Social media can help real estate brokers build relationships, promote their business, and generate leads. The document recommends setting up profiles on Facebook, Twitter, LinkedIn, YouTube, and Pinterest to connect with clients, share industry news, and position oneself as an expert. It provides tips on what information to include on profiles and business pages and encourages regularly posting updates on listings, events, and market trends. The goal is to use social media as an additional communication channel to effectively promote one's real estate business online.

1. Social Media for BROKERS
Marie Episale, Broker-Salesperson, REALTOR, ePRO
Century 21 Crest Real Estate
Pompton Plains, NJ ** mepisale@gmail.com
http://follr.me/MEpisale

3. Social Media for
Real Estate
Brokers & Managers

4. Real Estate Agents - Social Media Infographic
Have you been SOCIAL yet today?
eg
Ha
Marie Episale,
REALTOR, ePro
http://follr.me/MEpisale
mepisale@gmail.com
**HANDOUT LINK
http://goo.gl/71D9B
YouTube Pinterest Foursquare
Photo based social
A micro A Professional network. Tells who Location based
A large social A video-sharing
blogging networking site. you are, what you updates to let
network where website popular
service that Where you post like, what is of others know
people create
enables users your “resume”, for for user-
What is it? profiles,
a consumer search.
“interest” to you where you are.
exchange to send text- generated through image
based posts From a “business” posting. Others Collect points,
messages, and content, video
of up to 140 perspective, tells follow your “pins” badges,
report status
updates characters, who you are, where clips and video and a “common coupons, tips
and to share you’ve been, what blogging bond” is formed. and discounts.
links, videos, you believe in, what Easy to find and be
images you do, what you found.
have done.
Build Relationships. Share “of the Create Promote your Announce
Create a Great
Build your “brand”. moment” news Engaging Listings Where you Go
Profile
How do I use it in Post latest news and events. Videos and the towns they
(road construction, are in. Check in
my real Estate Potential clients
new restaurants, Instant Allows Capture Listing frequently.
will search for
consumer to image and/or Shows what
Business? interest rates) Post Information you – to discover
see “entire” unusual elements areas you service
multimedia content. your knowledge
Local Business Ability to listing. Capture about your listings, and are
of Real Estate and
Promotion. Join quickly respond features missed town & city knowledable in.
your familiarity
“Town” Pages. to clients and in still shots. snapshots. Label Set up an Auto
with a particular
Create Events - customers. Virtual Open and describe your Post to Facebook
location
Open Houses etc Houses 24/7 pin to target your
audience.
**500 Million **150 Million **490 Million
**845 Million Registered **11,7 Registered **20 Million
Registered Users Unique Monthly
Registered Users Users Users users
Users
Facts & Stats Over One Billion
**growing at rate **73% of
**One of the
facebook posts ** two new fastest-growing ** over 2000
(from various results – per day.
of 11 accounts homeowners say
websites in history check-ins per
per second members per they are more
Google search) **100 Billion second (2012) . minute
likely to list with a
Friendships ** It’s 10 million
**30% of twitter realtor offering to
**Facebook ** there are monthy visitors ** 2 Billion
accounts for 1 in Instant have an
users posting do video.
happened faster check-ins
more than one
every 7 online for “rightof over
income now” **Only 12% of
than Facebook or
$100,000 million linkedin Realtors have
minutes events – Open Twitter
groups YouTube accounts
Houses – New
Listings.
Invite: to or from
Like: to let know if Tweet: what your Channel: A user’s
another person to Pin: what your Check-In – Geo
you “like” their “post” is called” page Like:
join their network. “post” is called. tags your
post Reply: Public YouTube users
Introduction: location. Gives
Status/Post: response to a user. can vote on
messages that Board: A “theme you opportunity
Inform other users Retweet: Shows the videos (up or
allow others to get based” image to comment, add
of your actions & “tweet”originates down) with the
The Lingo thoughts. from another user:
connected.
like or dislike
collection. photo, leave tip.
Connection:
Tag: To identify a DM: Sends a direct button.
Members who RePin: Re Pins Share: Share
person in a photo message to someone Subscriber: Auto
have accepted something you like your “check in”
or video. who follows you. updates to your
invite to connect. – opportunity to with other Social
Share: Shares posts Hastag #: Used to posts
Recommendation: place in your Media sites such
of others search & group Favorites: A
comment written personal board. as Facebook or
tweets. place to save
to give kudos to Twitter.
what you like
another member

5. What is Social
Media?

6. What is Social Media?
If you ask 50 different people, you
will probably get 50 different
answers.
A common thread to all is one word
COMMUNICATION

8. Content created on the Internet that is shared by
individuals. Websites and Apps that allow users to
create and post images, video, text and links. Social
Media allows people to talk, participate, share, have
conversations, interact, distribute, inform, broadcas
t, research, network, bookmark, opinionate, interact,
learn, form communities, join and meet in groups
and socialize.
**SOCIAL MEDIA **
The really great aspect of this on-line phenomenon
is that you can Opt in and Opt out as you please.
You can “lurk” or “engage” at any time.

9. Use Social Networking the right way
You should understand that it is a
process of connecting, then
communicating and finally building a
relationship and community. You need
to connect with other people so you
can tell your story. You need to listen to
their story also. Just like "real life", it is
not a one way street.
Listen, Respect and Respond.

10. Why should I
bother?

11. •Your Agents expect it.
•The Consumer expects it.
•Your online Reputation
depends on it.
•An essential part of the
Growth of your business

12. •Communicate with Real Estate Colleagues
•Communicate with Your Agents
•Promote Your Business
• Stay abreast of Real Estate Industry News &
Trends
•Generate Leads
•Improve Public Relations
•Train & Educate Agents
•Recruit

13. Choose your Social Media Networks
carefully.
It is actually easier than you might
think. You only need to pick 1 or 2 to
begin, otherwise you will get frustrated
and quit. Pick the sites that you feel will
have the most activity and allow you to
target consumers in your market.
Most people begin with Facebook,
LinkedIn, Twitter, and YouTube.

14. Facebook
A large social network where people create
profiles, exchange messages, and report status
updates

15. Twitter
A micro blogging service that enables users
to send text-based posts of up to 140
characters, and to share
links, videos, images

16. You Tube
A video-sharing website popular for user-
generated content, video clips and video
blogging.

17. LinkedIn
A Professional networking site. Where you
post your “resume”, available for consumer
search. From a “business”
perspective, tells who you are, where
you’ve been, what you believe in, what you
do, what you have done.
Allows you to join groups for sharing
information.

18. Pinterest
Photo based social network. Tells who you
are, what you like, what is of “interest” to you
through image posting. Others follow your
“pins” and a “common bond” is formed. Easy to
find and be found.
Eye Candy.

19. Google+
A social network operated by Google. You
create a profile, give status updates, participate
in circles, hangouts and sparks. It is an easy way
to interact and can be integrated with other
Google applications.

20. POSTEROUS
Posterous is a short blogging & sharing
company and a product that makes it
simple to share across the internet and
mobile communities. Posterous was
recently acquired by Twitter but no
changes to the service have been
announced.

21. Focus on FaceBook

22. What do I put on my profile?
Suggestions: If you meet someone in the "real life/ not
online", you might say to that person "Tell me about yourself
(or what kind of work do you do?") using Social Networks you
will accomplish this with a cleverly crafted biography. You will
tell everyone about yourself and your real estate business
through this bio. This helps start the "conversation" and get
the momentum going in the right direction. So they know
WHO you are, WHAT you do, HOW you do it, WHERE you do
it.
•Think of these online conversations or postings as an online
based "water cooler"
•It is just another, VERY EFFECTIVE, way to get your message
out in postings, words, images, video and more ..

23. What do I put on my Business Page?
First Build Your Profile
• Get your office profile in order
• Office contact info, history, profile, community
involvement, agent bios
• Take lots of office & local photos
• Become a fan of other Real Estate Business pages
and participate
•

24. How do I create a Face Book Business
Page?
•

25. How do I create a Face Book Business Page?
• Go to www.facebook.com/pages/create.php
• Select a Business Category (Local Business or Place)
• Choose a name. Probably your office name.
• Fill in available basic and detailed fields, add photo
and logo and a blurb about your business.
• Customize your tabs. Add the CENTURY 21
Facebook App as a tab. (wall, info, photos, discussions, reviews, events,
notes, video) – you can create custom tabs and add additional tabs from applications
• Choose your landing page
• select which tab opens for new visitors
• Add good content.
• Use links, photos, videos, post articles, interesting updates
• Find other local pages and make them your favorites.
• When you have 25 fans, select a user name

26. NEXT: POST, POST, POST!
About:
• Your Community Involvement
• Your Listings
• Your Agents
• Local Events
• things of interest to Consumers
regarding Real Estate
• Mortgage Rate updates
• Market Trends & updates

27. Example
www.facebook.com/LedyardRealEstate

28. Your story.
Everyone has a story to tell, so tell it
and make it interesting, put a twist on
it, be funny, get excited, ask the
opinions of others, tell others about
new or something a "target group"
might find interesting. It is okay to
"lighten up" - Show who you really
are, your authentic self.

29. So now you have a Business Page on
Facebook - Now what?
Post a status regularly – daily or more is best.
Examples:
Link to an article such as“ 10 Common Sense
Real Estate rules for Buying a Home”
Post about a new listing: such as “Wishing to
live off the Beaten Path” – provide a link to your
“remote location” listing.
Post “market snapshot” or “interest rates”

30. If you are not part of this
Social Media world, take
action as soon as you get
home.
Make sure you set up your
profile on Facebook.

31. End
Facebook

32. •The social media platforms do not
replace those things that are working
for you now, but it certainly
compliments and enhances it.
•Online conversations allow you to
connect with more people, more
often, and more quickly. The power of
the internet is AMAZING!

33. You can use other Social
Media sites/services to
post automatically to
Facebook - Like Foursquare
or Twitter.
.

34. Use Social HQ
(Xpressdocs product –
accessed via 21online) to
post automatically –
real time or scheduled -to
your Social Media sites.

35. Social HQ
Offers you access and control of all of
your social networks from inside one
powerful, easy-to-use dashboard.
Choose from a library of industry-
specific content, select networks and
profiles, and share your message
across FB, Twitter, LinkedIn, blogs and
more in just minutes.

36. Homework:
Create a Business Profile on
Facebook
Twitter
Pinterest
YouTube

37. Okay - ask me about one could possibly
get Listing and Buyer business from
Foursquare to Facebook
Check out my blog on Active Rain.
www.activerain.com/marieepisale
http://activerain.com/blogsview/32577
87/history-of-a-social-media-listing-can-
social-media-get-you-business-

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