This document summarizes a presentation about a company called ZuZu Media that creates humorous medical video content. The company was founded to change how doctors communicate with patients by using light humor to educate about serious medical topics. Their business model involves physicians prescribing the videos to patients, starting with pediatric dermatologists. The presentation outlines ZuZu Media's timeline for launching their subscription video hosting service and customized website for doctors and patients to access the humorous medical video content. It also discusses the benefits for doctors and patients and lessons learned from bringing the product to market.

1. 7 minutes

3. Specializing in science and health media

4. Specializing in science and health media
CEO, Russell Ball, MD
CFO, Jeff Hanchey
COO, Debra Sea

5. Think Tank
• Internet talk show
• Feature length films
• Custom video products for doctors
• Other video products

7. Hello

8. Debra Sea

9. Debra

10. Debby

11. Debbie

12. Deb

13. Debra

17. Rocket

22. Ice Cream Scooper Babysitter Fry cook
Billing Clerk
Trim a Tree Clerk Circulation Rep
Customer Relations Rep
College Instructor
Trainer District Sales Manager
Office Manager Research Assistant
Environmental TechnicianConsultant
Technical Writer Senior Systems Analyst
Systems Analyst Filmmaker
Geologist Project Manager Producer
Intrapreneur Food Demonstrator
Entrepreneur
Chief Operating Officer Artist

25. How cool is that?

26. 7 minutes

28. What is it?
• Innovative videos
• Story and humor
• Educate patients and caregivers

29. How fun is that?

30. Online video based education is more
effective in improving clinical outcomes
than written pamphlets.
-Armstrong et al. JAAD, March 2011

31. Business Model
• Prescribed by physicians
• Pediatric dermatologists
• 17,000 Dermatologists in US
• Most all see pediatric patients

32. 7 minutes

33. Physician Challenges
• 7 minutes
• Pediatric patients
• Chronic conditions
• Noncompliance

34. StartWithWhy.com
http://www.startwithwhy.com/About.aspx?n=1

35. Start with Why
Why?
• To change the way that doctors communicate
with their patients.
How?
• We use compassionate and light humor to
communicate serious subjects. This approach
increases our viewer’s attention span,
comprehension, and subject matter retention.
What?
• We create humorous medical videos.

36. Start with Why
Why?
• To change the way that doctors communicate
with their patients.
How?
• We use compassionate and light humor to
communicate serious subjects. This approach
increases our viewer’s attention span,
comprehension, and subject matter retention.
What?
• We create humorous medical videos.

37. Start with Why
Why?
• To change the way that doctors communicate
with their patients.
How?
• We use compassionate and light humor to
communicate serious subjects. This approach
increases our viewer’s attention span,
comprehension, and subject matter retention.
What?
• We create humorous medical videos.

38. Start with Why
Why?
• To change the way that doctors communicate
with their patients.
How?
• We use compassionate and light humor to
communicate serious subjects. This approach
increases our viewer’s attention span,
comprehension, and subject matter retention.
What?
• We create humorous medical videos.

39. StartWithWhy.com
http://www.startwithwhy.com/About.aspx?n=1

40. Business Model
• Prescribed by physicians
• Pediatric dermatologists
• 17,000 Dermatologists in US
• Most all see pediatric patients

41. ZuZu Media Benefits - Doctors
• Better way to deliver medical info
• Appointments are more effective
• Increase treatment compliance
• Reduce appointment length
• Extend the provider’s bedside manner
• Create patient loyalty – laugh with your patients
• Help avoid malpractice lawsuits

42. ZuZu Media Benefits - Patients
• Better way to deliver medical info
• Appointments are more effective
• Increase treatment compliance
• Watch and re-watch videos over and over again
• Share with family and friends
• Laugh with the doctor

43. Many pieces
• Subscription Service
• Video hosting Service
• Merchant Account
• Sophisticated custom website
• Physician and Patient training
• Videos

44. Timeline
Dec to Jan to Jan to March
Nov Dec
Mar Feb Mar 16,
2011 2011
2012 2012 2012 2012
Apply: Select: Videos: Plan: Complete: Launch
Booth at Video Write Trade Website product!
AAD Hosting Cast show
Web exhibit
Shoot
Developer Trip to
Edit San
Merchant
Account Post Diego

45. Whew . . .

46. Ready to see the website?

47. Ready to see the website?
http://zuzumedia.com/

48. Lessons Learned
• Exhilarating to bring a product to market
• Trade shows are super expensive!
• Challenging to make money from video
• Too early in a sector that is slow to adopt
• Our product will now be used as a
marketing tool for a medical practice.

49. Be remarkable

50. Be odd

51. Be quirky

52. Be surprising

53. Be unusual

54. Be strange

55. Be wonderful

56. Be remarkable