will transform your business and prepare the foundations of growth.
Le succès est une cible mouvante. Dans le monde numérique de poste perturbé les règles du jeu ont changé. Que fait votre succès dans le passé ne vous fera pas de succès à l'avenir. 5 étapes qui vont transformer votre entreprise et préparer les bases de la croissance.
The challenge of sustaining growth levels at 35% is not to improve your sales conversion rate (although this is never hurts). The challenge to sustaining stellar growth rates lies in increasing the quality and frequency of your Demand Generation Campaigns.
How can you transform your business to align with tomorrow's digitally savvy decision makers? Here are 7 steps to take your business down the road to growth in the digitally transformed world.
Big Data = Big Business Problem. Big Business Problem = Big Business Opportunity. The Cloud Changes the way Customers adopt services and the Channel doesn't provide what the cloud requires (today). 3 things that you can do the accelerate adoption of your Cloud based Business Continuity Services.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. 4
“It is not the strongest
of the species that
survive, nor the most
intelligent, but rather
the one most
adaptable to change.”
- Charles Darwin
1809 - 1882
5. 5
“Digital Darwinism
is the evolution of
consumer behaviour
when society and
technology evolve
faster than your
ability to adapt.”
- Brian Solis _
6. The end of business as usual
www.flickr.com/photos/vek/4665924239
14. 14
“If we are to achieve
results never before
accomplished, we
must employ
methods never
before attempted.”
- Sir Francis Bacon
- Sir Francis Bacon (1561-1626)
114. “Victory in marketing doesn’t happen
when you sell something, but when you
cultivate advocates for your
brand.”
- Steve Knox, CEO of Tremors,
P&G’s Word of Mouth Business Unit
www.flickr.com/photos/hyku/4837236187
118. Co-Create Brainstorm, learn, create
Share, contribute, improve
Chat, talk, exchange information and ideas
• Efficiency, productivity, creativity, innovation
• Effectiveness, more desired outcomes
• Motivated, Engaged and Energised
• Sense of satisfaction, contribution, feel valued
• Maximise Discretionary effort
• Sense of purpose, meaning and fulfilment
Connect
Communicate
Collaborate
Presence, click to connect, anytime/anywhere
121. 121
“When the rate of
change externally is
greater than the rate
of change internally,
you have a problem.”
- Jack Welch
www.flickr.com/photos/nathaninsandiego/3466495191
124. “Genius is one percent
inspiration and ninety-
nine percent perspiration.”
- Thomas A. Edison
125. Help customers achieve Value Migration8
Differentiate at Level 2 and Level 34
Innovate or Die1
Focus on the Challenges facing Customers2
Aligning with The Buyer’s Journey5
Create Compelling Value Propositions3
Design the End2End Customer Experience6
Tipping the Funnel7
Eco-system thinking9
Become a Cloud Trusted Advisor10