B2C/first part/day3
•
0 likes•190 views
The document discusses issues with an online service's sign up and conversion processes. It notes that too many of the wrong people are signing up, there is no way to track the number of sign ups, and customer information is not being managed. Several excuses are listed for these problems. The conclusion calls for focusing on opportunity marketing and making the processes fast and simple.
Report
Share
Report
Share
Download to read offline
Recommended
Trabajos Autonomos FEP
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
sound
This document discusses how sound travels and is produced. It explains that sound needs a medium like air or water to travel through, and that the medium vibrates but does not move with the sound. It also summarizes that larger vibrations produce louder sounds, larger objects make lower frequency sounds, and factors like length, thickness, and tension determine the frequency of sounds from strings.
TIPOS O NIVELES DE PREVENCION
Este documento es un certificado emitido por la Universidad Pedagógica Experimental Libertador en San Cristóbal, Venezuela en noviembre de 2013 para María Sanabria (C.I. 19133972) que acredita su participación como integrante en algún evento o actividad organizada por el Instituto de Mejoramiento Profesional del Magisterio adscrito a dicha universidad.
Glitzysnap
Want to make an amazing snapshot by pressing a couple of keys? for Free! Less than 1 minute! Then Glitzy Snap for you!
It's easy as ABC.
Av
This document defines a variety of terms related to diversity, analysis, and change. It provides definitions for words like "vary" meaning to be different, "distinct" meaning not being the same, "descending" meaning going from higher to lower, and "analyze" meaning examining in detail to identify causes and factors. It also defines terms such as "interpret" meaning to explain, "implement" meaning to carry out, "acquire" meaning to come into possession of, and "emerge" meaning to come into existence or develop.
Review seminar gfp
This protein has tremendous potential applications in molecular biology. Lukyanov and his group found that the green fluorescent protein (GFP) chromophore can act as an electron donor when excited, donating an electron to an electron acceptor to form a short-lived intermediate. If no electron acceptor is available, the intermediate is permanently bleached, but if it reacts with an acceptor, the GFP reddens. The most successful applications of GFP have been as a genetic fusion partner, where the GFP gene is fused to a gene of interest to monitor the localization and fate of the resulting fusion protein in cells or organisms. GFP was discovered from marine organisms and has revolutionized cellular biology, with potential applications in gene expression, protein
Recommended
Trabajos Autonomos FEP
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
sound
This document discusses how sound travels and is produced. It explains that sound needs a medium like air or water to travel through, and that the medium vibrates but does not move with the sound. It also summarizes that larger vibrations produce louder sounds, larger objects make lower frequency sounds, and factors like length, thickness, and tension determine the frequency of sounds from strings.
TIPOS O NIVELES DE PREVENCION
Este documento es un certificado emitido por la Universidad Pedagógica Experimental Libertador en San Cristóbal, Venezuela en noviembre de 2013 para María Sanabria (C.I. 19133972) que acredita su participación como integrante en algún evento o actividad organizada por el Instituto de Mejoramiento Profesional del Magisterio adscrito a dicha universidad.
Glitzysnap
Want to make an amazing snapshot by pressing a couple of keys? for Free! Less than 1 minute! Then Glitzy Snap for you!
It's easy as ABC.
Av
This document defines a variety of terms related to diversity, analysis, and change. It provides definitions for words like "vary" meaning to be different, "distinct" meaning not being the same, "descending" meaning going from higher to lower, and "analyze" meaning examining in detail to identify causes and factors. It also defines terms such as "interpret" meaning to explain, "implement" meaning to carry out, "acquire" meaning to come into possession of, and "emerge" meaning to come into existence or develop.
Review seminar gfp
This protein has tremendous potential applications in molecular biology. Lukyanov and his group found that the green fluorescent protein (GFP) chromophore can act as an electron donor when excited, donating an electron to an electron acceptor to form a short-lived intermediate. If no electron acceptor is available, the intermediate is permanently bleached, but if it reacts with an acceptor, the GFP reddens. The most successful applications of GFP have been as a genetic fusion partner, where the GFP gene is fused to a gene of interest to monitor the localization and fate of the resulting fusion protein in cells or organisms. GFP was discovered from marine organisms and has revolutionized cellular biology, with potential applications in gene expression, protein
Storms
A storm is any disturbed weather condition involving strong winds and precipitation such as rain, hail, snow or freezing rain. Sandstorms originate in dry, windy conditions when gusts lift sand and dust up from the ground. They can cause respiratory issues and damage crops and infrastructure. Winter storms occur when moist air masses with temperatures below freezing produce snowfall that can accumulate heavily and be accompanied by strong winds, as in the 2013 Northeastern United States storm known as Nemo.
Exploiting Wikipedia for Information Retrieval Tasks, SIGIR Tutorial
This tutorial aims to provide a holistic view of Wikipedia's different features to and practices to utilize Wikipedia in multiple domains.
Student Marketing 101
This document discusses student marketing strategies for an organization. It defines business-to-consumer (B2C) marketing as communicating with potential ideal clients about an organization's services or products. It lists the organization's marketing products as engagement, targeted contacts, brand impact, and idea message. It also discusses the importance of attraction, consideration, value, delivery, and community in the customer journey. Finally, it evaluates the organization's marketing performance based on metrics like the number of website visitors, blog posts, and social media followers as well as the impact of marketing channels used.
Result of persona with o gcdp
Group 1 university students aged 18-25 who want to go abroad. They lack knowledge about the value proposition of global citizenship programs and have concerns about expectations, satisfaction, and the legal process.
Group 2 are university students aged 19-23 who want life-changing impact and to empower others through communication skills projects. They have concerns about English levels, responsibilities, and project issues.
Group 3 are university students aged 18-24 who want to improve skills for jobs. They have challenges with visa problems but global citizenship programs can find attendees and help address issues.
Magazine evaluation
The document provides an evaluation of a magazine the author created for sixth form students at Chosen Hill School. Some of the key points summarized:
1) The author was inspired by the layout of the NME magazine cover but made changes for their target audience such as using lighter colors.
2) The magazine represents regular sixth form students at the school and features pictures of students that look happy and engaged.
3) The magazine will be distributed in the school library and website to be easily accessible to sixth form students.
Phrases to report surveys
This document provides phrases to report survey results along with a percentage scale ranging from 0% to 100%. It offers examples of how to convey survey findings using phrases like "most people", "a large number of people", "several people", "a small number of people", "a few people", and "nobody" corresponding to different percentages on the scale.
Ppt ionic formulae
When metals react with non-metals, electrons are transferred from the metal atoms to the non-metal atoms. This results in the metal atoms becoming positively charged ions with fewer electrons than protons and the non-metal atoms becoming negatively charged ions with more electrons than protons. Examples of common ionic charges are provided for elements in different groups of the periodic table. The document also explains how to write chemical formulas for ionic compounds by writing the symbols for the cation and anion.
My first day - A narorative
I was asked for an exam to create a short powerpoint presentation. What happened may not be pretty, but it gets the job done!
Cómo usar google books
Google Books permite buscar y leer libros digitales. Los usuarios deben hacer clic en los cuadros de productos de la página principal de Google, luego en "Más" y finalmente en "Libros" para acceder a la página de búsqueda de Google Books e ingresar el título o tema del libro que desean encontrar.
TIPOS O NIVELES DE PREVENCION
Este documento es un certificado emitido por la Universidad Pedagógica Experimental Libertador en San Cristóbal, Venezuela en noviembre de 2013 para María Sanabria (C.I. 19133972) que confirma su participación como integrante en algún tipo de programa o actividad de la universidad.
Day2 mkt rev
This document discusses marketing strategies and tactics. It begins with defining marketing as communicating a positive message about services or products to potential customers using established marketing tools. It then discusses key aspects of marketing like understanding customers, identifying opportunities, and measuring results. The document also outlines job descriptions in marketing and the importance of concepts like attraction, consideration, value, delivery and community. It provides examples of what a company is doing right in areas like content marketing and social media. It identifies bottlenecks to improve like clarifying job descriptions and having a ROI mindset. It also outlines channels used like targeting ads at certain demographics. Metrics are shared from a campaign run in May along with ideas for improvement like using more channels to reach more audiences and increasing
Rol del Docente
Este documento se refiere a la Universidad Pedagógica Experimental Libertador, específicamente a su Instituto de Formación Profesional para la Enseñanza y su Núcleo Académico en el estado de Táchira.
Leadership Centred AIESEC-Marketing
This document appears to be notes from a marketing training or discussion at AIESEC. It includes:
- A list of marketing stages from attraction to advocacy
- Identification of missing elements in AIESEC's lead nurturing activities for customers at each stage
- Breakout group discussions on how to ensure those missing elements are delivered in every customer experience
- Closing remarks about changing things you cannot accept
The document summarizes marketing stages, identifies gaps in how AIESEC supports customers through each stage, and discusses how to improve delivery of the full customer experience at every touchpoint.
Customer Flow Marketing
This document outlines the customer flow process for AIESEC, an international student organization that provides internship opportunities. It describes the stages a customer passes through from initial awareness of AIESEC through applying, interviewing, completing an internship, and providing feedback after returning home.
The key stages are: 1) a hosting entity such as a company learns about AIESEC and signs up for opportunities, 2) a student applies and is selected for an internship placement after interviews, 3) the student completes the internship with assistance from AIESEC, and 4) upon returning home, the student provides feedback and may get involved in further opportunities through AIESEC. Maintaining contact with customers at each stage of
Creating Story
- The document discusses a meeting where members discussed improving customer flow and recruitment efforts over the next few months.
- Goals for the next quarter included signing up more members, getting more applicants for opportunities, and achieving synergy across marketing and recruitment activities.
- The group divided into 7 areas to focus on within the customer journey: attraction, consideration, value, delivery, brand advocacy, and more.
Create persona with o gcdp
The document discusses creating personas to represent new product groups and meeting those personas. It provides a framework for describing personas, including background, demographics, challenges, how the products help solve those challenges, real comments from interviews, common objections, and marketing messaging. The goal is to make the personas easy for employees to relate to and understand.
Self review-ATEMCO
This document contains questions for self-reflection on leadership, teamwork, values, and strengths. It asks the reader to create a classified ad about themselves, find suitable teammates, and consider how they would react if their team lied to postpone a deadline. It also includes questions about when one feels smart, labels of failure, the nature of leadership, goals within the organization, handling rejection, using feelings as an excuse, and expectations of others. The overall purpose is to promote introspection on the reader's leadership approach and skills.
Social media
Marketing involves creating value for customers and building strong customer relationships to earn value in return. It is a process that includes understanding customer needs, designing customer-focused strategies, and implementing integrated marketing programs to delight customers and foster relationships while capturing value. Analyzing the PEST factors of politics, economics, social issues, and technology helps companies understand the market environment.
More Related Content
Viewers also liked
Storms
A storm is any disturbed weather condition involving strong winds and precipitation such as rain, hail, snow or freezing rain. Sandstorms originate in dry, windy conditions when gusts lift sand and dust up from the ground. They can cause respiratory issues and damage crops and infrastructure. Winter storms occur when moist air masses with temperatures below freezing produce snowfall that can accumulate heavily and be accompanied by strong winds, as in the 2013 Northeastern United States storm known as Nemo.
Exploiting Wikipedia for Information Retrieval Tasks, SIGIR Tutorial
This tutorial aims to provide a holistic view of Wikipedia's different features to and practices to utilize Wikipedia in multiple domains.
Student Marketing 101
This document discusses student marketing strategies for an organization. It defines business-to-consumer (B2C) marketing as communicating with potential ideal clients about an organization's services or products. It lists the organization's marketing products as engagement, targeted contacts, brand impact, and idea message. It also discusses the importance of attraction, consideration, value, delivery, and community in the customer journey. Finally, it evaluates the organization's marketing performance based on metrics like the number of website visitors, blog posts, and social media followers as well as the impact of marketing channels used.
Result of persona with o gcdp
Group 1 university students aged 18-25 who want to go abroad. They lack knowledge about the value proposition of global citizenship programs and have concerns about expectations, satisfaction, and the legal process.
Group 2 are university students aged 19-23 who want life-changing impact and to empower others through communication skills projects. They have concerns about English levels, responsibilities, and project issues.
Group 3 are university students aged 18-24 who want to improve skills for jobs. They have challenges with visa problems but global citizenship programs can find attendees and help address issues.
Magazine evaluation
The document provides an evaluation of a magazine the author created for sixth form students at Chosen Hill School. Some of the key points summarized:
1) The author was inspired by the layout of the NME magazine cover but made changes for their target audience such as using lighter colors.
2) The magazine represents regular sixth form students at the school and features pictures of students that look happy and engaged.
3) The magazine will be distributed in the school library and website to be easily accessible to sixth form students.
Phrases to report surveys
This document provides phrases to report survey results along with a percentage scale ranging from 0% to 100%. It offers examples of how to convey survey findings using phrases like "most people", "a large number of people", "several people", "a small number of people", "a few people", and "nobody" corresponding to different percentages on the scale.
Ppt ionic formulae
When metals react with non-metals, electrons are transferred from the metal atoms to the non-metal atoms. This results in the metal atoms becoming positively charged ions with fewer electrons than protons and the non-metal atoms becoming negatively charged ions with more electrons than protons. Examples of common ionic charges are provided for elements in different groups of the periodic table. The document also explains how to write chemical formulas for ionic compounds by writing the symbols for the cation and anion.
My first day - A narorative
I was asked for an exam to create a short powerpoint presentation. What happened may not be pretty, but it gets the job done!
Cómo usar google books
Google Books permite buscar y leer libros digitales. Los usuarios deben hacer clic en los cuadros de productos de la página principal de Google, luego en "Más" y finalmente en "Libros" para acceder a la página de búsqueda de Google Books e ingresar el título o tema del libro que desean encontrar.
TIPOS O NIVELES DE PREVENCION
Este documento es un certificado emitido por la Universidad Pedagógica Experimental Libertador en San Cristóbal, Venezuela en noviembre de 2013 para María Sanabria (C.I. 19133972) que confirma su participación como integrante en algún tipo de programa o actividad de la universidad.
Day2 mkt rev
This document discusses marketing strategies and tactics. It begins with defining marketing as communicating a positive message about services or products to potential customers using established marketing tools. It then discusses key aspects of marketing like understanding customers, identifying opportunities, and measuring results. The document also outlines job descriptions in marketing and the importance of concepts like attraction, consideration, value, delivery and community. It provides examples of what a company is doing right in areas like content marketing and social media. It identifies bottlenecks to improve like clarifying job descriptions and having a ROI mindset. It also outlines channels used like targeting ads at certain demographics. Metrics are shared from a campaign run in May along with ideas for improvement like using more channels to reach more audiences and increasing
Rol del Docente
Este documento se refiere a la Universidad Pedagógica Experimental Libertador, específicamente a su Instituto de Formación Profesional para la Enseñanza y su Núcleo Académico en el estado de Táchira.
Viewers also liked (16)
Exploiting Wikipedia for Information Retrieval Tasks, SIGIR Tutorial
Exploiting Wikipedia for Information Retrieval Tasks, SIGIR Tutorial
More from Cansu Demirtaş
Leadership Centred AIESEC-Marketing
This document appears to be notes from a marketing training or discussion at AIESEC. It includes:
- A list of marketing stages from attraction to advocacy
- Identification of missing elements in AIESEC's lead nurturing activities for customers at each stage
- Breakout group discussions on how to ensure those missing elements are delivered in every customer experience
- Closing remarks about changing things you cannot accept
The document summarizes marketing stages, identifies gaps in how AIESEC supports customers through each stage, and discusses how to improve delivery of the full customer experience at every touchpoint.
Customer Flow Marketing
This document outlines the customer flow process for AIESEC, an international student organization that provides internship opportunities. It describes the stages a customer passes through from initial awareness of AIESEC through applying, interviewing, completing an internship, and providing feedback after returning home.
The key stages are: 1) a hosting entity such as a company learns about AIESEC and signs up for opportunities, 2) a student applies and is selected for an internship placement after interviews, 3) the student completes the internship with assistance from AIESEC, and 4) upon returning home, the student provides feedback and may get involved in further opportunities through AIESEC. Maintaining contact with customers at each stage of
Creating Story
- The document discusses a meeting where members discussed improving customer flow and recruitment efforts over the next few months.
- Goals for the next quarter included signing up more members, getting more applicants for opportunities, and achieving synergy across marketing and recruitment activities.
- The group divided into 7 areas to focus on within the customer journey: attraction, consideration, value, delivery, brand advocacy, and more.
Create persona with o gcdp
The document discusses creating personas to represent new product groups and meeting those personas. It provides a framework for describing personas, including background, demographics, challenges, how the products help solve those challenges, real comments from interviews, common objections, and marketing messaging. The goal is to make the personas easy for employees to relate to and understand.
Self review-ATEMCO
This document contains questions for self-reflection on leadership, teamwork, values, and strengths. It asks the reader to create a classified ad about themselves, find suitable teammates, and consider how they would react if their team lied to postpone a deadline. It also includes questions about when one feels smart, labels of failure, the nature of leadership, goals within the organization, handling rejection, using feelings as an excuse, and expectations of others. The overall purpose is to promote introspection on the reader's leadership approach and skills.
Social media
Marketing involves creating value for customers and building strong customer relationships to earn value in return. It is a process that includes understanding customer needs, designing customer-focused strategies, and implementing integrated marketing programs to delight customers and foster relationships while capturing value. Analyzing the PEST factors of politics, economics, social issues, and technology helps companies understand the market environment.
Vp marketing ( functional day )
The VP of Marketing for their Leadership Circle is responsible for developing marketing campaigns to promote their products, services, and ideas through activities like planning, advertising, public relations, events, product development, distribution, and research. Their products and a flashback activity are also discussed in the brief document.
EP and Member Recruitment for October Term
The document discusses recruitment for AIESEC, the largest student organization in the world, focusing on opportunities in membership, leadership roles, global internships, and global community development programs. It provides information on recruitment events at various universities in Turkey from October to March, and describes holding information sessions to explain the benefits of AIESEC membership, internships, and volunteer programs to students.
More from Cansu Demirtaş (8)
Recently uploaded
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyRecently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
B2C/first part/day3
- 1. hope
- 2. Current State 97,299 3,955 848 359 reach Sign up apply match
- 6. What is going wrong? 5 Min
- 7. How can we figure it out? 5 Min
- 8. -we are attracting to many of the wrong people -we don’t know how many sign ups we have -we don’t know how to manage -we don’t know customer information ….. excuses
- 10. We need to Be Fast and Simple !
- 11. FOCUS ON !!