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Challenge Seeking to capitalize on trends indicating that seniors are the largest growing group on Facebook, The Mather engaged SociaLogic for support in optimizing its Facebook presence and outreach.
CHICAGO InsIght The retirement community’s target market is confined to one geographic cluster, so we determined a campaign of pay- per-click and pay-per-acitivity ads on Facebook would be an effective, and cost efficient way to boost awareness.
sOlutIOn Split-test creative: Which messages would bring the most traffic to Facebook? Which messages would generate the most “likes?” SociaLogic also recommended cross-promoting property events on their wall, and enhancing the value of their posts to appeal more broadly to future prospects. Plan For Your Future Don’t take a leap of faith. The Mather offers predictable costs, investment protection, healthcare options and Evanston location.
results We’ve helped The Mather make more informed decisions about its Facebook presence and outreach investment.

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Mather

  • 1. Challenge Seeking to capitalize on trends indicating that seniors are the largest growing group on Facebook, The Mather engaged SociaLogic for support in optimizing its Facebook presence and outreach.
  • 2. CHICAGO InsIght The retirement community’s target market is confined to one geographic cluster, so we determined a campaign of pay- per-click and pay-per-acitivity ads on Facebook would be an effective, and cost efficient way to boost awareness.
  • 3. sOlutIOn Split-test creative: Which messages would bring the most traffic to Facebook? Which messages would generate the most “likes?” SociaLogic also recommended cross-promoting property events on their wall, and enhancing the value of their posts to appeal more broadly to future prospects. Plan For Your Future Don’t take a leap of faith. The Mather offers predictable costs, investment protection, healthcare options and Evanston location.
  • 4. results We’ve helped The Mather make more informed decisions about its Facebook presence and outreach investment.