Mitchell & Company has 20+ years commercial, retail and residential development signage design including Tyson\'s, Tower Oaks, Georgetown University Law Center and the Smithsonian Institution.
Logos for technology, real estate, retail, malls, non-profits, banks, transit, government, museums, products and services. All logos designed by Mitchell and Company.
Logos for technology, real estate, retail, malls, non-profits, banks, transit, government, museums, products and services. All logos designed by Mitchell and Company.
Destination Wayfinding & the Illuminated BrandAxia Creative
The information in this book will enlighten those who consider branded wayfinding for their community or region, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution.
Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Wayfinding Program. We have created this white paper as a primer to guide you through what you need to know before embarking in this program.
The cognitive and internal process and experience of locating, following, or discovering a path through and to a specific location is referred to as wayfinding.
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. Signage and design also directly contribute to place branding because they can provide a preview to all the experiences the space has to offer. Done poorly and visitors become frustrated and disconnected; done well, and wayfinding can reassure visitors while providing them with additional information and a positive brand experience.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Bridge the gaps with Milky Way enterprise maps
You brought together all the stakeholders, you set an ambitious goal to shift your business, and you triggered a significant change process.
But then it fell apart. That reorganisation messed up the responsibilities. The customer insights turned out to be just assumptions. The IT applications were too hard to change, and the regulations were too constraining. And your stakeholders were not that convinced after all. What just happened?
In this session, Annika and Milan will show you a mapping technique for facilitating enterprise-level change by design. Based on an overarching model of Enterprise Design Facets and Elements, a Milky Way map captures the value cycle of the enterprise as a system. If used as a true anchor model, it opens up the conversation on your Enterprise Design: what you can do, where to go next, and what to change to get there.
Key takeaways
How to draw your enterprise on a napkin: learn - how to establish a business geography to facilitate joint wayfinding between stakeholders
Reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
Stories, insights and lessons learned from a variety of engagements at the intersection between business architecture, organisation and experience design
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
Graphic Designing Services In the USA is an essential part of building a successful brand identity. It’s a continuously evolving field, the key is a deep understanding and firm grip on the basics of graphics designing. We try to keep our design flow with the latest trends, or old concepts repolished with new looks. We always adapt to new trends to keep our graphic designs relevant and functional. We love design and graphics and share our passion with clients to help them stand out.
Destination Wayfinding & the Illuminated BrandAxia Creative
The information in this book will enlighten those who consider branded wayfinding for their community or region, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution.
Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Wayfinding Program. We have created this white paper as a primer to guide you through what you need to know before embarking in this program.
The cognitive and internal process and experience of locating, following, or discovering a path through and to a specific location is referred to as wayfinding.
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. Signage and design also directly contribute to place branding because they can provide a preview to all the experiences the space has to offer. Done poorly and visitors become frustrated and disconnected; done well, and wayfinding can reassure visitors while providing them with additional information and a positive brand experience.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Bridge the gaps with Milky Way enterprise maps
You brought together all the stakeholders, you set an ambitious goal to shift your business, and you triggered a significant change process.
But then it fell apart. That reorganisation messed up the responsibilities. The customer insights turned out to be just assumptions. The IT applications were too hard to change, and the regulations were too constraining. And your stakeholders were not that convinced after all. What just happened?
In this session, Annika and Milan will show you a mapping technique for facilitating enterprise-level change by design. Based on an overarching model of Enterprise Design Facets and Elements, a Milky Way map captures the value cycle of the enterprise as a system. If used as a true anchor model, it opens up the conversation on your Enterprise Design: what you can do, where to go next, and what to change to get there.
Key takeaways
How to draw your enterprise on a napkin: learn - how to establish a business geography to facilitate joint wayfinding between stakeholders
Reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
Stories, insights and lessons learned from a variety of engagements at the intersection between business architecture, organisation and experience design
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
Graphic Designing Services In the USA is an essential part of building a successful brand identity. It’s a continuously evolving field, the key is a deep understanding and firm grip on the basics of graphics designing. We try to keep our design flow with the latest trends, or old concepts repolished with new looks. We always adapt to new trends to keep our graphic designs relevant and functional. We love design and graphics and share our passion with clients to help them stand out.
2. Mitchell Kuff
I am an experienced graphic designer who owns an independent design firm,
Mitchell & Company Graphic Design, for over 30 years. I have built a substantial
portfolio of public and private clients in the Washington, DC Metropolitan area.
These include Boston Properties, Lerner Enterprises, Georgetown University Law
Center, National Archives, Washington Nationals Baseball Club and the Smithsonian
Institution to name a few. I obtained my Bachelor of Arts in Graphic Design from
the University of Maryland, College Park, in 1973.
Overview
For the past thirty years and counting I have specialized in the design of graphic
identity programs, communications and signage systems. I believe design to be a
highly personal, intensely individual endeavor that must reflect the personalities
and needs of my clients – and as an experienced and skilled graphic design
professional, I take responsibility for accomplishing this. My skills, organization,
personal commitment and an ability to focus on the work at hand enables me to
explore unique solutions and to deliver good design. This has produced a loyal
clientele and years of growth. I wouldn’t have it any other way.
3. Design Approach
Though no project is the same, I will provide typical services on wayfinding and
signage projects that includes analysis, system design, documentation, and
implementation. It is my goal to work with clients to create successful wayfinding
programs by offering a systematic and comprehensive approach to information
gathering, painstaking attention to detail and my ability to understand particular
requirements. Each project is tailored to encompass the client’s unique needs.
My approach is to clarify client goals, to survey existing signage conditions to
understand the users and decision points, to identify any historic and/or cultural
aspects, to outline guidelines for the information system, to develop a master plan
and to test, experiment, and evaluate using samples.
Through the knowledge of how people, their environments, and technology
converge, I strive to achieve a thorough understanding of site-specific constraints
and the unique characteristics of the architecture and environment. I am skilled at
developing strategies and designs that display good identification and direction and
that appeal to aesthetic sensibilities.
Good wayfinding clarifies a possibly difficult environment, projects and reinforces a
brand, communicates information and manages transportation of people.
4. Wayfinding
I understand the importance of wayfinding, signage and environmental graphics
when developing a cohesive “sense of place”. Signage and wayfinding provide both
functional communications, as well as a projection of the cultural identity and
ambiance of the district. To facilitate the specific needs of the community, I clarify
the user groups, the informational and directional objectives, and the cultural
aspects of the community, to develop a signage plan. This signage plan identifies
the locations, signage types, and the graphic design elements that will create a
unified place. With a well-conceived signage program in place, the unique identity
of the district will begin to emerge.
Wayfinding means knowing where you are, knowing your destination, following the
best route, recognizing your destination, and finding your way back. It is organized
movement through what can be a complex environment. For me a good wayfinding
system provides a positive experience and facilitates getting from point A to point B.
My solution is to look at every potential contact with the user as an opportunity to
deliver consistent, relevant wayfinding information. And I look to the future,
incorporating sophisticated tools and processes that maintain the integrity of the
wayfinding system as the facility changes and expands. Well-designed wayfinding
makes the architecture, landscape, interior design, and lighting of a project easier
for people to access and understand.
Signage plays an important role in a wayfinding system for architectural and urban
spaces. A wayfinding sign system contributes to helping you find your way by
creating a comfortable and intuitive means of navigating unfamiliar environments.