SEO Guide for Beginners, The Beginner Guide to SEO
SEO Guide for Beginners
Is SEO an alien concept to you? Do you have very limited
knowledge of SEO? This small but comprehensive guide will
provide you all information that you need to have at the
beginner’s level of SEO Wisdom. Study this and step into the
world of professional Search Engine Optimization.
What actually is Search Engine
Search Engine Optimization or SEO has been defined in a
dozen ways by different internet marketers. Someone has
coined it has the process of enhancing visibility in the online
platforms for all organic and natural search processes. A few
others have reiterated that it is a strategy for increasing search
traffic to any particular Website or Page.
It is overall a comprehensive set of strategies and performance to
increase non paid traffic for search engine results. It involves
both technical as well as creative aspects, which are necessary for
driving more traffic, for improving rankings in different search
engines. SEO is an ongoing relentless process and it is not only
about making a particular website search engine friendly, but also to
follow up with competent strategies in order to achieve an improved
visibility and ranking. This extensive SEO guide will act as a hand-
book for beginners and share all the universal aspects related to the
search engine craft.
One common question is why does your blog or website
need Search Engine Optimization? Well, the topmost
search engines Google, Bing and Yahoo drive the most of the
traffic into the online portals throughout the world. There is
no question or doubt about it that you could also drive traffic
to your website through Social Media platforms and a few
Why Do you Need SEO?
But, the major commercial search engines are the most
common sources of traffic navigation. Most internet users are
guided and driven by these search engines, no matter what
your site provides. You may be dealing with online shopping,
information sharing, providing services- everything is
influenced by them. These search engines don’t work in random.
They give to people what they have been looking for. They
connect the dots between what you have been offering and what
people have been looking for.
They act as the bridge between the finder and the provider. If your site is
not listed properly or on the topmost places of these search engines’
databases, then you are missing great traffic opportunities to your
website. The search engines respond to the queries made by the
individuals on the internet and try to connect them to the most relevant
results depending on these queries. So each single word used in a query
carry some precious value. Similarly what is inside your website in form
of content, keywords may have great impact. This has also the ability to
make or break your online business or existence.
SEO tactics give you the capability to provide publicity
and generate revenue, which no other channel can
provide. That is why investment in the right SEO plans is
considered to be an extraordinary investment- as the
return is multiple times compared to other kinds of
Without proper/correct SEO, search
engines cannot find your site!
The search engines work on a number of principles. These certain principles are
governed by laws. These major search engines are smart enough to crawl throughout
the web and bring back improved results to their end users. But there is a limit too.
You must also help the search engines to figure out what your website is about and
allow it to connect it to the right set of audience. Doing the SEO in correct way ensures
the increase of traffic by manifolds. You will start to notice more attention of traffic
when you have the right moves. Wrong moves can even bury your website deep down
in the oblivion.
In this ever increasing competition in the world of
internet, you must use the right techniques to get found
easily. The agency or organization that performs the SEO
for you has great responsibilities and may give you an edge
over other competitive websites in terms of increasing
your customers or visitors.
How about Self Induced
Any smart person would like to take the matters in own command
and perform tasks that set things right. Willing to perform the SEO
jobs for yourself is one of the basic instincts that you will
experience at the beginning! You may do it for a while using the hit
& trial methods, but when things go out of hand, like- your
rankings going down way too low; you will have no option left, but
to take help from experts. SEO work is too complex. It is easy at the
outset and many people can understand the basics well, but that
doesn’t guarantee success in the long run.
However, if you are committed and too
determined that you will learn and grasp even the
complex nature of jobs involving this, you may
begin to witness improved results for your
websites. So we suggest that you should study this
guide step by step and have added advantage over
the ones who would be doing it from a general
perspective and on the other hand you will have a
very specific approach for it. We have tried to
keep the guide as much practical as possible for
beginners & common users.
FIGURING OUT HOW SEARCH
A concept must be corrected at the outset. SEO does not
only work to bring in free traffic. But that is not the only
reason for what SEO works. They actually have two
primary tasks, which we see as gathering of free traffic.
These tasks are:
To Crawl and Build an ongoing Index.
To provide a list of websites to the search users based on
the Index Rankings
#How Crawling & Indexing is
The world of Internet has billions of pages, documents, files,
pictures and more. The major Search Engines crawl through
each single file or document and figure out the best relevant
route by organizing the most relevant ones. The path
available through similar paths is also known as- LINKS.
Linking helps to bind and keep all pages on the internet together.
To do this, Search Engines use Automates robots, which are also
known as “Crawlers” or “spiders”- they reach millions and
billions of web documents, which are in a way interconnected to
each other. The massive database where all these information is
stored can only be imagined! When a search query is made, the
search engines recall the page/document from their massive
This is performed in fraction of a second. Most Search Engines
have their data centers all over the world where monumental
records are held. The end users are generally impatient, they
want results real fast. Even a few seconds delay may generate un-
likeliness towards a Search Engine.
The search engines are real fast answering machines.
When an internet user makes a search or a query- a
particular search engine checks through billions of
documents and files and gives back to the client the most
relevant results. These results are ranked into a list based
on the popularity and relevance factor of these files.
Relevance for a search engine would mean locating a page or a
file that has the right content matching the query. This has been
the basic search engine technique since long before. Earlier, the
search engines did not use any more technique than finding the
matching words or content. But over time, technical people
have devised even better techniques to find results matching the
queries of the users. In today’s search engine operation- almost
half a century factors have to operate to influence the relevance
Popularity is one big factor in preparing a relevant list. The
search engines tend to produce the most popular sits/pages on
the top considering that they have the most valuable
information. To determine relevance or popularity, the search
engines generally use some equations known as “Algorithms”.
Using it, the rankings are prepared.
Search Engine Marketers have studied web search for
so long and have done so much experiments that they
have learnt how to extract the right information and
how to rank better. These techniques are used by
them to rank their clients’ websites at higher
# Finding Solutions through
Experimenting is the most common method that most of the
webmasters adopt while researching with the websites and
search engines. Testing, discarding and remodeling help
them to achieve stable and improved results. Sometimes
these experimentations require lots of patience, knowledge
and foresight to reach the levels of success that have been
aimed for. One common format of experimenting is given
1. Get a new website registered with random and
meaningless keywords such as- tarrenbihlia,
2. Take time to generate pages for that website.
Make those pages target meaningless terms
such as technicurrant, luscidrass.
3. Try to keep the pages similar altering only
single variables at one time. Try to experiment
with the text placement, formatting, keywords
4. From the crawled, established pages at other
domains- direct links to this domain.
5. Now note down the rankings of these pages on
different search engines.
6. Once again make changes to these pages and
find out the impact on the search results.
Find out which factor is helping to move the
result up or down.
7. Ensure that you are recording any results,
which you find to be effective. You should
also re-test these techniques on other
pages/domains using other terms. If you find
similar results using the same techniques,
there is a possibility that you have become
able to discover a pattern that works.
Live Testing and Experimentations are steps that
search marketers must adapt to, in order to gain
high traffic and better rankings for their clients.
Without having a clear understanding of the
basic elements of search engines and the critical
components that influence website rankings &
visibility, it is not possible to become a
successful search engine marketer.
INTERACTING WITH THE SEARCH
To reach out to a large audience, you must be able
to catch its nerve! Unless you are certain about
what your target audience is looking for, it will be
very difficult to provide what they want!
Search Engine Marketing is all about meeting the
requirements of the users. The users have various
types of requirements, which could be broadly
classified into three categories:
1. The first kinds are the queries where the user wants to
“Do” something. A user may want to accomplish
something, do any activity, listen to any song, purchase a
train ticket etc.
2. The second queries are related to “KNOWING”! These
queries are centered on collecting information or data
about something. While a person maybe looking for
information about his favorite author, another one may be
looking for best shopping options in a particular city.
3. The third kinds are the navigating queries. This includes
the search queries which are done by users to reach any
particular target location- website or URL.
It is the responsibility of the search engines to
classify the searches and to provide the end users
the results accordingly. Their primary motive is to
satisfy the need of the visitors. These engines receive
thousands of queries every day and finding the most
relevant results is their priority. So as a search engine
marketer, it is your soulful duty to find out what
your target audience might want and plan your
search engine strategies based on it.
UNLEASHING THE POWER OF INBOUND
MARKETING THROUGH SEO
As we spoke at the outset, many people are not
certain about why money, time and effort should be
invested on SEO. Well, the power of SEO is so
gigantic and compelling that it surpasses the usual
and brings forward the most recent and relevant
results to the visitors based on your search engine
performance. Let us look at a few search engine
trivia before moving ahead-
• Google alone constitutes around 65% of the searches done
around the world. Yahoo is at the second position with nearly
18% and Microsoft is at 13%. This means most of the traffic
that we see comes from Google Searches.
• Forget the world netizens; the American users alone
perform around 20 billion searches every month. Among this,
Google gets around 12-13 billion searches followed by Yahoo
• Google constitutes 67% of all the search queries whereas
Bing powers the rest 26%.
• The Online Marketing world is a gigantic one and the total
revenue for the same will reach around $77 billion in 2016
itself. Out of this around 25% will be the budget for
•Out of the total number of search queries, around 76%
searches are used to find local information. Other
searches include social networking, news, media
•Since 2002, there has been a staggering 60% increase in
the number of Internet users. This is a voluminous
figure and cannot be ignored when it comes to internet
•The average click through on the top ten results is
around 53%. So now you can understand why it is
essential to be at the top positions in any search engine,
particularly at Google, which provides almost 90% of
the search results.
All the points discussed above show how
significant search engine marketing is! The number
of searches is increasing by 20% every year
worldwide. To achieve better results, it is very
important to lay concrete foundations of SEO.
Through this Guide, we are trying to give you as
much concise and practical tips as possible.
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