Salespeople need to get sold on sales not just the sales process. One of the big questions any sales team needs clarification on is "what do you want me to do".
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Salespeople need to get sold on sales not just the sales process. One of the big questions any sales team needs clarification on is "what do you want me to do".
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
Self Assessment for Driving Revenue GrowthThe Naro Group
I often get called into an organization when revenue growth stalls. I start at a high level to discover where there are missing links and broken pieces within the sales organization to determine what’s needed to get back on track. What I’ve outlined below will give you a starting point for assessing your own organization's sales effectiveness gaps and what you might want to focus on in terms of sales readiness and sales enablement activities.
The Strategic Marketing Manager will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization’s overall products portfolio. The Strategic Marketing Manager will report to the Global Business Director.
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
Find out the basics of how to market your small business through this informative presentation from the Inland Empire Small Business Development Center.
Creation of a sale plan is a requirement for any business. Having a structured approach with a definite scope is very much beneficial. Please find this document which will help you structure your thoughts and let you achieve what you aspire.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-efficiency-assessment-127189827
Jump-start your organization’s awareness of marketing effectiveness and efficiency improvement opportunities. Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Get insights on becoming more scalable, more flexible, and more competitive.
See https://ClearAction.com
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
Company and Marketing Strategy Partnering to Build Customer RelationshipsFaHaD .H. NooR
Companywide Strategic Planning: Defining Marketing’s Role
Designing the Business Portfolio
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
Self Assessment for Driving Revenue GrowthThe Naro Group
I often get called into an organization when revenue growth stalls. I start at a high level to discover where there are missing links and broken pieces within the sales organization to determine what’s needed to get back on track. What I’ve outlined below will give you a starting point for assessing your own organization's sales effectiveness gaps and what you might want to focus on in terms of sales readiness and sales enablement activities.
The Strategic Marketing Manager will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization’s overall products portfolio. The Strategic Marketing Manager will report to the Global Business Director.
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
Find out the basics of how to market your small business through this informative presentation from the Inland Empire Small Business Development Center.
Creation of a sale plan is a requirement for any business. Having a structured approach with a definite scope is very much beneficial. Please find this document which will help you structure your thoughts and let you achieve what you aspire.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-efficiency-assessment-127189827
Jump-start your organization’s awareness of marketing effectiveness and efficiency improvement opportunities. Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Get insights on becoming more scalable, more flexible, and more competitive.
See https://ClearAction.com
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
Company and Marketing Strategy Partnering to Build Customer RelationshipsFaHaD .H. NooR
Companywide Strategic Planning: Defining Marketing’s Role
Designing the Business Portfolio
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities
Roger is responsible for P&L, sales, leads, marketing, business development, pipeline, operations, commission design, planning, and budgets for client organizations. He establishes and maintains successful relationships with partners/customers building custom digital solutions including Social, AI & RPA solutions, B2X Digital Platforms, Cybersecurity, Machine Learning, and Blockchain applications, Renewable Solar Energy, Adtech, Health-tech, Supply Chain & Logistics, MSO's, Direct To Consumer App, Telco and Pay TV operators and OTT platforms in Media & Entertainment domains.
Roger advises on sales & marketing pipeline management activities to ensure profitable revenue targets are met and manages the level of risk vs. desired goals to accelerate revenue. He plans, designs, and executes sales and marketing, speeding up strategies, and adds positive revenue results from all targeted revenue streams.
►Proficiently produces new opportunities that deliver improved marketing and enlarge SaaS revenue across all client disciplines.
►Increases performance of all RevOps functions within the organization, including Sales, Marketing, and Customer Success.
►Serves as a Head of Sales & Marketing with ownership of the “marketing technology stack” including marketing automation, sales-force automation/ CRM, digital channels, the web and social, business intelligence, and data management.
►Accountable for all sales goals.
►Motivate and coach a team of 68 people consisting of sales leaders, AEs, AMs, ISRs, SDRs, operations, and marketing.
►Define and manage GTM strategy to acquire new customers while retaining and expanding across existing customers.
►Hire fantastic new talent around the world to meet the demands of customers.
Skills: Sales Strategy · Build Strong Relationships · Team Building · FinTech · Complex Sales · Go-to-Market Strategy · Sales & Marketing · Sales Planning · Sales Pipeline Management · Team Management · Strategy · Problem Solving · Executive Management · International Sales · Startups · Business Analysis · Mergers & Acquisitions (M&A) · Online Advertising · Salesforce.com · Digital Media · Sales Operations · SaaS · Start-ups · Sales Management · B2B Marketing · Business-to-Business (B2B) · Sales Process · Solution Selling · Artificial Intelligence (AI) · Software as a Service (SaaS) · Management
Skills: Go-to-Market Strategy · Startups · Analytical Skills · Mergers & Acquisitions (M&A) · Business Development
Skills: Enterprise Software · Software as a Service (SaaS)
Ramesh kumar , fmcg sales management & business development professionalRamesh Kumar
An accomplished, results focused sales management professional with a strong work ethic, vision, leadership and extensive 19 plus years of experience of which, 8 plus years of demonstrable track record of successful development of territory and business in FMCG Sales, Marketing & Distribution of Food & Beverages in all the Trade Channels, and Key Accounts with conglomerates and multinationals in Middle East and India.
Anaplan SPM webinar series, part 4: Motivating the right behavior with incent...Anaplan
Our five-part sales performance management series continues with a webinar on sales compensation.
Every sales manager needs to strike the right balance between recognizing top performers and driving strong sales growth—all while ensuring the incentive compensation plan is fair, competitive, and profitable for the business. With the complexity of sales commission structures, there is no single “right answer” for how to set up an incentive program.
This webinar will discuss some key tactics for setting the right plans to make a greater impact on the bottom line.
About Minds and More
Minds&More supports clients to grow their business by building capabilities in marketing, sales and transformation.
www.mindsandmore.biz
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
2. IS GROWTH STRATEGY RIGHT FOR YOUR BUSINESS?
• HOW IS GROWTH STRATEGY DIFFERENT?
– WHAT IS GROWTH STRATEGY?
– CORE TENETS OF SUCCESS
– ROLE OF SALES
– ROLE OF MARKETING
– ROLE OF ORGANIZATION
– EXECUTIVE LEADERSHIP
March 23, 2018 2presented by TBG Marketing
3. HOW IS GROWTH STRATEGY DIFFERENT?
• Growth Strategy is about accelerating growth at a
factor of 2x or more in a vertical market
– Typical business strategy aligns to existing market
conditions and earning a measured share in verticals
– Typical business strategy focuses more on mining profits
and methodical growth
• Growth Strategy focuses on revenues, cash flow
and customers
– Growth Strategy is an aggressive market posture to
rapidly gain share and catch competitors off their feet
March 23, 2018 3presented by TBG Marketing
4. What is Growth Strategy?
• Growth Strategy is about accelerating growth at a factor of
2x or more in a vertical market
• Growth Strategy is about winning and keeping customers
and amassing large market gains
• Growth Strategy is a change in organizational culture that
requires all functions to support aggressive growth
• Growth Strategy is not just new customers, but harvesting
more revenues and profits from existing customers
• There are several strategies that may work but these are
the most common:
– First Mover Advantage with New Products or Services
– Targeted Markets with Weak Competitors
– Aggressive Pricing to Gain Market Share
March 23, 2018 4presented by TBG Marketing
5. Core Tenets of Success
• Three basic business activities: Lift, Shift, Retain
– Lift is the process of improving the value of existing customers
– Shift is the process of acquiring customers in market
– Retain is the process of maintaining customers as active
• Growth Strategy puts Sales in the Lead and all other
functions roll to a support role in the business
– Marketing identifies and qualifies leads to shorten the sales cycle
– Finance identifies optimal profit goals, maintains flexible pricing
– Operations manages the existing customer base with marketing
to ensure satisfaction and growth and stemming attrition
– Executive builds a culture of winning customers, develops
compensation that rewards the entire organization and offers
personal authority to sales to close significant deals
March 23, 2018 5presented by TBG Marketing
6. Role of Sales
• Successfully Accelerating Growth requires a strong sales force
with the following characteristics:
– Motivated financially – sales people not motivated to maximize their
earning potential will not perform to their potential: uncap commissions
– Intelligent collaborative leaders –sales constructs alliances within the
business to provide SME consults and overcome obstacles to the close
– Pipeline management – sales MUST communicate realistic status of
opportunities so that the organization can accept customers faster
– Pipeline valuation is developed and accepted by sales, marketing and
finance to assign value based on position in the sales cycle
– Speed is Key – opportunities open often briefly and sales needs to
move through the cycle rapidly to get to close
– Vertical Knowledge –the more knowledge, experience, and connections
sales have in verticals, the higher likelihood of achieving growth goals
– Sales leadership focuses on quarterly goals progress toward company
and representative goals progress in unison
March 23, 2018 6presented by TBG Marketing
7. Role of Marketing
• Accelerated Growth requires the identification and acquisition
of highly qualified leads by marketing
– Qualified lead ASKS for contact; Committed lead accepts an offer
– Marketing uses automation, content and forms to sift through
Suspects and Prospects to get Leads
– Marketing aids in retaining existing customers through cross-sell and
up-sell and manages the customer base
– Marketing mines customers for testimonials and “Advocates” who
bring more qualified customers into the funnel
– Marketing provides highly personalized materials and intelligence
gathering on high value customer targets to facilitate entry strategy
– Marketing develops and maintains the sales pipeline process and a
view of all customers in vertical markets to be contacted
– Marketing and Finance assess the financial value of every single
customer in the sales funnel to prioritize efforts on best opportunities
March 23, 2018 7presented by TBG Marketing
8. Role of the Organization
• Culture of Winning and Keeping Customers
– There are no bad customers, only unprofitable ones.
The organization must manage attrition through
strategic negotiations, promotional offerings and
extended agreements
– Finance primes the pump on pricing for being aggressive
on long-term deals to ensure positive short term cash
flow and long-term profitability
– No Dissention – Accelerated Growth MUST include every
function of the business. Any component of the
business that is marginalized or disenfranchised can
derail the culture, introduce infighting and distract the
business from it’s stated goals
March 23, 2018 8presented by TBG Marketing
9. Role of the Executive
• Executives create the culture of customer winning by
establishing one of mutual respect, collaboration and
beneficial compensation linked to accelerated growth
• Executive leadership enables sales to lead the business
forward with guidelines and targets on revenues and profits
• Executive leadership lends personal reputation on key
strategic accounts to overcome obstacles
• Executive leadership weeds out dissention in the
organization to enable fast running business
• Executive leadership ensures the business is properly
funded and armed with tools and resources to engage
Accelerated Growth opportunities
March 23, 2018 9presented by TBG Marketing
10. SUMMARY: ACCELERATED GROWTH
• Accelerated Growth is a business strategy requiring:
– Executive leadership – lead the culture and enable growth
– Strong company culture – customer winning
– Profitable enterprise – profits are needed to fuel growth
– Viable markets – lucrative opportunities
– Profitable niche – something to seize and own
– Focus on winning customers – Lift, Shift, Retain
– Sales Leadership – collaborative work across functions
• Poor execution of Accelerated Growth Strategy could
result in higher customer turnover and a lower profit
pool if the business fails to maintain or increase service
levels to existing and new customers
March 23, 2018 10presented by TBG Marketing
11. ACCELERATE GROWTH
Contact TBG Marketing | 888.358.9344 | https://tbgmarketing.com
March 23, 2018 presented by TBG Marketing 11
LOOKING FOR GROWTH? GET A FREE CONSULT