1. A PROJECT REPORT
ON
ORGANISATION STUDY AT RASHTRA DEEPIKA Ltd,
KOCHI.
Submitted to the
MAHATMA GANDHI UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
FIJO JOSE
Reg. No. 22240
Under the guidance of
Mrs. Anu George
Assistant Professor
VISWAJYOTHI SCHOOL OF MANAGEMENT STUDIES
VISWAJYOTHI COLLEGE OF ENGINEERING AND TECHNOLOGY
VAZHAKULAM
OCTOBER - 2011
2. VISWAJYOTHI SCHOOL OF MANAGEMENT
VISWAJYOTHI COLLEGE OF ENGINEERING AND
TECHNOLOGY
BONAFIDE CERTIFICATE
This is to Certify that this report titled “Organization Study at
Deepika” Is the bonafide work of Ms. FIJO JOSE who carried out the study
under my supervision. This report is submitted to Mahatma Gandhi University,
Kottayam as partial fulfillment of requirement for the award of degree of Master
of Business Administration.
…………………………………………
Mrs. Anu George
Faculty Guide
……………………………………… ………………………………..
Dr. R.V. Jose Signature of Principal
Prof. & Academic Director
Submitted for the Viva Voce examination held on …………………………………..
Signature of External Examiners
1………………………………….. 2……………………………
3. DECLARATION
I FIJO JOSE hereby declare that the report entitled “Organization
Study at Deepika” submitted to Mahatma Gandhi University in partial
fulfillment of the requirements for the award of the degree of Master of Business
Administration is a record of original work done during my period of study in the
Viswajyothi School of Management, Viswajyothi College of Engineering and
Technology under the guidance of Mrs. Anu George.
Place:
Date:
4. ACKNOWLEDGEMENT
This Project work was a great experience for me. I was exposed to the
media industry for the first time. I am greatly thankful to each and everyone who
assisted the tasks in any phase of its development. First and foremost, I thank the
Almightly God, the light of my life granting me the strength, courage and
knowledge to complete this project successfully.
I would like to express my heartfelt thanks to, our Principal, Dr. M. G.
Grasius, Viswajyothi College of Engineering and Technology for his kind
patronage.
I extend gratitude to Dr. R.V Jose Director of Department of management
Studies, Viswajyothi College for his constant encouragement.
I am immensely thankful to my internal project guide Mrs. Anu George,
MBA faculty of Viswajyothi College, for her creative and healthy suggestions
regarding this project work.
I express my sincere gratitude to Mr. K. C. Thomas, Resident Manager.
I thank all the Department heads for their support during this study. I also thank
the staff of Rashtra Deepika Ltd., Kochi without whose support this study would
not have been possible.
Last but not the least I would like to thank my friends, family members and
the rest of the faculty members of my college who gave me full encouragement.
FIJO JOSE
5. CONTENTS
No Title Page No.
1 CHAPTER 1
1.1 INTRODUCTION 1
1.2 SCOPE OF THE STUDY 2
1.3 OBJECTIVE OF THE STUDY 3
1.4 REASON FOR SELECTING THE COMPANY 4
1.5 STUDY PLAN 5
1.6 METHODOLOGY 6
1.7 LIMITATION OF THE STUDY 7
1.8 CHAPTER SCHEME 8
II CHPATER 2
2.1 INDUSTRY PROFILE 9
2.2 WORLD SCENARIO 10
2.3 INDIAN SCENARIO 11
2.4 STATE SCENARIO 12
III CHAPTER 3
3.1 COMPANY PROFILE 13-14
3.2 OBJECTIVES OF THE COMPANY 15
6. 3.3 HISTORY AND PHILOSPSHY 16-19
3.4 ORGANIZATION STRUCTURE 20
3.5 DIFFERENT PHASES OF DEVELOPMENT 21
3.6 FUTURE PLANTS & PROCEDURES 22
3.7 FINANCIAL PERFORMANCE OF THE 23
COMPANY
IV CHAPTER 4
4.1 PRODUCTION DEPARTMENT 25-28
4.2 EDITORIAL DEPARTMENT 29-31
4.3 MARKETING DEPARTMENT 32-33
4.4 CIRCULATION DEPARTMENT 34-46
4.5 ADMINISTRATION DEPARTMENT 47-49
4.6 HR DEPARTMENT 50-52
V CHAPTER 5
5.1 SWOT ANALYSIS 53-55
5.2 OBSERVATIONS 56
5.3 SUGGESTIONS 57
VI CONCLUSION 58
VII REFERENCES 59
7. LIST OF TABLES
TABLE TITLE PAGE
NO: NO:
4.1 Allocation of unit circulation manager and 36
executive for Rashtra Deepika
4.2 The basic wages are given every 15 days 40
4.3 Advertisement Tariff 43
4.2 Allied Publications 44
8. LIST OF FIGURES
FIGURE TITLE PAGE
NO:
NO:
3.4 Organizational Structure 20
4.1.1 Structure Of Production Department 25
4.2.1 Structure Of Editorial Department 29
4.2.2 Function of Editorial Department 30
4.3.1 Structure Of Marketing Department 32
4.4.1 Structure of Circulation Department 34
(Deepika)
4.4.1.1 Structure of Circulation Department (Rashtra 35
Deepika)
4.5.1 Structure of Administration Department 47
4.6.1 Structure of H.R. Department 50
10. 1.1 INTRODUCTION
This project deals with the Organization study conducted in Rashtra Deepika Ltd.
Kochi. The Rashtra Deepika Ltd. Company came into existence in 1887, and has its Head
Office based in Kottayam. The newspaper is published from 8 units in Kerala. Due to time
constraints, the study was limited to the Kochi division.
The Organizational Study was conducted at Rashtra Deepika Ltd., Kochi. This study
helped me to understand the functions, structure, policies and different procedures of the
organization. The main objective of this study was to identify the functions of various divisions
in the organization and also to gain knowledge about the organizational atmosphere and to find
the importance of this industry in the society.
James Hookes quotes that "MBA students need more than professed values. They need
to know that the world is morally complex and morally dangerous. They need to know that bad
deeds can come from good values. They need to know that valuing integrity enough to keep
one's hands off other people's money is only the beginning, not the end of business ethics."
11. 1.2 SCOPE OF THE STUDY
The organization study incorporates the structure, products, policies, the different
activities and a SWOT analysis of the organization.
It also sheds light on the organizational atmosphere and the challenges and the
opportunities of the industry in general.
This study aims at generating the practical awareness about the management.
This study helps to understand different management activities.
This study helps to make a comparison between the classroom knowledge with the real
situation in the organization.
This study helps to interact with the organizational executives of the company.
12. 1.3 OBJECTIVES OF THE STUDY
Several attributes such as the activities taking place within a company, how its different
departments function, how these departments are interdependent etc can be studied personally,
and proves to be of immense value when an actual job is embarked upon later. It is also
essential to know how the different resources of the company, like money, material men and
machinery are managed by the officials to achieve the vision of the organization. The objective
of this study is to shed light on these aspects, to understand the functioning of the organization,
to obtain first hand experience of a managerial job environment and to interact with the people
who manage and ensure the smooth running of the organization.
The main objectives of the study are:
To familiarize with the business organization.
To familiarize with different departments in the organization and their functioning.
Specific objectives include:
To relate theory with practice.
To understand how key business practices are carried out in the organization.
To understand how information is used in the organization for decision making at
various levels.
To understand the organizational structure.
13. 1.4 REASONS FOR SELECTING THE COMPANY
Deepika is one of the first Newspapers published in Malayalam.
It is one of the most reputed and diversified news paper among Keralites.
Rashtra Deepika is the ultimate word when it comes to expert journalism, and the
company has more than a century of experience in the industry, making it a perfect
choice for doing an Organizational Study.
Every year the company is having a good sales turnover.
14. 1.5 STUDY PLAN
The study was for a period of one month.
First week
The first week was spent in the production department and Editorial department where the
trainee collected information about the various production and editorial details.
Second week
In the second week, the study was concentrated on collecting data from the Marketing and
circulation department.
Third week
During the third week, the trainee visited and collected data from the following departments.
a)Administrative
b)Human Resource
Fourth week
During the last week, the trainee reviewed the documents and spent time for the preparation of
report.
15. 1.6 METHODOLOGY
The main tool used for the study was observation. Interaction with the company
personnel also revealed an ample of information.
Primary Data
Primary data was obtained directly by interacting with the concerned personnel in
various departments and also by observing the workflow.
Secondary Data
Secondary data was obtained from the company's process documents, reports, books,
journals, and websites.
16. 1.7 LIMITATIONS OF THE STUDY
1. To understand an organization and its working completely, a period of 30 days was not
sufficient.
2. Other departments of the company were warned to be out of bounds, so it was not
possible to study in detail their activities and overall atmosphere.
3. The company by policy never reveals its financial information and this limits the
exhaustiveness of the study.
4. The detailed data of other companies related to the same business could not be obtained
and hence a comparative study was not possible.
5. The time constraint is also a limitation of this study.
6. Most of the employees were busy with their job so much interaction was not possible.
17. 1.8 CHAPTER SCHEME
Chapter 1
1st Chapter contains General Introduction, Scope of the Study, Objective of the Study,
Reason for Selecting the Company and Study Plan,
Chapter 2
IInd chapter contains Industrial Profile, World scenario, Indian Scenario and State Scenario.
Chapter 3
IIIrd Chapter contains Company profile, Objectives of the Company, History &
Philosophy, Organization Structure, Different Phases of Development, Future plants &
Procedures and Financial performance of the company.
Chapter 4
IVth Chapter contains Departmental Details, Structure and Functions of Production
Department, Editorial Production Department, Marketing Department, Circulation
Department, Administration Department and Human Resource Management, Responsibility of
Key personnel and Department future plan.
Chapter 5
Vth Chapter contains SWOT Analysis, Observations and Suggestions.
Chapter 6
VIth Chapter contains Conclusion and Bibliography.
19. 2.1 INDUSTRIAL PROFILE
Man’s urge to communicate with ones neighbours led to the development of languages
as well as newspapers. In the past new stories were revealed by word of mouth than through the
written materials.
An American Dramatist Arthur Miller says, "A good newspaper is a nation talking to itself”.
The earliest version on a newspaper was a daily sheet published in 59 BC in Rome
called 'Acta Diurna' (daily even). The earliest known printer newspaper was in Beijing in 748
AD. The 1700 were a century in which market elements were created that encouraged the
development of daily newspapers. The first daily newspaper was 'The Daily Courant' in
London 1702.
Newspaper and Newspaper advertising have been the most important tools in shaping
the growth and development of the modern society. More than anything, they have been very
instrumental in bridging communication gap between people and contribute to the air of
awareness in a society. One of the most crucial tasks of the newspaper industry is to contribute
towards the economic and industrial development of a country through the assimilation of
people's thoughts and opinions.
20. 2.2 WORLD SCENARIO
The first newspaper in the world of which there is a record was 'Pecking Gazette'
published between AD 600's and 900's China. It was printed by wood block, the kind of
printing invented by the Chinese in the year 594. Less than*
100 years after Johannes Guttenberg developed printing press in year in 1447, there
appeared pamphlets and single sheet notices announcing particular events.
The first English newspaper was 'Oxford Gazette' brought out in 1665 in England. That
publication gave rise to the word NEWSPAPER in 1670.
21. 2.3 INDIAN SCENARIO
The colonial power of British introduced newspaper in India. The first newspaper in
India was 'Bengal Gazette' published in English by an English man J.A Hickey in 1780. In
1819, Gangadharan Bhattacharya and Harichandra Roy launched a paper in Calcutta by name
'Bengal Gazette' in Bengali. It was the first newspaper launched in an Indian language.
The Indian Newspaper industry has passed through various stages of evolution to reach
the stage that it enjoys today that of a leading press arena in the world. There are hundreds of
newspapers that reach out to the people of this vast country in enormous numbers every
morning. A typical Indian daily newspaper is almost like a staple diet, which brings to him
news from around the globe.
Indian newspapers have played a very significant role in shaping the country's
economical development. In fact, the newspaper industry of any country for that matter spreads
the knowledge and awareness amongst the people by propagating itself as a medium for a wide
area of topics such as politics, sports, social issues, medicine, entertainment, advertising,
marketing and so on. The popularity of newspaper has lived through ages.
We know that newspaper and newspaper advertising have been very instrumental in
branding the communication gap between people that contributes to the air of awareness in the
society. Newspaper is an important media for spreading both national and international news. It
plays a crucial role in the society.
In recent year's, India's steamroller economy has diversified well beyond tech and
outsourcing, including a big boom in the news media. Circulation has been steadily growing at
Indian newspapers, and new dailies and magazines are popping up on a monthly basis. India is
a fascinating country where history is being made in many respects so it is a great place for
good journalism.
22. 2.4 STATE SCENARIO
The newspaper in Kerala was introduced in 1887. The first newspaper launched was
'Deepika' on 14th April 1887. After Deepika, the next newspaper to be launched was Malayala
Manorama in 1888. But the circulation was very limited due to the low literacy rate at that
time. During 1990's, there was a tremendous growth in the newspaper industry in Kerala with
the emergence of other newspapers like Deshabhimani, Kerala Kaumudhi, Mathrubhumi etc.
At the initial stage, most part of the funds needed by the dailies were raised from the
proprietor's personal investments or as the donations collected from the public. But now, the
finance is raised from advertisements, circulations etc.
24. 3.1 COMPANY PROFILE
Deepika, a Malayalam language newspaper, is one of the oldest newspapers in
circulation. Deepika publishes editions from Kottayam, Kochi, Kannur, Thrissur,
Thiruvananthapuram and Kozhikode. It was controlled by the Syro Malabar Church of Kerala
from its inception till 1989. In August 1989, the Deepika and its sister publications came under
the ownership of Rashtra Deepika Ltd., a public limited company. The readership of the
newspaper is drawn mainly from the Syro Malabar Catholic laity.
3.1.1VISION OF THE COMPANY
The newspaper’s founding fathers envisaged the evolution and advancement of literacy in
Kerala through the rich and educative columns of the newspaper. The management, 122
years later, today remains committed to the noble goals had put forward at the inception of
the newspaper, namely:
To represent the needs of the common man to the rulers.
To protect and safeguard the inalienable rights of the people.
To fight for Truth, Justice and Freedom and to unite the separated
brethren of Kerala.
Deepika also pledges to remain standing out as a voice of the voiceless; perpetuating truth,
justice, freedom and equality. It always aims at being a credible, authentic, secular and
dignified newspaper, committed to genuine social, cultural and ethical values. It further
serves as a mouthpiece of the oppressed, a source of inspiration for many and has carved
out a distinctive personality for itself in the world of newspapers; leading by example from
the front.
3.1.2 MISSION OF THE COMPANY
Our reader comes first. We commit ourselves to their service and will ensure their
satisfaction in every service we offer.
We will stand by the people for social justice and security by providing accurate
25. and objective information on time. We will also strive to influence public opinion
for positive social change.
Our employees are our assets. We will ensure transparent and professional work
environment and constantly assist our people to grow along with the Company.
We cherish the contribution of our business associates in the value addition of our
products and services. We will treat them as partners in our continuous effort for
quality improvement.
We recognize the plurality of our society and our role in it. We will promote and
undertake social and cultural activities that will educate, enrich, and synergize the
society we leave in and bring people closer.
We appreciate the confidence our shareholders have in us. We commit ourselves to
protect their interests in the Company and will strive to increase shareholder value
in both monetary and prestige terms.
We will ensure, as a team, quality and consistency in every task we undertake.
Also we will always conduct ourselves in a manner that befits the dignity and
image of our organization.
3.1.3 DEEPIKA MOTTO
Excellence in performance.
Best Service to all our readers and customers.
Respect for ourselves, our colleagues, our company, our products and
our customers.
3.2 OBJECTIVES OF THE COMPANY
Rashtra Deepika aims to stand 1st everywhere. Deepika is 122 year old edition. It was a
journey of impressive progress and growth for the company from 1887.
26. The Team: -
> Focuses on all problems.
> Delegates and develops.
> Seeks help.
> Helps others succeed.
> Create high performance standards.
27. 3.3 HISTORY & PHILOSOPHY
Deepika is the oldest malayalam language newspaper in circulation and is also counted
amongst the most popular Newspapers in Malayalam. The word "Deepika" in Malayalam
mean 'lamp' and the Newspaper was first published on 15th April, 1887. The principal
objective of Deepika during its inception was to represent the needs of the common people to
the rulers and to protect and safeguard the prime rights of the people.
Deepika was first published by a Syrian Christian Priest, Nidhirikkal Manikkathanar,
under the main head "Nazarani Deepika". As its first name denotes, Deepika began as a paper
of Syro Malabar Nasranis or Catholics of Kerala's Syrian tradition. For many years it was run
by Carmelites of Mary Immaculate (CMI), a religious order of the Roman Catholic Church. In
1989 its was transferred to a Public Limited Company, "Rashtra Deepika".
On August 1, 1939, the newspaper shifted to Kottayam, which has since become a
nerve center for printing and publishing in the state. To give it a more secular outlook, its
name was also then changed to Deepika. Over the years, Deepika has continued to make a
strong impact on the masses, becoming the voice of the voiceless, staunchly standing out for
truth, justice, freedom and equality for all. It is today a credible, authentic, secular and
dignified newspaper committed to genuine social, cultural and ethical values. It is a mouthpiece
of the oppressed, a source of inspiration for many and has carved out a distinctive personality
for itself in the world of newspapers in Kerala; bravely and boldly leading by example from
the front.
In 1986, Deepika’s year-long centenary celebrations were inaugurated by Pope John
Paul II and the newspaper commemorated its 100th year of publication in April 1987. Well
over the past 120 years, Deepika has grown in strength and stature, standing out boldly for the
people, fearing and favoring none. It has relentlessly fought for the well being of farmers, the
weaker sections and the rights of the minorities, irrespective of caste or creed. It has also
maintained a neutral political stand, earning the appreciation of politicians and leaders, both
national and regional, which has helped it earn added credibility and respect.
In August 1989, Deepika was converted into a Public Limited Company, Rashtra
Deepika Ltd. This was to facilitate the organization to gain corporate dimensions, stimulation
and new ethos so as to enable it to meet the myriad challenges of the ever growing and highly
28. competitive world.The event has been the turning point in the history of the organization,
which has grown leaps and bounds,ever since.
Deepika publishes editions from, Kottayam, Kochi, Thrissur, Kannur,
Thiruvananthapuram and Kozhikode. The readership of the Newspaper is drawn mainly from
the Syro Malabar Catholic laity.Dr.Francis cleetus is the Chairman , Rev. Dr. James Aerthayil
is the Vice Chairman, Mr. P.P. Sunny is the Managing Director and Fr. Alexander Paikkada is
the Chief Editor of the Newspaper
3.3.1 PUBLICATIONS
3.3.1.1Deepika Daily
Founded in 1887, Deepika was the first Malayalam dailyin Kerala standing for the
cause of Truth, Justice, Freedom and Equality. Watching over the transition of the Indian land
through turmoil's of the British Colonial Raj and Royalty era, giving direction to a fledging
State of independent India, today, 122 years since the first edition came out in print, Deepika is
more than a daily for its readers. It's a lifetime molder.
3.3.1.2 Rashtra Deepika
Apart from being the largest circulated Evening daily in the State of Kerala, it is one of
the most influential voices in the print media today in Kerala, with a strong base in the
educationally progressive sections of the society. Rashtra Deepika is the only evening daily
certified by ABC in Malayalam.
3.3.1.3 Business Deepika
It is the unquestionable leader amongst the Malayalam financial weeklies in Kerala.
Articles with real time overviews and the like, make it the most favoured publication among
professionals, investors, businessmen or anyone who would like to be updated on business and
economic trends.
3.3.1.4 Sthreedhanam
This monthly special for women is a fast track publication that gives delightful insights
into the relevant topics relating to women's life and family, beauty, personal care, latest trends
29. in fashion, family health etc., It plays a major role in formulating opinions in the minds of
empowered women of Kerala.
3.3.1.5 Karshakan
Karshakan, an agricultural monthly catering to the needs of farmers and agriculturists,
was launched in March 1993. Karshakan is the preferred magazine of every strategist who
wishes to enter the environs of rural Kerala. It appeals effectively to the agricultural sector; it
echoes the heartbeats of Kerala farmers from plantation owners to small-scale farmers.
3.3.1.6 Children's Digest
This English monthly has everything that would appeal to the rationale of children and
their life and it encourages those who are young at heart.
3.3.1.7 Kuttikalude Deepika
Kuttikalude Deepika, the first Malayalam monthly for children is now a fortnightly,
eagerly awaited by youngsters. It is the foremost choice of the little ones and discreet parents.
Popular for its features, stories and puzzles, it combines all the elements to make a classic with
the juniors.
3.3.1.8 Rashtra Deepika Cinema Weekly
Rashtra Deepika Cinema, Kerala's largest - selling film magazine was launched in
September 1995. It has more than a million readers every week, serving them with the glitter
and glamour of the cine world.
3.3.1.9 Deepika.com
In October 1997, the Deepika made history again when it became the first Malayalam
daily on the Internet. Deepika.com is the largest read online Malayalam Daily in the world with
an average daily hit of 40,00,000 and over 5,00,000, unique readers from 196 countries.
www.deepikaglobal.com, the English edition is one of the premier online editions in South
India. The modern web radio- 'Deepika Global Radio' is widely appreciated around the globe.
Deepika Global SMS sends shocking news to more than 20,000 Malayalees in 122 countries.
'Helping the Helpless', a charity fund promoted by deepika.com has distributed approximately
five million rupees within a short-period. 'E-KATHU'- a professional e-mail programme in
30. Malayalam helps the Malayalees in different countries to communicate in their own mother -
tongue to their dear ones.
3.3.2 Special Publications
Seasonal
Deepika Varshika Padhipu
Thirusanidhanam (Sabarimala Season)
Nursing Directory (English)
Directory of Higher Education in India (English)
Non Seasonal (Not Regular)
Indian Christian Directory (2005)
Health (2006)
Exotic Eastern Paradise (2007)
These which are not regular are priced high.
Free Publications
Smart drive '07
The Gold Souk Ende Vide
These are given along with the newspapers free at cost.
Other products
This includes diaries, calendars etc. stories and puzzles, it combines all the elements to make a
classic with the juniors.
32. 3.5 DIFFERENT PHASES OF DEVELOPMENT
1886 : 'Nasrani Jathyega Sangam' was formed for the development of the
community. It decided to start a news paper.
15th April : First edition of Nasrani Deepika was published, this was done twice
1887 a month.
3rd Jan : Nasrani Deepika became a daily.
1927
1st Aug : Name was changed to Deepika and the publications head office
1939 was based in Kottayam.
1958 : Kuttikalude Deepika was introduced.
16th Sep : Rashtra Deepika was formed.
1989
29th Oct : Business Deepika published in Kochi.
1992
16th July : Sthreedhanam magazine was published in Pala.
1994
15th July : Business Deepika International was 1st issued in Mumbai.
1995
Sep 1995 : First edition of Rashtra Deepika Cinema was launched.
8th Jan : Childrens Digest was introduced.
1997
Oct 1997 : Deepika Online started.
23rd May : Indian Christian Directory was inaugurated in Rome.
2000
1st Oct : Introduction of Europe Deepika.
2004
17th Nov : Deepika International was launched in Dubai.
2004
33. 3.6 FUTURE PLANS & PROCEDURES
FUTURE PLANS:
The company is mulling the revamping of its Daily and other publications in a phased manner.
More improved output quality, professional coverage of news, starting of new editions,
effectively and economically developing its infrastructure, publications quality, news sources,
personnel output etc. are being planned. Improved business promotion techniques and
strategies are on the anvil.
Ways of facilitating faster productivity and reducing production costs as well as other
overheads are being planned. The company further aims to enhance its readership portfolio and
become an even more forward looking, progressive, popular and profitable newspaper in the
days ahead, living up to the myriad expectations of its discerning readers.
MAIN FUTURE PLANS ARE:
New Editions : 5
New Publication : 2
New Press : 1
New Sub Offices : 10
PROCEDURES:-
New procedure includes implementation of latest techniques such as computer to place
(CTP) latest printing method etc.
34. 3.7 FINANCIAL PERFORMANCE OF THE COMPANY
Revenue:-
Sale of Publication : 32crores
Advertisement Income : 45 crores
Miscellaneous Income : 5 crores
Total Revenue : 82 crores
Expenses:-
News print Cost : 30 crores
Printing Cost : 10 crores
Distribution Cost : 8 crores
Salary : 8 crores
Administration Expenses : 2 crores
Promotional Expenses : 2 crores
Ink Cost : 3 crores
Plate Cost : 2 crores
Computer to Plate (CTP) Expenses : 2 crores
Miscellaneous Expenses : 2 crores
Total Expenses : 69 crores
Gross Profit : 13 crores
Net profit after tax : 5 crores
Net profit : 8 crores
36. DEPARTMENT DETAILS
Deepika is a large organization and hence it has a six of departments. Though each
department functions within its own perimeter, interdepartmental harmony is notable. All
departments try to hold the brand Deepika higher. Each department and its functions are
explained below.
The various departments are:
4.1 Production Department
4.2Editorial Departmentr
4.3 Marketing Department
4.4 Circulation Department
4.5 Administration department
4.6 Human Resource Department
37. 4.1 PRODUCTION DEPARTMENT
The production department of the newspaper has embarked on a quality improvement
effort. The look and quality of the physical newspaper sheet is determined by the production
department. Production department makes sure that the reader enjoys holding the paper in his
or her hands.
4.1.1 STRUCTURE OF THE PRODUCTION DEPARTMENT
Fig. 4.1.1
Printing Engineer
Assistant Printing Engineer
Technicians
Printing Supervisors
Printing Staff
38. 4.1.2 FUNCTIONS OF PRODUCTION DEPARTMENT
Rashtra Deepika Ltd. has its own printing press only in Kottayam, Calicut and Kannur.
In all other units, the printing is done on yearly contract basis. For the Kochi unit, the printing
press is located at Eloor, Udhyogamandalam at press by name 'Printek Press' where other news
papers such as 'Janayugam' and 'Economic Times' are also printed.
4.1.2.1 Preprinting Process
The documents send by the Editorial department is received at the printing press by an
FTTP server. They are worked upon on using Adobe Acrobat Professional before they are
printed. The black & white pages are printed on butter sheet and the colors that can be added to
the same are CYMK (Cyan, Magenta, Yellow & Blue).
The server is maintained in the press at Eloor by having 2 hard disks and 2 booting
systems for security and safety purposes.
The butter sheet is cut and stuck on the Astron Sheets using cello tape for Rashtra
Deepika which is 76cm in width and has a smaller length compared to Deepika, (one Astron
sheet covers 4 pages). The astron sheets are then exposed to light for preparing the plates which
are used for printing. Previously instead of exposing the Astron sheets to light it was hand
washed.
4.1.2.2 Printing Process
The plates are used for printing. In the Eloor Press, 4 units are used by Rashtra Deepika
Ltd. 2 for colour and 2 for black and white. Out of the 2 which are used for colour, one is
exclusively used for the outer pages and 1 for inner pages. In Deepika, which has 12 pages 8
pages are black and the rest 4 are white in color.
The units which print colour pages, has 4 reels of color one each for cyan, magenta,
yellow and blue. These colors are blended in needed proportions to get the required shades.
The print order issued by the unit office is used as reference by the printing supervisor
and the same is placed in the printing unit.
39. In case of any special news, which is collected after the printing process has begun, it is
printed in black and white in the first edition and in the second edition it is printed in colour
giving an elaborate coverage of the news.
4.1.2.3 Paper for printing and inventory control
The paper for printing is purchased from wholesale dealers from Maharashtra,
Karnataka, Tamil Nadu and Kerala. Each reel of paper weighs from 400-470 kilos. And each
reel can be used for printing 20,000 to 21,000 pages.
The press in Eloor uses minimum of 2 reels for Rashtra Deepika and 3 reels for Deepika
in one day.
The store at the Eloor press maintains minimum of 28 tons in its store. The reels are
transferred directly to the printing press by the wholesalers on receipt of order from the
Kottayam Head Office and it is accepted by the printing supervisor appointed by the respected
unit. Damages up to l00kgs are exempted above which a demand for discount is allowed.
Where the printing is on contract basis the maintenance of the paper for printing is the
responsibility of the printing press. Even the staff and maintenance of the press is the
responsibility of the contractor.
4.1.2.4 Post Printing Process
Once the printing process is over, the papers are grouped and wrapped with old editions
and the labels issued from the unit office are stuck on the wrapper. During the monsoons as
additional plastic cover is used, the papers are sent to the stand using auto rickshaws, buses or
two wheelers. This is in the case of the evening paper Rashtra Deepika. And in the case of the
morning paper Deepika the stacks are send to the distributing agency in one trip.
4.1.3 RESPONSIBILITY OF KEY PERSONAL
To confirm best Printing quality
To minimize cost
40. To minimize waste
Timely printing
4.1.4 DEPARTMENT FUTURE PLAN
Purchase of two latest printing machines.
41. 4.2 EDITORIAL DEPARTMENT
The editorial department is responsible for pretty much everything that appears in your
publication that isn't advertising. Its main goal is to report the news accurately and in a reader-
friendly way. This department determines what to present and what to avoid.
4.2.1 STRUCTURE OF EDITORIAL DEPARTMENT
Fig. 4.2.1
The editorial department works in shifts wherein Rashtra Deepika which is the evening
paper the staff work during the morning hours and during the evening and night shifts the staff
work on Deepika which is the morning daily. Deepika has most of its contents similar except
for the local news pages which is changed according to the place under which it covers. On the
other hand, Rashtra Deepika concentrates more on the local news. Rashtra Deepika comes
42. under 2 editions which is printed from 10.30 am and reaches the stands by 1pm and the second
edition, for which the printing begins from 12.30 pm and reaches the stand by 2.30 pm.
4.2.2 FUNCTIONING OF THE EDITORIAL DEPARTMENT
Fig. 4.2.2
The Bureau collects news from the reporters who are also known as stringers/liners and
its posted on the WAN, making it accessible to all units. The reports collected are worked upon
by the subeditors under the supervision of the editor.
The matter is typed by the DTP staff. The software used for the same is Quark Xpress
and Adobe Photo Express. The present program has been used over the past 3.5 years and it's
known for its clarity, speed and layout. The DTP staff uses software called ALP which is
similar to Word Star.
43. For international news, sites of international news agencies such as PTI, ANI, UNI,
AFP etc are accessed by paying a monthly registration fees. The sites in which Rashtra Deepika
Ltd. has got registration are PTI (Press Trust of India) and AFP (Associated Free Press).
Once the editorial department has finished with the page layout, the content are posted
on to the WAN for access to all other units and is send to the printing press via modem.
4.2.3 RESPONSIBILITY OF KEY PERSONNEL
To publish current news
To find the news of various part of the world
To find out local interesting stories
4.2.4 DEPARTMENT FUTURE PLAN
To develop news network
Starting of Journalism Institute
44. 4. 3 MARKETING DEPARTMENT
This department is the cash cow of the organization. It generates revenue and makes
sure future profits. Usually this department consists of a lot of creative and diverse personal
4.3.1 STRUCTURE OF MARKETING DEPARTMENT
Fig. 4.3.1
DIRECTOR MARKETING
UNIT ADVERTISEMENT MANAGERS
MARKETING ASSISTANT MANAGERS
MARKETING EXECUTIVE
45. 4.3.2 FUNCTIONS OF MARKETING DEPARTMENT
Marketing department is divided into Circulation and Advertisement departments. The
marketing is headed by the Marketing Manager, in the Head Office at Kottayam followed by
the Deputy General Manager. In each of the 6 units there is an Advertisement Manager who
has 5 to 6 executives or assistant managers as his subordinates. All these posts are filled at the
Head Office on the basis of seniority, performance or direct appointments.
Functions of Marketing Division
1) Monitoring advertisement collection activities.
2) Planning, analyzing and implementing the entire activities in the division.
3) Co-ordinating the activities related with the publication of regular and periodical
supplement.
4) Co-ordinating the activities of field executives both inside and outside Kerala.
5) Research and development activities.
6) Billing of advertisements.
7) Arranging periodical get together of advertisement agencies and regular clients.
4.3.3 RESPONSIBILITIES OF KEY PERSONNEL
To achieve targets
100% Collection of bills
To make the company profitable
4.3.4 DEPARTMENT FUTURE PLAN
Motivational Training
To appoint more marketing professionals
46. 4. 4 CIRCULATION DEPARTMENT
It makes sure the newspaper reaches as many readers as possible. They sign up new
subscribers for steady income to enhance the profitability of the organization.
4.4.1 STRUCTURE OF CIRCULATION DEPARTMENT
(DEEPIKA)
Fig. 4.4.1
GENERAL MANAGER
DEPUTY GENERAL MANAGER
AREA MANAGER IN EACH UNIT
EXECUTIVES
(Depending on number of districts covered by each unit)
47. 4.4.1.1 STRUCTURE OF CIRCULATION DEPARTMENT
(RASHTRA DEEPIKA)
Fig.4.4.1.1
GENERAL MANAGER
DEPUTY GENERAL MANAGER
UNIT CIRCULATION MANAGERS
(number varying in every unit)
EXECUTIVES
(number of varying every unit)
Allocation of Unit Circulation Manager and Executive for Rashtra deepika
48. Table- 4.4.1
UNIT DISTRICTS COVERED NUMBER OF NUMBER OF
UCM EXECUTIVES
KOTTAYAM (H.O) Pathanamthitta, Idukki, 1 12
Kottayam, Alappy
TRIVANDRUM Trivandrum 1 4
KOLLAM Kollam - 2
ERNAKULAM Ernakulam 1 3
TRICHUR Trichur & Palakkad 1 6
CALICUT Calicut & Malapuram 1 6
KANNUR Wayanad, Kannur, Kasergod
4.4.2 FUNCTIONS OF CIRCULATION DEPARTMENT
Circulation is done through agents and through display of stalls. Here again like
advertising department the executives are given targets which they have to achieve. Executives
are also in charge of collection. Initially circulation department was concerned with the catholic
society but with the growth of the organization Deepika had even started circulation outside
India and started a Europe edition which failed due to certain reasons.
Circulation of Deepika is done in different states of India. Also in Dubai and United
Kingdom. And in countries outside India the publications are brought to the unit office from
where they are send to the foreign readers by air.
4.4.2.1 Circulation of Deepika in Kerala
Circulation is done through agents, and through stalls. For entering into an agreement, a
security of 2 months needs to be deposited by the agency. For stalls an agreement is entered
49. into and for the amount not sold, discount is given. For other publications of Rashtra Deepika
Ltd. the circulation is conducted by this department and 6 months credit is given and payment
has to be made in the form of cash, cheque or demand draft.
4.4.2.2 Circulation of Deepika outside India
For the foreign readers subscription can be made online which is processed through the
Head Office at Kottayam. Yearly subscription of up to five years can be made. Currently
circulation is there only in Dubai.
4.4.2.3 Administrative functioning of the Circulation Department
Unit level meeting is held every month in the Head office which is presided over by the
Managing Director, General Manager, Deputy General Manager, Unit Managers, Section
Officers and Financial Officers. Corresponding to this, in each unit area level meeting is held.
The unit level meeting sets targets and further discussion on how to attain the targets are made
in the area level meetings. The objective is to:
Increase production
Increase distribution
Receiving of cash payments on time.
Units are evaluated on how they attain the objectives and maintain consistency, which
becomes a source of healthy competition among the various units and becomes a decision
criteria for performance evaluation and giving promotions.
The topics for discussion at the meetings held at the HO include
Last months target
Collection
Performance assessment
Next months target
4.4.2.4 Other functions performed by Circulation Department
Budget preparation
On the 1st week of April every unit manager prepares a budget which includes decisions
on the readers gifts, agencies gifts (which is mostly distributed during monsoons when
50. readership reduces), plans to increase readers, sell without return etc. The circulation
department helps in the decision making and highlights the possible groups (people) and places
where there is a possibility of more sales.
4.4.2.5 Distribution Process for Deepika and Rashtra Deepik
1)Unit office prepares
Label
Trip Sheet
Print Order
2)Label
Label contains details such as
Name of the distributor
Place of the agency
Land mark
The labels are specially used in case of Rashtra Deepika where delivery is not done to
homes and is distributed through small distributors.
3)Trip Sheet
Trip sheet is used only for Rashtra Deepika and is maintained for
ABC verification.
The details it contains are :
Total number of copies
Number of bundles
Arrival time of the vehicle
Time of departure
Last dropping point
Vehicle Number
Receiver/Drivers name & signature
Co-ordinators name & signature
51. This has to be returned by the distributor at the unit office and hence a check is kept on the
number distributed and whether timely delivery was made.
4)Print Order
This is pasted on the machine for the printing supervisor to refer to. This specifies the
number to be printed.
These three documents are sent to the printing press by the unit office and a soft copy is
maintained in the office computer at the circulation department for further verification.
After distribution, copies which are not sold have to be returned to the unit office along
with a return form which specifies the date and number of copies returned. The return form has
to be signed by the Executive Manager, Circulation Manager and the Financial Manager.
Return up to 3% is exempted from wage deduction.
5)Records to be maintained in the unit office
Other than the trip sheet the circulation department at the unit office has to maintain the
Dispatch Register and the Security Register which contains the following information:
Name of the transporter
Driver name
Vehicle number
Trip sheet number
Number of bundles carried
Time of loading
Time of dropping at the last point
Trip sheet return with time.
These have to be maintained for verification by ABC (Audit Bureau of Circulation).
The documents used for verification by ABC include :
Payment Challan
Return form
Agency agreement
Balance confirmation (for 3 months)
52. Indent (every month)
Dispatch register
Trip Sheet
Security Register
Vehicle agreement
ABC conducts verification every 3 months and certification is given. This also acts as a
measure of reputation for the organization as clients at national level give advertisement on the
basis of the reports issued by ABC.
6)Payment to distributors
The distribution of Rashtra Deepika relies entirely on distributors who are paid wages
as buying and maintaining vehicles for the same is too expensive and can lead to a loss.
The basic wages are given every 15 days
Table- 4.2
Mode of transport Rate
Bike Rs. 2.10/- per KM
Auto Rickshaw Rs. 3.25/- per KM
Car Rs.4.00/-perKM
Jeep Rs. 4.25/- per KM
Bus Rs. 10/bundle
Distribution outside Kerala is done by railway mail service.
Only on receipt of the return form which is signed the required managers, the distributors are
allowed wages.
The distributors are also given gifts and are invited in the yearly meeting so as to
improve the relationship of the organization with the distributors.
7)Collecting for circulations
Collection for Deepika is done monthly and for Rashtra Deepika is done monthly and
for Rashtra Deepika which is printed for 6 days (excluding Sundays) is collected weekly.
53. While collection can be made by draft, cheque or cash for Deepika in the case of Rashtra
Deepika, it has to be paid in the from of challan which is maintained as records and includes
the following information
Denomination
Agency details
Code
Place
Name
Data
Amount
8)Wages and Commission for agents
Deepika
Price Rs. 3.50 —— 32% commission ——Rs. 0.10/- per paper goes to welfare fund
Rashtra Deepika
Price Rs. 3.00———Rs. 0.65 commission ———— Rs. 0.15 security
—— Rs. 0.50 spot commission
Welfare commission can be taken after a period of few months.
9)Process of getting advertisements
Advertisement which forms the main source of income for the news papers and
magazines published by Rashtra Deepika Ltd. is collected by the the following means
a) Direct approach of clients
Agencies
Reporters
b) Direct approach of the clients
Preparation of Client list by advertisement manager
54. Executive approach clients
Offers are given to clients
Here the performances of the executives are evaluated on the basis of targets they have
achieved for which they are given incentives.
Both in the case of agencies and reports, they are given 15% commission on the
advertisement amount. And in the case of executives who are given targets to achieve can meet
it, by getting advertisements in the newspapers, magazines or even in the internet site of
Rashtra Deepika.
4.4.2.6 ADVERTISEMENT TARIFF
Table 4.3
[ALL RATES IN RUPEES AND PER SQUARE.CM]
[EFFECTIVE FROM 1st MAY 2009]
DEEPIKA RASHTRA DD + RD RASHTRA
DAILY DEEPIKA COMBINED DEEPIKA
Rate per sq. cm Rate per sq. cm Rate per sq. cm Rate per insertion
EDITIONS Inside page Inside page Inside page
B&W Colour B&W Colour B&W Colour Ear.Panel Front.
Panel
Ernakulam 97 126 62 81 127 165 2300
Kottayam 125 162 63 82 150 195 2500
56. 4.4.2.7 DEEPIKA- REGULAR CLASSIFIED WORD RATE
All Edition - Rs. 45/- per word + Rs. 100/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 550)
Kottayam - Rs. 30/- per word + Rs. 50/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 350)
Other Editions - Rs. 25/- per word + Rs. 50/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 300)
4.4.2.8 RASHTRA DEEPIKA - REGULAR CLASSIFIED WORD RATE
All Edition - Rs. 40/- per word + Rs. 100/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 500)
Single Edition - Rs. 25/- per word + Rs. 50/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 300)
4.4.2.9 Agencies
Agencies are of 2 types:
1. Agencies with INS (Indian Newspaper Society) accrediation
2. Agencies without INS accrediation.
The rules and formalities applicable for the two are different.
Agencies with accreditation to INS get a 2 months credit for collection and payment of
the advertisement amounts, while in the case of agencies which do not have accrediation
payment has to be made in the form of cheque or cash and no credit period can be availed.
57. 4.4.2.10 Reporters
Reporters get advertisements through regional supplements and for them payment has
to be made in the form of a cheque or a post dated cheque for which they are given 60 days
credit period.
Both in the case of agencies and reporters they are given 15% commission on the
advertisement amount. And in the case of executives who are given targets to achieve can
meet it by getting advertisements in the newspapers, magazines or even in the internet site of
Rashtra Deepika.
4.4.3 RESPONSIBILITY OF KEY PERSONNEL
To increase the circulation of the various publications
To increase the network
4.4.4 DEPARTMENT FUTURE PLAN
To conduct 50 public Relation programmes every month
Copies of morning daily to be increased to 5 lakhs per day
58. 4.5 ADMINISTERATION DEPARTMENT
This department looks after the day to day activities of the organization. The feel good
factor of any organization is determined by this dept.
4.5.1 STRUCTURE OF ADMINISTRATION DEPARTMENT
Fig. 4.5.1
GENERAL MANAGER
FINANCIAL MANAGER, HR MANAGER
ASSISTANT FINANCIAL MANAGER
(in all units)
CASHIER
CLERKS
59. 4.5.2 FUNCTIONS OF ADMINISTRATION DEPARTMENT
This department deals with the Finance, Human Resource, and Costing Management.
Basically oriented in the Head office, it has assistant finance managers posted in all units.
4.5.2.1 Finance
Finance department in the units maintain the accounts in branch account books which is
done using customized Oracle program which forms a database. This is accessed upon by the
Head office and is used to maintain accounts using Tally.
1) Collection of payments
Payments are accepted in cheque, DD and cash depending on, for what the payment is
received. Till 5pm, receipts are accepted and after that temporary receipts are issued.
For payments made from outside India it is accepted in draft form.
Books of accounts are maintained for statutory and internal audit.
2) Income, working capital and investments
The main source of income remains advertisement and working capital is obtained from
hypothecation of newsprint, stores, and vehicles to banks.
Investments remain in Press Trust of India and other unquoted and other statutory investments
required by the government of India.
3) Assets and Expenditure
The assets are:
Land & building
Plant & Machinery
Furniture & Fittings
Office Equipments
Vehicles
Library
Expenditure includes:
Raw Materials
60. Stores
Production expenses
Salaries & wages
Administrative expenses
Selling & distribution Expenses
Interest & Bank Charges
Depreciation
Deferred expenses
Bad debts
4.5.3 RESPONSIBILITIES OF KEY PERSONNEL
To make the company profitable
4.5.4 DEPARTMENT OF FUTURE PLAN
To make net profit amounting to Rs 15 crores
61. 4. 6 HUMAN RESOURCE DEPARTMENT
It is responsible for the most important asset of the organization which is man power. It
makes sure each employee is looked after well It analyzes and rewards them.
4.6.1 STRUCTURE OF HR DEPARTMENT
Fig. 4.6.1
HR DEPARTMENT
ASSISTANT HR DEPARTMENT
LABOURS
62. 4.6.2 FUNCTIONS OF HR DEPARTMENT
Total number of employees is above 500 and that of the Kochi unit is 65.
The HR department is located only in the Head Office based on which the various units
function.
4.6.2.1 Salary and benefits
Other than Basic salary other allowances given include:
Medical allowance
ESI (Employee State Insurance)
Accommodation (HRA/RFA)
Provident Fund
Gratuity
4.6.2.2 LTI (Leave Travel Allowance) is given once in 2 years
Other benefits include:
12 days casual leave
4 days medical leave
If worked for 21 days, then 1 day earned leave.
4.6.2.3 Facilities for women
90 days maternity leave
No night shift for women
Other recreations include:
Family get together on April 14th and Onam celebration.
Annual yearly meeting where in the workers on wages are included and they are given
gifts.
The salaries are based on the Central Government’s wage guard Commission and the
perquisites and allowances given are on the basis of the employees post and designation.
63. 4.6.3 RESPONSIBILITIES OF KEY PERSONNEL
To recruit more quality staff in editorial marketing, administration and production
department
4.6.4 DEPARTMENT FUTURE PLAN
Staff strength to be quantified to 1200
65. 5.1 SWOT ANALYSIS
STRENGTHS
1) Customers
Deepika has a very loyal customer base. Thus they do not face any threat of losing their
customers and the cost of maintaining the customer loyalty would be negligible when
compared to that required by other newspapers in the market.
2) Employees
The employees of the firm are loyal and thus the firm faces a very low employee
turnover. The firm has got a pool of capable and highly experienced work force.
3) Management
A team that is highly committed and confident manages the firm. The firm has been
able to attract some of the most talented people to its various departments.
Decentralised system of decision making is practiced.
4) Brand image
Deepika has over the years of its existence built up on its brand name as the paper of the
working class. The brand name is also perceived as the one that has 'Truth in News'.
5) Social commitment
The social commitment of Deepika is very prominent when one considers its
involvement in activities beyond journalism. Deepika also makes it a point to provide
credible news.
6) Management Employee Relationship
The firm enjoys a good relationship between the management and the employee. Thus
there is a better co-ordination between the various levels in the organization. It is highly
noted that in the 122 years of its existence there had never been any types of strikes or
lock outs. There are no politically based trade unions although it maintains an excellent
relation with its workers.
7) Market Position
66. Deepika enjoys the privilege of being in the first position in the market with regard to
circulation and quality. This is one advantage that the newspaper can project in
improving aspects such as circulation and advertisement revenue.
8) Intelligent Journalism & Intelligent Business Decision
Deepika, as a policy prohibits character assassination of any individual and is also
careful about portraying sensitive news in a very diplomatic manner. The company is
also known to maintain very good relations with other prestigious firms in the same
industry.
WEAKNESSES
1) Generation gap between employees
The employees in Rashtra Deepika are mostly older persons. Thus there is a generation
gap between employees which will lead to lag in decision making. When the old and
the young staff members are put together, chances for an ego clash are higher.
2) Improper utilization of distribution network
The company is not in a position to utilize its distribution network to its full capacity.
3) Stress on advertisements
More of an emphasis seems to be placed on advertisements than on news in the Deepika
daily.
4) Circulation abroad
The company does not seem to fully make use of the foreign markets.
OPPORTUNITIES
1) The Overseas Market
The firm can widen its customer base by tapping the overseas market in a better way.
The strategy to be followed in case of the foreign markets would have to be developed
after a detailed study of the market.
67. 2) The Youth Market
Today's markets are youth centric. However, the Kerala NEWSPAPER industry is yet to
tap this market successfully. Rashtra Deepika can capitalize on this gap in the market
by coming out with innovative products focusing on youth.
3) Innovative Marketing Techniques
Today's market is experimenting in marketing and circulation development tactics
through tie ups with firms from other industries. Such market developments need to be
utilized by the firm so as to improve its position in the market.
THREATS
1) Threat from other leading competitors.
2) Flourishing electronic media
3) Children born and brought up outside Kerala prefer English dailies.
5.2 OBSERVATION
1. Cost discounts of the canteen provided by the company are excellent.
2. Medical facilities are good.
3. The company is kept neat and tidy.
4. The working environment and policies seem to be satisfactory.
5. Recreation facility provided by the company is good.
6. Employees seem satisfied with the working hours of the company and the leave
benefits.
7. Acceptance of the latest technologies.
8. Corporate Social Responsibility (CSR) is very high.
9. Well settled and modernized digital library.
10. Best quality in printing.
11. Friendly atmosphere in the organization.
12. There is no communication gap between employees and the management.
68. 13. Most of the permanent employees are satisfied with their present job.
14. Some of the employees were anxious about their jobs due to the lack of job security.
15. Company did not provide vehicle loan for all employees.
16. Some of the employees seem dissatisfied with the transportation facility.
17. Trade union and the management are on good terms.
18. The unions in Malayala Manorama do not have any political affiliation.
19. Workers participation in management.
20. Space marketing is used as a method of marketing.
5.3 SUGGESTIONS
1) The company must give a life long pension scheme for its employees.
2) Company must take contract employees as permanent according to their experience and
performance.
3) Management must provide vehicle loan to all categories of employees.
4) Transportation facility should be provided for all employees.
5) Employees of the works department suggest an increase in their uniform stitching and
washing allowance.
6) Improve the overtime payments.
7) New updated technologies should be added to existing ones.
8) Try to provide sufficient resources to make work easier.
9) Try to understand whether employees are aware of their competencies.
10) Do take suggestions from employees for improvement and involve them in decisions
taken concerning them.
70. CONCLUSION
It’s a great fortune to get a chance to do training at Rashtra Deepika, one of the leading
firms in the field of news media. This training helped to understand what the company is all
about and the company's functioning and also to assess the various aspects of Human Resource
practices undertaken by the Department of Human Resources at this prestigious institute and
also how the department functions and how the decisions taken by this department affects the
functioning of the organization as a whole.
The employees are the asset of every organization. The company should make it a point
to select the most appropriate persons as their employees. In the past, selection was about
matching people to clearly defined jobs. Now emphasis is on wider criteria aimed at identifying
flexible people able to fulfill multi-skilled roles. Selection procedures are costly but
consequences of choosing unsuitable recruits can be even more costly.
The study revealed that the job satisfaction of employees was the key factor for the
success of any organization. Deepika stands as an evident example for this. The various IT
Application used by the organization was commendable and the SWOT analysis proved that
Deepika could easily overcome the threats with its strengths. In short, Deepika has truly
become a pioneer in the newspaper industry.
