App Store Optimization at SMX Israel by Aryeh Altshul

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App Store Optimization at SMX Israel by Aryeh Altshul

  1. 1. App Store Optimization: Think Global or Go Home Aryeh Altshul | SMX Israel 2014 | #SMXisrael
  2. 2. Aryeh Altshul Managing Director of International Operations HasOffers & MobileAppTracking aryeh@hasoffers.com @aryeha
  3. 3. Agenda •Why go global? •What to consider? The three levels to win in the global market
  4. 4. MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
  5. 5. Top Grossing Apps
  6. 6. EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS ARE NOT ENGLISH-SPEAKING
  7. 7. Geo-Local Markets
  8. 8. Agenda •Why go global? •What to consider? The three levels to win in the global market
  9. 9. Which Countries Should You Aim for First?
  10. 10. China - 122 Million India - 75 Million Japan - 61 Million
  11. 11. Category of App
  12. 12. Agenda •Why go global? •What to consider? The three levels to win in the global market
  13. 13. LEVEL 1
  14. 14. Localize your App Store listing ▪ Title of the App ▪ Developer Name ▪ Description ▪ Settings & Menu ▪ Content
  15. 15. App Name Description Content
  16. 16. Closely monitor downloads & LTV statistics in the associated languages and countries
  17. 17. LEVEL 2
  18. 18. Localize in-app content for native languages
  19. 19. LEVEL 3
  20. 20. In your marketing material, highlight the fact that your app is localized
  21. 21. BONUS
  22. 22. Develop a local team Localize your company website Localize your social media promotion Localize your user acquisition strategy Localize your customer service support
  23. 23. Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
  24. 24. #CheatSheet ▪ Localize your app name, content, menus, settings, and description. ▪ Localize in-app content ▪ In your marketing material, highlight the fact that your app is localized ▪ Develop a local team
  25. 25. Aryeh Altshul Managing Director of International Operations HasOffers & MobileAppTracking aryeh@hasoffers.com @aryeha

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