The document provides an overview of a CRM system being proposed for One Direction, a luxury lingerie company in the Philippines. It discusses the company's background and management team, their goal of bringing high quality intimate fashion to the Philippine market, and why pursuing a CRM system would help them better understand customers, improve marketing strategies, and enhance customer communication and retention. The proposed CRM system would help manage sales, marketing, and customer relations through modules for contact management, complaints/feedback, marketing campaigns, and sales leads/transactions.

1. One Direction
Rey Melgarejo
Tas Saret
Andrew Dickson Law
Enzo Ortiz

2. Overview
• Company Background
• Why pursue in using CRM?
• Proposed System
• Demo

3. Company Background
• Owned by Gruppo Solare, Inc
• Based in the Philippines
• Located at the 19th floor of the Citibank
Center in Paseo de Roxas, Makati City
• They sell branded luxury lingerie and
swimwear collection
– Designed specifically for the Philippine market

4. • Management Team. . .
– People who are experts and have extensive
experience in
• Marketing
• Distribution
• Fashion and design
• Finance

5. • The company aims to “Bringing a unique
brand of high quality and stylish intimate
fashion that can compete with the best of
the world to the Philippine market.”

6. Why Pursue in Using CRM?
• You can learn how much you are
selling of a particular product and what
your profits are — in real time
• You can better segment and target
customers
• You can learn when is the best time to
contact prospects and existing
customers

7. • You can pinpoint the most effective
marketing strategies
• You can improve the quality of
communication with your customers
– chat or email with your customers
• Proper resolve concerns or problems
• Increase in customer retention
• Customer value creation

8. Proposed System . . . .
• Would help the company to better manage
their business
– Sales
– Marketing
– Customer Relations
• Manage all customer related activities in
utilizing customer information gathering
– Improve and maintain customer relations
– Quick answer to customer complaints and
feedback

9. • Helps Marketing department on
formulating marketing strategy
• Improve performance of the Sales
Department
– Better approach to customer
– Better forecasting of calling customers
• New product
• Concerns
• feedback

10. • For short, the company would gain:
– Better customer relations
– Improve efficiency of its work flow
– Reduce cost in its operations

11. Modules
• Account and Contact Management
Module
– Data repository for customer info
– Customer profiling
• Tracking of customer transactions

12. • Complaint and Feedback Module
– Address all the concern and issues of its
customer
• Typing of complaint or feedback Online
– After-sales management for the company

13. Marketing Campaign Module
• Marketing Campaign Module
– Includes:
• Utilize the leads gathered from different modules
and use it for market analysis
• Help the marketing department in creating
marketing campaigns
• Relate historical client data to approximate the
impact of change and tailor marketing efforts

14. • Sales Leads and Transaction Module
– Tracking of sales transaction
• Create opportunities for Sales through Lead
generation
• Knowing the right time to call customers
– Introduction of new data
– Keep them updated

15. Demo