If you would like to market your business online the ojective should be 'social selling'. how Does it work? What is it? Where does it come from?

1. Happy
acebook Friday!
Social Selling

2. Welcome
Melien Lavoie
Phone: (860) 214-9900
Email: mel@pluginmuse.com
Website: www.PluginMuse.com
Facebook.com/PluginMuse
Facebook.com/Groups/FAQSocialMedia
SlideShare.net/MelienLavoie

3. Social Selling?
Generate Content with related WORDS and
your Business Objective
SHARE it to you Social Media pages and push
it through to online groups
If the content has Value because it is related it will
create interest and WONDER
Followed by a WANT and need that results in
conversation and ‘Social Selling’

4. Method or Process?
Driving Online Traffic to Website
Generate Content WORDS
Social Media SHARE
Value WONDER
Social Selling WANT
ONLINE RATINGS

5. Generate Content WORDS
● Website
● Social Media Notes
● Email Marketing
● Blog Subscriptions
● Online Videos
● Linkedin Notes
● Ebooks

6. Social Media SHARE
Facebook shares have the
greatest influence on Google
rankings in the US

7. Facebook shares has the
greatest influence on
Google rankings in the US
@tag #tag
Social Media SHARE

8. Social Media SHARE

9. Outbound
Marketing
● One-Way Communication
● Pushes Products / Services
● Onto Customers
Purpose To SELL
Inbound
Marketing
● Two-way Communication
● Motivates Conversation
● Entertain &/ Educate
Adds Value
Value WONDER

10. Outbound
Marketing
● Reputation
● Top Brands
● Convenience
● Good Service
● Best Price
Impersonal SELL
Inbound
Marketing
● Perception
● Related
● Interactions
● Role
● Loyalty
Emotional Value
Value WONDER
Build A
Relationsh
ip With
Your
Clients
Relationship
with Clients

11. Characteristics of Value:
● Local Ambassador
● Progressive and Positive
● Educates and Informs
● Related to Interest
Value WONDER
WONDER and Interest

12. Ask Questions
Get Involved
Be Informed
Ambassador
Review
Add Value
Progressive
Educated

13. ● Unique Niche and Market
● Current Trends, Local Topics
● Participate in Events
● Business Advances
● Opinions and Reviews
●
Value WONDER
Social Selling is not just
about ‘who you know’ but
driven by ‘what you know’
and ‘when you know it’.
Sales are not about pursuing leads
anymore, but people. They have histories,
families and lives with meaning.

14. Social Selling WANT
61% of US marketers
use social media to
increase their leads.
Businesses Using Social Media:
Why?
1) Customers are already there
2) Competition is there and if not, will be soon
3) Employees and customers expect it
90% 53% 47% 33%
Facebook can expose
meaningful
conversations that can
trigger selling
opportunities...

15. Be an Active User:
● Read Newsfeed(s)
● Read Links, Watch Videos
● Comment and Share
● Publish Posts, Upload Visual Media
● Network with Peers
● Connect and Join Groups
● Ask Questions
Social Selling WANT
SOCIAL SELLING
happens in the conversation!

16. Social Selling WANT
“We don’t have a
choice on whether
we DO social media,
the question is how
well we DO it”
-Erik Qualman

17. THANK YOU!
Need help?
Book a virtual one-on-one
Skype Meeting with me!
Plug-in-Muse
Slideshare.net/MelienLavoie
YouTube.com/MelienLavoie

18. 5) Report & Refine
- Monitor
- Report
- Analyze
4) Engage & Refer
- Read Feeds
- Listen & Thank
- Conversation
2) Updating
- Publish Content
- Different Parts
1) Research & Write
- Important Info
- Visual Elements
- Plan Process 3) Social Broadcast
- Share
- Invite
- Message
Plan of Action

19. Drive Traffic for SEO
Meaningful
Contents
Viral
OR
SPAM
Clicks
1. 2.
“My website does not work for me…”
Get CONTENT to go VIRAL

20. Inbound Marketing
● Power of Many
● Keywords
● New Content
● Related Info
● Backlinks
Building Blocks
“Building Blocks for SEO”

21. Time Management
Hours a Month / Week
● Research & Write - 14 Hours
● Updating - 4 Hours
● Social Broadcast - 5 Hours
● Engage & Refer - 9 Hours
● Report & Refine - 2.5 Hours