The document discusses the growing mainstream adoption of geospatial technologies. It notes that geospatial data is now easily accessible and integrated into many applications as just another data type. Crowdsourcing of geospatial data through projects like OpenStreetMap is allowing much more comprehensive and up-to-date maps to be created at a fraction of the traditional cost. The widespread availability of location sensing technologies and real-time geospatial data is enabling new applications and use cases across many domains.