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Social Media & Linkages To Multiple Markets

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Insights Into McAllen EDC Social Media Marketin Strategy

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Social Media & Linkages To Multiple Markets

  1. 1. Social Media & Linkages to Multiple Markets Victoria Hirschberg McAllen Economic Development Corporation [email_address]
  2. 2. McAllen EDC
  3. 3. How Social Media Has Helped the McAllen EDC <ul><li>Establish a brand: </li></ul><ul><ul><li>Trusted source for information </li></ul></ul><ul><li>Engage: </li></ul><ul><ul><li>Journalists, CEOs, managers through BRE visits </li></ul></ul><ul><li>Learn about new businesses, even collect leads </li></ul><ul><li>Show a different side of what an EDC does: </li></ul><ul><ul><li>More engaging and community-oriented </li></ul></ul><ul><ul><li>We are humans who work hard and play hard </li></ul></ul>
  4. 4. McAllen EDC’s Social Media Goals and Objectives <ul><li>Promote Programs and Events </li></ul><ul><li>Disseminate timely information </li></ul><ul><li>Engage with a wider audience </li></ul><ul><li>Tell Our Story - Who is MEDC and what do we do? </li></ul><ul><li>Create relationships </li></ul>
  5. 5. Things to think about <ul><li>Social media is not a task, it’s a tool </li></ul><ul><li>Engage multiple audiences/markets </li></ul><ul><li>Show a different side of economic development </li></ul><ul><li>Create a viral effect </li></ul><ul><li>Provide information </li></ul>
  6. 9. Highlight your social media
  7. 11. Create a VIRAL effect!
  8. 12. Twitter could be powerful Retweet: Targeting reporters: Potential impact = 1,270 people And who is following your organization?
  9. 14. Show a different side of your organization
  10. 15. Things to Consider When Crafting Your Strategy <ul><li>What’s the point? </li></ul><ul><li>Who is your audience and potential audience? </li></ul><ul><ul><li>Determine your relationship with them </li></ul></ul><ul><ul><li>What works for one organization might not work for all </li></ul></ul><ul><li>What will your tone be? </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Institutional </li></ul></ul><ul><ul><li>Human </li></ul></ul>
  11. 16. Things to Consider When Crafting Your Strategy <ul><li>What social media tools does your audience use? </li></ul><ul><li>What works for one organization might not work for all </li></ul>
  12. 17. Define your organization and community before someone else does
  13. 18. Social media is a tool to engage your multiple audiences and tell your story!
  14. 19. Connect With Us! <ul><li>www.mcallenedc.org </li></ul><ul><li>www.exploremcallen.com </li></ul><ul><li>@McAllenEDC </li></ul>

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