How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
From chaos to clarity: Creating an organized sales teamPandaDoc
Together with Insightly, PandaDoc details the steps you need to take to create the best sales team that is organized, focused, productive, and most of all closes deals fast.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
How to Drive Customer Success Across Your Company Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Drive Customer Success Across Your Company - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marketo, SurveyMonkey, Veeva Systems
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
From chaos to clarity: Creating an organized sales teamPandaDoc
Together with Insightly, PandaDoc details the steps you need to take to create the best sales team that is organized, focused, productive, and most of all closes deals fast.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
How to Drive Customer Success Across Your Company Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Drive Customer Success Across Your Company - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marketo, SurveyMonkey, Veeva Systems
The Numbers Game: How to Use Data to Land Top TalentGlassdoor
The Numbers Game: How to Use Data to Land Top Talent
Kirsten Davidson, Head of Employer Brand at Glassdoor
Lauren Ryan, Director of Talent Acquisition at Greenhouse
The NCC-UPN Fund promotes strategic “need-based” business plans that connects with investors, financial institutions and corporate sponsors, individual donors, and business owners for raising capital to support the Foundation’s philanthropic community giving priorities.
7 Ways Soft-Skills Power Organizational PerformanceBambooHR
Succeeding in today's increasingly competitive global landscape calls for our organizations to leverage everything they can, and increasingly, that leverage is coming down to your employees' soft skills.
But while it's easy (well, easier) to measure and hire for hard-skills competency, it's very difficult to recognize and hire for soft skills. And once hired, it becomes even more of a task to build these soft skills in our employees.
In this slideshare we'll take a hard look at the soft skills that really enable organizations to succeed. From recruiting to learning and development and performance management to the exit interview, we'll show how soft-skills focus can dramatically impact your company's bottom line.
In this slideshare, you will learn:
• Soft skills: What are they anyway?
• Soft skills and recruiting: The secret to successful hires
• What the bottomline results are for soft skills
• How to teach, measure, and mentor soft skills
A new paper from Cegos created with our Partners in Australia TP3 to update our thinking around blended learning and offer some best practices from our joint experiences.
Recruiting great people is a priority for any company at any stage of their growth. In the early stages, finding and hiring your initial team is core to instilling the right company culture. To hire effectively, founders and managers need to be thoughtful and organized about their recruiting process — from the first screening until delivering an offer. A sloppy and inconsistent process reflects poorly on the company, and can be the difference between a “Yes, I want to join” and “No, I don’t think this is the right fit.”
As a Talent Partner at Greylock, I work with our portfolio and advise them on refining their recruiting processes. As such, I’ve become familiar with many of the common problems that both new and experienced teams face when recruiting.
Recently, I gave a talk that addresses some of these frequent “bugs” in the recruiting process, and want to share my presentation here more broadly. I go over the three stages of recruiting — sourcing, evaluation, and conversion — covering common mistakes made at each level as well as the questions you need to answer to avoid them.
The full talk will be available on video and podcast soon, but for now here are the slides from my deck. I hope these thoughts and questions are helpful when thinking about your recruiting process.
More Information:
https://flevy.com/browse/flevypro/customer-centric-culture-3831
The use of Internet and other online tools have turned consumers to be more empowered and are now shopping differently. Customers are becoming more demanding and accustomed to getting what they want. With greater access to reviews and online rating, customers are better equipped to switch to new products and services. Consumers now want to buy products and services when, where, and however they like. They expect companies to interact with them seamlessly, in an easy, integrated fashion with very little friction across channels.
As customer expectation continue to evolve – accelerated by the amplifying forces of interconnectivity and technology – markets are becoming increasingly fragmented with demand for greater product variety, more price points, and numerous purchasing and distribution channels.
Companies should be able to adapt to these increasingly disparate demands quickly and at scale. Staying close to the customer experience across an increasingly diverse customer base changing over time is no longer a matter of choice. It is a business imperative and a matter of corporate survival.
The Age of the Customer now calls for companies to be a customer-centric company. Successful ones have discovered that building a customer-centric company depends, first and foremost, on building a Customer-centric Culture.
This framework focuses on the building a Customer-centric Culture utilizing the Corporate Culture Framework. The Corporate Culture Framework is anchored on 4 Primary Cultural Attributes and 4 Secondary Cultural Attributes.
The 4 primary Cultural Attributes are critical in building a Customer-centric Culture.
1. Collective Focus
2. External Orientation
3. Change and Innovation
4. Shared Beliefs
Customer-centric organizations also project 4 secondary Cultural Attributes.
1. Risk and Governance
2. Courage
3. Commitment
4. Inclusion
Companies with a Customer-centric Culture can drive superior financial results and a rich source of competitive advantage.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com.
A prescribed and simple sales process is key to the timely and accurate positioning of Professional Services. The attached presentation describes a simple process and techniques that have worked well for Enterprise Software companies of medium to large sizes.
The use of Stay Interview is presented to the purpose to start to highlight some key elements of an organizational culture.
Them can be used to define (or to check an existing) Employee Value Proposition (EVP).
The so reviewed EVP can be used as a base to check for people retention risks and to design a set of individually focused retention plan
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Hire for Best Possible Outcomes using Talent Hacking & Culture-Fit AnalyticsTalent Hacking
A primary objective of the Human Resources function within a corporate setting is to attract and retain a qualified and productive workforce.
Employee turnover can cost a company up to 40% of its annual profit.
HR has a unique opportunity to acquire better information from job candidates, and improve insight into the corporate culture to accomplish its objectives.
Interactive Recruiting provides HR with the external and internal intelligence it needs to be successful. Better matching of individuals within the corporate environment result in a domain knowledge multiplier - new hire domain knowledge along with corporate knowledge transfer results in measurable improvement in applied knowledge that leads to higher, sustainable, long-term performance.
Webinar: How to Create the Ultimate Employee ExperienceYouEarnedIt
Is your company getting the most from its employee experience efforts?
Join us for a 45-minute webinar on building employee experiences that deliver business results.
The term "employee experience" is everywhere today, and its importance goes beyond mere buzzword status and HR circles. Employee experience programs are driving bottom-line results — one recent study found companies that invest in the employee experience are four times as profitable than those that don't.
Join YouEarnedIt's CEO and Director of Employee Experience for this 45-minute webinar guiding you through our most important discoveries from hundreds of research pages and thousands of employee surveys.
Watch for this webinar, and you will see:
The employee experience defined — learn exactly what the employee experience is, and how it can be tailored to your culture.
The employee experience quantified — get research-backed stats revealing how the employee experience boosts your bottom line, helping you build a business case for it.
The employee experience optimized — tips, tactics, and best practices based on survey data and successful companies for building a best-in-class employee experience.
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
Infographic - The Ultimate Guide To Internal Communications StrategyKevin Ivers
Measurement and strategy. They were the two subjects that really jumped out of Poppulo’s Inside IC Global Survey last year, for all the wrong reasons.
We expected measurement to be an issue, a consistently stubborn problem, for internal communicators because it always has been. However, now more than ever it’s an absolutely critical element of any effective communicators job.
But it’s so often perceived as being too difficult. And that ill-founded perception exists despite the emergence of powerful and easy-to-use software developed specifically for the internal communications industry by Poppulo, which not only measures and analyzes communication outputs, but also outcomes.
Nevertheless, we were still taken aback at the scale of the problem when the results of our survey came in. On the positive side, over 95% of the 700+ IC professionals from around the world agreed that measuring their activity was important, but rather alarmingly, more than half admitted it was the activity they “spent least time on each week”. Tellingly, two out of three said they felt communications “difficult to measure”.
As a result of these findings we decided to commission one of the world’s leading experts in organizational communication measurement, Angela Sinickas, to create The Ultimate Guide to Measuring Internal Communications, which we published earlier this year, to a tremendously positive response. It has prompted us to focus similar attention to the second standout issue from our Global Survey, strategy.
Successful companies share one common trait, they spend a lot of time and energy making and executing plans to insure they continue to flourish. Yet, when it comes to internal communications there rarely is a strategy. In fact, our Global Survey showed that ‘only one in three internal communications departments (35%) has a long-term strategy in place for internal communications”. This, regrettably, is in line with other international research.
The one-in-three ratio is even more alarming as even in the minority of cases where strategies do exist it’s reasonable to assume that not all are as good as they should be. This is the backdrop to our decision to create the Ultimate Guide to Internal Communications Strategy, and why we commissioned Gregg Apirian and Mike Lepis of Vignette, the Employee Experience Agency, to write it.
This accompanying infographic has been extracted from the strategy whitepaper.
the accompanying infographic has been extracted from the strategy whitepaper.
The Numbers Game: How to Use Data to Land Top TalentGlassdoor
The Numbers Game: How to Use Data to Land Top Talent
Kirsten Davidson, Head of Employer Brand at Glassdoor
Lauren Ryan, Director of Talent Acquisition at Greenhouse
The NCC-UPN Fund promotes strategic “need-based” business plans that connects with investors, financial institutions and corporate sponsors, individual donors, and business owners for raising capital to support the Foundation’s philanthropic community giving priorities.
7 Ways Soft-Skills Power Organizational PerformanceBambooHR
Succeeding in today's increasingly competitive global landscape calls for our organizations to leverage everything they can, and increasingly, that leverage is coming down to your employees' soft skills.
But while it's easy (well, easier) to measure and hire for hard-skills competency, it's very difficult to recognize and hire for soft skills. And once hired, it becomes even more of a task to build these soft skills in our employees.
In this slideshare we'll take a hard look at the soft skills that really enable organizations to succeed. From recruiting to learning and development and performance management to the exit interview, we'll show how soft-skills focus can dramatically impact your company's bottom line.
In this slideshare, you will learn:
• Soft skills: What are they anyway?
• Soft skills and recruiting: The secret to successful hires
• What the bottomline results are for soft skills
• How to teach, measure, and mentor soft skills
A new paper from Cegos created with our Partners in Australia TP3 to update our thinking around blended learning and offer some best practices from our joint experiences.
Recruiting great people is a priority for any company at any stage of their growth. In the early stages, finding and hiring your initial team is core to instilling the right company culture. To hire effectively, founders and managers need to be thoughtful and organized about their recruiting process — from the first screening until delivering an offer. A sloppy and inconsistent process reflects poorly on the company, and can be the difference between a “Yes, I want to join” and “No, I don’t think this is the right fit.”
As a Talent Partner at Greylock, I work with our portfolio and advise them on refining their recruiting processes. As such, I’ve become familiar with many of the common problems that both new and experienced teams face when recruiting.
Recently, I gave a talk that addresses some of these frequent “bugs” in the recruiting process, and want to share my presentation here more broadly. I go over the three stages of recruiting — sourcing, evaluation, and conversion — covering common mistakes made at each level as well as the questions you need to answer to avoid them.
The full talk will be available on video and podcast soon, but for now here are the slides from my deck. I hope these thoughts and questions are helpful when thinking about your recruiting process.
More Information:
https://flevy.com/browse/flevypro/customer-centric-culture-3831
The use of Internet and other online tools have turned consumers to be more empowered and are now shopping differently. Customers are becoming more demanding and accustomed to getting what they want. With greater access to reviews and online rating, customers are better equipped to switch to new products and services. Consumers now want to buy products and services when, where, and however they like. They expect companies to interact with them seamlessly, in an easy, integrated fashion with very little friction across channels.
As customer expectation continue to evolve – accelerated by the amplifying forces of interconnectivity and technology – markets are becoming increasingly fragmented with demand for greater product variety, more price points, and numerous purchasing and distribution channels.
Companies should be able to adapt to these increasingly disparate demands quickly and at scale. Staying close to the customer experience across an increasingly diverse customer base changing over time is no longer a matter of choice. It is a business imperative and a matter of corporate survival.
The Age of the Customer now calls for companies to be a customer-centric company. Successful ones have discovered that building a customer-centric company depends, first and foremost, on building a Customer-centric Culture.
This framework focuses on the building a Customer-centric Culture utilizing the Corporate Culture Framework. The Corporate Culture Framework is anchored on 4 Primary Cultural Attributes and 4 Secondary Cultural Attributes.
The 4 primary Cultural Attributes are critical in building a Customer-centric Culture.
1. Collective Focus
2. External Orientation
3. Change and Innovation
4. Shared Beliefs
Customer-centric organizations also project 4 secondary Cultural Attributes.
1. Risk and Governance
2. Courage
3. Commitment
4. Inclusion
Companies with a Customer-centric Culture can drive superior financial results and a rich source of competitive advantage.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com.
A prescribed and simple sales process is key to the timely and accurate positioning of Professional Services. The attached presentation describes a simple process and techniques that have worked well for Enterprise Software companies of medium to large sizes.
The use of Stay Interview is presented to the purpose to start to highlight some key elements of an organizational culture.
Them can be used to define (or to check an existing) Employee Value Proposition (EVP).
The so reviewed EVP can be used as a base to check for people retention risks and to design a set of individually focused retention plan
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Hire for Best Possible Outcomes using Talent Hacking & Culture-Fit AnalyticsTalent Hacking
A primary objective of the Human Resources function within a corporate setting is to attract and retain a qualified and productive workforce.
Employee turnover can cost a company up to 40% of its annual profit.
HR has a unique opportunity to acquire better information from job candidates, and improve insight into the corporate culture to accomplish its objectives.
Interactive Recruiting provides HR with the external and internal intelligence it needs to be successful. Better matching of individuals within the corporate environment result in a domain knowledge multiplier - new hire domain knowledge along with corporate knowledge transfer results in measurable improvement in applied knowledge that leads to higher, sustainable, long-term performance.
Webinar: How to Create the Ultimate Employee ExperienceYouEarnedIt
Is your company getting the most from its employee experience efforts?
Join us for a 45-minute webinar on building employee experiences that deliver business results.
The term "employee experience" is everywhere today, and its importance goes beyond mere buzzword status and HR circles. Employee experience programs are driving bottom-line results — one recent study found companies that invest in the employee experience are four times as profitable than those that don't.
Join YouEarnedIt's CEO and Director of Employee Experience for this 45-minute webinar guiding you through our most important discoveries from hundreds of research pages and thousands of employee surveys.
Watch for this webinar, and you will see:
The employee experience defined — learn exactly what the employee experience is, and how it can be tailored to your culture.
The employee experience quantified — get research-backed stats revealing how the employee experience boosts your bottom line, helping you build a business case for it.
The employee experience optimized — tips, tactics, and best practices based on survey data and successful companies for building a best-in-class employee experience.
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
Infographic - The Ultimate Guide To Internal Communications StrategyKevin Ivers
Measurement and strategy. They were the two subjects that really jumped out of Poppulo’s Inside IC Global Survey last year, for all the wrong reasons.
We expected measurement to be an issue, a consistently stubborn problem, for internal communicators because it always has been. However, now more than ever it’s an absolutely critical element of any effective communicators job.
But it’s so often perceived as being too difficult. And that ill-founded perception exists despite the emergence of powerful and easy-to-use software developed specifically for the internal communications industry by Poppulo, which not only measures and analyzes communication outputs, but also outcomes.
Nevertheless, we were still taken aback at the scale of the problem when the results of our survey came in. On the positive side, over 95% of the 700+ IC professionals from around the world agreed that measuring their activity was important, but rather alarmingly, more than half admitted it was the activity they “spent least time on each week”. Tellingly, two out of three said they felt communications “difficult to measure”.
As a result of these findings we decided to commission one of the world’s leading experts in organizational communication measurement, Angela Sinickas, to create The Ultimate Guide to Measuring Internal Communications, which we published earlier this year, to a tremendously positive response. It has prompted us to focus similar attention to the second standout issue from our Global Survey, strategy.
Successful companies share one common trait, they spend a lot of time and energy making and executing plans to insure they continue to flourish. Yet, when it comes to internal communications there rarely is a strategy. In fact, our Global Survey showed that ‘only one in three internal communications departments (35%) has a long-term strategy in place for internal communications”. This, regrettably, is in line with other international research.
The one-in-three ratio is even more alarming as even in the minority of cases where strategies do exist it’s reasonable to assume that not all are as good as they should be. This is the backdrop to our decision to create the Ultimate Guide to Internal Communications Strategy, and why we commissioned Gregg Apirian and Mike Lepis of Vignette, the Employee Experience Agency, to write it.
This accompanying infographic has been extracted from the strategy whitepaper.
the accompanying infographic has been extracted from the strategy whitepaper.
This is an presentation I gave to Ignite Birmingham #4. It features my idea replacement for the typical customer service department, a customer advocate department.
Before you start on the road to Lovemarks, you must have Respect. Here are 12 tough question on Respect. Give them your best shot. Make sure you answer on behalf of your business and your brand. For a solid foundation for Respect you need to get an 80 percent pass rate.
A customer is an advocate for you when they refer new leads, endorse you publicly, spread your message, or help you understand the market. Learn more about why advocacy is important and how to activate it within your customer base in this short presentation
How to Turn a Frustrated Customer into Your Brand AdvocateDigital Vidya
Care about converting your customers including frustrated customers into your brand advocates? Want to build customer loyalty? You will find this real case study about building brand advocates through Social Media useful.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Sebuah konsep tentang Customer Loyalty Ladder yang membagi tingkatan loyalitas konsumen sehingga pemasar bisa mengalokasikan sumber daya yang ada secara efektif di setiap tingkatan tersebut.
A concept about Customer Loyalty Ladder which divide the consumer's loyalty level so in the end, marketers can allocated their resources effectively for each of that level.
This is a slide deck that I used as part of a demand generation refresh workshop at the Content 2 Conversion conference sponsored by the Demand Gen Report.
Enjoy
This presentation reviews the different approaches to research and outlines how you can bring the personas out of static documents and into the on-going conversation about your customers within your organization with something called Listening Sessions.
Over the last year, we’ve done several customer insights projects for clients using the 'Jobs To Be Done' framework. We’ve done this for companies in management consulting, consumer packaged goods, and apparel. Doing 60-minute interviews with one customer at a time and distilling that information has been some of the most interesting work I’ve done in my career. Here’s how we do it and why it’s worth doing.
Topic: Embedding Client insight to drive transformation in your firm
- How to get the most from your client voice programme: the passport to empower marketing
- Turning client insight into actionable plans, that stick – and drive consistency in service across international markets
- Engaging leaders, teams and the wider business: how do you get the C-suite to listen?
- Pitfalls, mistakes and learning: 5 lessons from inside leading financial services business
How to apply speed dating techniques to persona developmentEndeavor Management
We had the privilege of leading this workshop recently along with SG2 and Roswell Park during the Annual PAMN Conference. This presentation outlines the importance and application of segments and templates you can use to accelerate your customer insight development. Personas are used to inform strategic decisions by putting the customer in the room. Learn how this technique can be used for your initiatives related to brand/marketing management, customer experience, and product/service innovation.
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
After 1 year of hard work, we could create a product that people use and love.
Now it's time to change, its time to go on a new direction and act in a new way.
After 1 year of hard work, we could create a product that people use and love.
Now its time for Reyhoon to go on a new direction. To act and walk on a new way.
How to Boost Your Content Marketing EffortsScripted.com
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Copywriting workshop designed for the Writer's League of Texas. Includes an introduction to copywriting (writing for business), who's hiring, professional qualities, and the most profitable writing projects.
Buyer personas are essential for targeting your marketing efforts. Building great personas takes work and a process. In this presentation we share tips, tricks, and essentials for creating great buyer personas that will make your marketing more successful!
How Moz is building personas with lean principles, keeping them relevant and authentic, and using them to create a shared understanding and empathy for our customers and community.
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Employee Engagement: Taking Care Of Your CabinInfluitive
Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
Four Essential Elements for Employee AdvocacyInfluitive
Samantha Stone, Founder & CMO of The Marketing Advisory Network
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths. In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
It Takes Two: How to Grow with your Customers for Relationships that LastInfluitive
Evan Jacobs, Senior Manager of Customer Marketing & Advocacy
In today’s crowded marketplace, customers are inundated with information, offers and requests for their time, money and resources. This makes it difficult to not only cut through the noise, but also a challenge to create meaningful and lasting relationships with them. Lack of engagement doesn’t always mean they’re not listening; it could just mean you’re taking the wrong approach. Much like any other relationship, building and maintaining a certain level of trust is the key to a successful partnership. Creating this foundation can open a dialogue, allowing both parties to mutually benefit, grow and learn from one another.
In this session, Evan Jacobs, Senior Manager of Customer Marketing & Advocacy at the cyber-security company Rapid7, will break down the key steps and benefits to establishing trust and meaningful dialogue with customers, highlighting some this strategy and approach that Rapid7 has used to elevate customers into super advocates. Audience members will walk away with actionable steps for how to implement these tactics in their own organizations at a global level.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
FIRE UP YOUR FANS: The Daily Habit That Catapults Your BusinessInfluitive
Daniel Lemin, Author & Marketing Advisor
In this talk, speaker and digital marketing advisor Daniel Lemin explores how consumer psychology can help you garner the reviews your brand deserves simply by focusing on the few things that matter most to consumers, and asking them the right questions. The answer is really quite simple, and when you discover why you'll be filled with energy to put it to use in your business.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
Recipe For A Successful Customer Advisory BoardInfluitive
Stephanie Hartsog
Sr. Manager, Oracle Service Cloud Executive Programs Customer Advocacy
Karen Rihs
Principal Product Manager And Oracle Service Cloud Cab Program Manager
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark ...Influitive
Mark Organ, Founder and CEO of Influitive
What if the people most important to your business worked outside of your company? In his keynote, Mark Organ, Influitive CEO and Founder, introduces the “Advocacy Marketing 2.0" framework for mobilizing an army of advocates to help solve challenges in every area of your organization—including product development, customer success and PR.
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Mary-Leslie Davis
Staples Advantage
Chris Newton
Influitive
Donna Danis
Demand Spring
House Keeping Items:
Speaker Introductions
Recording & slides will be sent
out after the presentation
Q&A at the end of the
presentation
3. Advocate Personas
“Fundamental changes in the nature of business buying make
advocate marketing not simply a way to harvest buyer goodwill, but
also a fundamental ingredient to creating lasting relationships.”
-Forrester
4. The Elements of a Persona Analysis
Unmet Needs
Content &
Channels
Thinking
Feeling
Doing
Job
Responsibilities
Demographics
Psychographics
Firmographics
Buying
Characteristics
6. ad•vo•cate
1. One that promotes the interests of
others.
2. One that defends or maintains a
cause
3. One that makes a non-financial
investment in your company
“Your brand is what people say about
You when you’re not in the room”
– Jeff Bezos, Amazon
7. Before they get to this..
REFER ENDORSE EDUCATE ENGAGE
Customers find
new leads
Customers say great things
about you
Customers teach prospects
about you
Customers provide feedback
and intelligence
Referrals
Media
Interviews
Reviews
Analyst
Briefings
References
Content
Distribution
Case
Studies
Social
Promotion
Content
Creation
Product
Surveys
User
Groups
Customer
Advisory
Boards
19. Demand Spring Buyer Journey Analysis | Persona Template
AWARENESS CONSIDERATION DECISION
Loosening the Status Quo Committing to Change Exploring Solutions Committing to Solution Justifying the Decision Making the Selection
THINKING
Operational Pressure Operational Pressure Operational Pressure Operational Pressure Operational Pressure Operational Pressure
Industry Pressure Industry Pressure Industry Pressure Industry Pressure Industry Pressure Industry Pressure
Questions Asked Questions Asked Questions Asked Questions Asked Questions Asked Questions Asked
FEELING
Emotional Emotional Emotional Emotional Emotional Emotional
Others Involved Others Involved Others Involved Others Involved Others Involved Others Involved
Digital Touchpoints Digital Touchpoints Digital Touchpoints Digital Touchpoints Digital Touchpoints Digital Touchpoints
Physical Touchpoints Physical Touchpoints Physical Touchpoints Physical Touchpoints Physical Touchpoints Physical Touchpoints
DOING
From Research to Results: Using Buyer Personas to Drive Engagement
Demand Spring methodology uncovers deep persona insights at every stage of your buying cycle.
Design
• Establish a timeline
• Define targets: industry, company size, geo,
role, title
• Choose quantitative & qualitative techniques:
focus groups, interviews, online surveys
Execute
• Develop research tools: recruitment screener,
discussion guides, survey questions
• Identify & recruit participants
• Conduct the research
Analyze
• Summarize results
• Identify persona demographics, firmographics,
psychographics, role in the buying process
• For each stage, document imperatives, challenges,
opportunities, preferred content & information sources
Implement
• Develop strategies, tactics & messages
to attract & nurture buyers
• Identify opportunities to drive deeper
engagement
• Inform & align internal teams
1 2 3 4 Not sure about next steps?
Contact us for help:
demandspring.com/personas