Luca Adami is an Italian national living in Milan who has over 20 years of experience in marketing, communications, and management roles in the tourism industry. He holds a degree in Political Science and has worked as a Marketing and Communications Manager and Sales and Marketing Manager for various tour operators. He also has experience in consultancy roles advising on topics like digital marketing and supply chain management.

1.
European
Curriculum Vitae
Personal information
First name / Surname Luca Adami
Address 4, Corso di Porta Ticinese – 20123 Milan
Telephone(s) Mobile: +39 335 7420696
E­mail luchyadami@gmail.com
Nationality Italian
Date of birth 12/11/1971
Gender Male
Work experience
Dates September 2011 – May 2012
Occupation or position held Marketing and Communications Manager
Main activities and responsibilities  Marketing and communication plans
 Co­marketing activities
 Revenue management
 Fairs and events planner
 Social Media maintenance
 Media Relations
 Pricing and campaign
Name and address of employer Naar Tour Operator S.p.a. – 40, Via Mario Pagano – 20145 Milan
Type of business or sector Tour Operator
Dates May 1997 – August 2011
Occupation or position held Sales and Marketing Manager
Main activities and responsibilities  Sales team management (15 promoters) and territory planning
 Sales forecasting and business development
 Sales campaigns
 Co­Marketing activities
 Revenue management
 Marketing and communication plans
 Fairs and events planner
 Social Media maintenance
 Media Relations
Name and address of employer Aviomar S.p.a. – 8, Via G.Vigoni – 20122 Milan
Type of business or sector Tour Operator
Dates October 1995 – April 1997
Occupation or position held Sales Team
Main activities and responsibilities  Supply Management
 Client Relations
 Sales Team management
 Acquario di Genova: Visitors group Management
Name and address of employer AS&C and Incoming Liguria – 12, Via Ettore Vernazza – Genoa
Page 1/3 Curriculum vitae of Luca Adami

2. Type of business or sector Travel Agency
Dates June 1994 – September 1995
Occupation or position held Sales Team and Reception
Main activities and responsibilities  Sales Management
 Revenue Management
 Visitors Group Management
 Reception, responsible for cash desk and concierge
Name and address of employer Wild Surf S.r.l. – 7, Via Giuseppe Vigoni – 20122 Milan
Type of business or sector Hotel Company
Consultancies
Dates April 2009 – July 2009
Occupation or position held Consultancy
Main activities and responsibilities  Tourism Supply Management
 Contract Management
 B2B Sale Channels
 B2B Social Networks
Name and address of employer MindCube Sagl – 43, via Gilulia ­ CH­6855 STABIO, Switzerland (CH)
Type of business or sector IT Company
Dates November 2005 – March 2007
Occupation or position held Consultancy
Main activities and responsibilities  Part of working group focused on new technologies
 TOtube project
 Partner’s IT and strategic assessment
Name and address of employer Associazione Tour Operator Italiani (ASTOI)
Type of business or sector Tourism Association
Dates November 1998 – May 1999
Occupation or position held Consultancy
Main activities and responsibilities  Sales Management
 Supply Chain Management
Name and address of employer Travelonline S.p.a. – Milan
Type of business or sector Online Travel Agency
Education and training
Dates From 2002 – to 2007
Title of qualification awarded Mini Masters
Principal subjects/occupational skills  Digital Marketing and Communications (2012)
covered  Marketing and Communications 2.0 (2009)
 Strategic Marketing (2007)
 International Marketing (2007)
 Crisis Management (2006)
 Marketing Plan (2005)
 Tourism Business Plan (2004)
 Direct Marketing (2002)
Name and type of organisation Master24 (ilSole24Ore), SDA Bocconi, Associazione Tour Operator Italiani (ASTOI)
providing education and training
Dates From 1990 to 1996
Title of qualification awarded Dottore in Scienze Politiche (Degree in Political Sciences)
Page 2/3 Curriculum vitae of Luca Adami

3. Principal subjects/occupational skills  Economics
covered  Statistics
 Sociology
 History
 Degree Thesis in Applied Economics: New technologies and new sales channels
Name and type of organisation Università Statale – Scienze Politiche – Milan
providing education and training
Dates September 1993 – September 1994
Title of qualification awarded Erasmus Project in International Economics
Principal subjects/occupational skills  International Economics
covered  Statistics
 Political Sciences
 International Relations
 Spanish Language
Name and type of organisation Somosagua /Politicas – Universidad complutense de Madrid
providing education and training
Personal skills and
competences
Mother tongue Italian
Self­assessment Understanding Speaking Writing
European level (*) Listening Reading Spoken interaction Spoken production
English B2 Good C1 Good B2 Good B2 Good B1 Fair
Spanish B2 Good C1 Good B2 Good B2 Good B1 Fair
(*) Common European Framework of Reference for Languages
Social skills and competences  Good communication skills gained through my experience as sales manager
 Team spirit
Organisational skills and  Leadership (responsible for a sales teams of approximately 15 people)
competences  Good experience in project or team management
Technical skills and competences  Food and Beverage qualification
Computer skills and competences  Courses Attended: Excel Basic and Advanced, Access Basic, Amadeus Pro e Sigma
 Good Knowledge of: Windows 95, 98, XP, 2003, Vista – Microsoft Office 98, XP, 2007 (Word,
Excel, Power Point and Access) – Quark Express – Adobe Writer ­ Photoshop – Premiere – Front
Page – Microsoft Outlook and Exchange. AS400 MTS.
Artistic skills and competences  Creative Writing
 Photography
Driving licence Categories: A and B
Page 3/3 Curriculum vitae of Luca Adami