@GRIAusConf_Communicating Sustainability – how to get the balance right - Rod McGuinness

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@GRIAusConf_Communicating Sustainability – how to get the balance right - Rod McGuinness

  1. 1. CommunicatingSustainability – how toget the balance right..Chair: Renee Hancock, Member, GRI Australian Advisory GroupJames Ensor, Director Public Policy, OxfamRod McGuinness, Social Media Producer, ABCKelvin O’Connor, Chief Operating Officer, Henry Davis York
  2. 2. Communicating Sustainability – how to get the balance right Rod McGuinness ABC
  3. 3. Session Outline• Overview: Social Media and the ABC• Your Social Media Strategy• Using Twitter and Facebook effectively
  4. 4. ABC Open
  5. 5. Complete this sentence: Social mediais scary when...
  6. 6. Brands on Social Media
  7. 7. Source: Trendwatching, March 2012“Brands that show some empathy, generosity, humility, flexibility,maturity, humour, and (dare we say it) some character & humanity.”

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