Download as PDF, PPTX
deCarta Platform Overview
- 1.
- 2. The Map isthe original App As old as time Click to edit Master The map is a model of title style reality that guides us through the world Understanding the spatial relationships of people, places, and things is fundamental to how we interact with the world Imago Mundi Babylonian map, the oldest known world map, 6th century BCE © 2011 deCarta Inc. All Rights Reserved.
- 3. What has changed? Social media Click to edit Master Search technology title style Mobile technology Content velocity Economics LBS is the modern map © 2011 deCarta Inc. All Rights Reserved. 3
- 4. deCarta is aBrand-able OEM Platform LBS Platform DevZone Content… Local Search… APIs and Apps… LBS Platform… Ecosystem © 2011 deCarta Inc. All Rights Reserved. 4
- 5. Global coverage…Localized Cartography © 2011 deCarta Inc. All Rights Reserved. 5
- 6. One Platform…Many Apps…ManyMarkets Mobile Device Mobile Network Local Media Developers and OEMs Operators and Ad Networks Publishers Automotive Maps APIs LBS Search Engine Hosted Services Applications Server & Content Mgm’t & DevZone LBS Platform Dynamic Content Geo Content User Generated Content Advertising Content © 2011 deCarta Inc. All Rights Reserved. 6
- 7. LBS is morethan ever, an integration technology for… Content Platforms • Dynamic content • Desktop • Geo content • Mobile/Tablet • User generated content • Advertising content • Car Commerce Services • Local search consumers • Search • Local businesses • Social • Media Communities • Navigation • Developers • Users © 2011 deCarta Inc. All Rights Reserved. 7
- 8. LBS is atthe core of personalized local search Location Context In the Car At Work On the bus Walking On Holiday or train At Home Meeting Business Friends Trip LBS Search Tools Advertising ATMs Travel & Maps Transit Recreation Social Traffic Restaurants Networks Hotels Weather Events Movies Stores © 2011 deCarta Inc. All Rights Reserved. 8 Content
- 9. deCarta spatial indexingenables personalized search “Find a CINEMA with convenient PARKING that is walking distance from a good RESTAURANT with an ATM nearby”…. Search “Now, show me how to get there” LBS Search Tools “Show me all the post offices within this region.” “List all the city parks within my current map display.” “Show me all the 5-star French restaurants within ten miles of here which are open past 10 p.m. on Sundays.” ATM Parking Restaurant Cinema © 2011 deCarta Inc. All Rights Reserved. 9
- 10. deCarta intelligently serveslocation based content Driver’s route is correlated to a series of spatial keys • Driver is known to be in the area at a specific time High relevance mobile content and offers can be presented to that driver Known Location and Location Time Time relevant content © 2011 deCarta Inc. All Rights Reserved. 10
- 11. Products MapSearch Application – now with Nav! MapSearch Engine Maps APIs/DevZone LBS Server Technology © 2011 deCarta Inc. All Rights Reserved.
- 12. Key features LBS Server Maps APIs MapSearch MapSearch Technology & DevZone Engine Applications Mapping Aggregation, Multi-platform Maps and Local Routing Normalization, support Search Geocoding de-duplication Social Telco grade Real-time Networking Navigation hosting content Features Enterprise Developer Spatial Desktop and Features community indexing Mobile LBS Platform © 2011 deCarta Inc. All Rights Reserved. 12
- 13. deCarta: The completeLBS Platform Your Brand… Your Content… Your Customer MapSearch™ Reference Applications Client APIs and Platforms deCarta Hosted Web Services and Developer Zone deCarta Drill Down Server® Routing Image Lookup Proximity Traffic Snap Database Extract Attribute Vector Search Navi- Overlay Edit Map gation DDS Plug – Ins deCarta MapSearch™ Engine deCarta MapSearch Content Management © 2011 deCarta Inc. All Rights Reserved. 13