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Hacking Social Media: The Case of Tweeting Bra

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Applying the rules of hacking into your social media strategy

Published in: Marketing

Hacking Social Media: The Case of Tweeting Bra

  1. 1. HACKING SOCIAL MEDIA: THE CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens
  2. 2. Advertisers should become hackers!
  3. 3. David Ogilvy Richard Stallman
  4. 4. Why hacking?
  5. 5. Hacking = Exploring the limits of what is possible, thereby doing something exciting & meaningful
  6. 6. Life Hacking / Growth Hacking
  7. 7. The problem with traditional marketing
  8. 8. Traditional Media = Promoting Large Budgets & Interruptive
  9. 9. Social Media • Pervasive networks • Sharing of content • Democratised information
  10. 10. Avalanche Effect = Earned Media
  11. 11. How can we achieve that?
  12. 12. Applying the rules of hacking into your SOCIAL MEDIA STRATEGY
  13. 13. Take the Headline Test Tip 1
  14. 14. Is my idea worth writing about it?
  15. 15. As soon as you have an idea, write it down in the same way the media would write on it. Tip 1
  16. 16. Solve a Problem Tip 2
  17. 17. “The world is full of fascinating problems waiting to be solved” Eric Steven Raymond
  18. 18. Find an existing problem and try to actually solve it. Tip 2
  19. 19. Do it for Real Tip 3
  20. 20. They wanted to tell the world: “Look how wonderful this is. I bet you didn't believe this could be done.” Richard Stallman
  21. 21. All the campaigns that received intense media coverage, they were no fake. They did it for real. Tip 3
  22. 22. Find a Cultural Tension Tip 4
  23. 23. Connect with people by finding relevance to the popular culture. Tip 4
  24. 24. Summary
  25. 25. 
 (How to HACK social media).
 Take the Headline Test Find the Cultural Tension Solve a Problem Do it for Real
  26. 26. And never forget to…
  27. 27. take the RISK
  28. 28. “Your next frontier isn't to get more efficient, it's to get more brave.” Seth Godin
  29. 29. ! THANK YOU social.ogilvy.com @savvakos

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