David bowie's fashion
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The document discusses key aspects of the music video for David Bowie's song "Fashion" that the author intends to emulate in their own music video. These include having a diverse range of characters that blur traditional stereotypes, incorporating performance elements to engage audiences, relating the lyrics and visuals, using various camera shots of the artist, and adopting Bowie's androgynous and colorful style that blurred gender norms. The author argues that these techniques fit with Andrew Goodwin's theory of effective music videos and will help spread the video's message to a wide audience.
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Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Kyle mcgurk a2 coursework
Kyle Mcgurk's music video aims to use conventions from the niche genre of acoustic songs performed by rock bands. It takes influence from the music video of "Good Riddance" by Green Day, replicating its simplistic imagery that emphasizes the performer. Kyle's video emulates Green Day's close-up shots of the singer and includes casual clothing and guitar holding to identify the star. It also uses Green Day's montage editing style. Kyle challenges conventions by switching slow motion between actors and actions like pouring a drink. Shots are taken from other music videos to develop conventions, like slow walking shots from "Wooden Heart."
What is music video
A music video is an art form that allows for creative opportunities according to media theorist P. Fraser. Music videos typically feature the artist to promote them through music channels and the internet. They usually have conventions that identify them as music videos and are visually memorable to encourage repeated viewing.
Theorist A. Goodwin stated that music videos are fundamentally a promotional tool for new artist releases. This led to increased popularity of MTV in the 1980s as a channel for music videos. Goodwin's theory outlined six main conventions of music videos including relating the visuals to lyrics, selling the artist through close-ups, and voyeurism of the artist's everyday life.
Question 1
The document discusses how a media product utilizes, develops, or challenges conventions of real media products in the genre of Indie Pop. It summarizes that the music video incorporates conventions like a performance narrative style showing the singer lip syncing, uses of flashbacks and filters, and rural outdoor locations. While it includes most conventions like these, it decides against including depictions of guitars that are not actually played. The document also discusses how following genre conventions can attract target audiences but challenging conventions also makes the media product interesting and new.
Evaluation Q1
This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.
Genre theory
Goodwin states that music videos use visuals to either illustrate, amplify, or contradict the lyrics of a song in order to strengthen the message being conveyed. The quote emphasizes that different music genres have their own styles and visual symbols associated with them, such as live performances for heavy rock music. The document discusses applying Goodwin's theories about relating visuals to lyrics and genre conventions to a music video being created for the J-pop song "Odds & Ends by Ryo," noting that animation is often used to depict fictional characters singing in that genre.
Audience Feedback - Draft One
The document provides feedback on a music video for the song "Shake It Out". Overall, viewers liked the contrast between greyscale and color used to differentiate the narrative from the performance. However, the "black box" symbol needs more screen time to better represent the protagonist's problems. While most recognized the intended hybrid format of narrative and performance, some felt there needed to be more lip syncing. Praise was given for consistently using greyscale and color in ancillary materials like magazines and albums, though the black box's significance was clearer in these than in the video. The feedback identified various connections to Goodwin's theory about visuals, music, lyrics, and meeting label demands. Changes will integrate the black box more and use more
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Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Kyle mcgurk a2 coursework
Kyle Mcgurk's music video aims to use conventions from the niche genre of acoustic songs performed by rock bands. It takes influence from the music video of "Good Riddance" by Green Day, replicating its simplistic imagery that emphasizes the performer. Kyle's video emulates Green Day's close-up shots of the singer and includes casual clothing and guitar holding to identify the star. It also uses Green Day's montage editing style. Kyle challenges conventions by switching slow motion between actors and actions like pouring a drink. Shots are taken from other music videos to develop conventions, like slow walking shots from "Wooden Heart."
What is music video
A music video is an art form that allows for creative opportunities according to media theorist P. Fraser. Music videos typically feature the artist to promote them through music channels and the internet. They usually have conventions that identify them as music videos and are visually memorable to encourage repeated viewing.
Theorist A. Goodwin stated that music videos are fundamentally a promotional tool for new artist releases. This led to increased popularity of MTV in the 1980s as a channel for music videos. Goodwin's theory outlined six main conventions of music videos including relating the visuals to lyrics, selling the artist through close-ups, and voyeurism of the artist's everyday life.
Question 1
The document discusses how a media product utilizes, develops, or challenges conventions of real media products in the genre of Indie Pop. It summarizes that the music video incorporates conventions like a performance narrative style showing the singer lip syncing, uses of flashbacks and filters, and rural outdoor locations. While it includes most conventions like these, it decides against including depictions of guitars that are not actually played. The document also discusses how following genre conventions can attract target audiences but challenging conventions also makes the media product interesting and new.
Evaluation Q1
This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.
Genre theory
Goodwin states that music videos use visuals to either illustrate, amplify, or contradict the lyrics of a song in order to strengthen the message being conveyed. The quote emphasizes that different music genres have their own styles and visual symbols associated with them, such as live performances for heavy rock music. The document discusses applying Goodwin's theories about relating visuals to lyrics and genre conventions to a music video being created for the J-pop song "Odds & Ends by Ryo," noting that animation is often used to depict fictional characters singing in that genre.
Audience Feedback - Draft One
The document provides feedback on a music video for the song "Shake It Out". Overall, viewers liked the contrast between greyscale and color used to differentiate the narrative from the performance. However, the "black box" symbol needs more screen time to better represent the protagonist's problems. While most recognized the intended hybrid format of narrative and performance, some felt there needed to be more lip syncing. Praise was given for consistently using greyscale and color in ancillary materials like magazines and albums, though the black box's significance was clearer in these than in the video. The feedback identified various connections to Goodwin's theory about visuals, music, lyrics, and meeting label demands. Changes will integrate the black box more and use more
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Blog 6 pop video
There are three main ways that music videos relate the visuals to the song: illustrating the meaning of lyrics and genre, constantly manipulating meanings and effects, or completely ignoring the meaning of the song. Music videos are meant to promote repeat viewing while balancing narrative elements and live performance. Effective music videos make artistic statements through techniques like editing, repetition, symbolism, or unique visual concepts to catch audience attention and boost sales. The process of making a music video generally involves a record label commissioner sending a track to several directors who submit treatment ideas before one is selected to produce the final video.
Andrew goodwin- audience theory
Andrew Goodwin identifies 5 key aspects of music videos that audiences should look for: 1) Thought beats which correlate the music's beat and rhythm with filming techniques, 2) The star image which promotes the artist and enables a clear narrative, 3) The relationship between visuals and the song which can illustrate, amplify, or disjuncture from the lyrics, 4) Narrative and performance where the audience interprets part of the storyline, and 5) Technical aspects like camerawork, editing, and effects which hold the video together.
Goodwin's Theory
Goodwin's theory outlines 5 aspects of effective music videos:
1. Thought beats explore how the audience interprets the lyrics and is addressed in the video.
2. Narratives should be understandable to engage viewers in rewatching. Performances must seem realistic and professional.
3. Star imagery involves including someone the audience can admire or relate to in order to remain interested.
4. Visuals can illustrate, amplify, or disjuncture from the song's meaning and lyrics.
5. Technical aspects like camera work, sounds, and editing are used to set the video's mood and engage audiences.
Evaluationmusicvideoquestion1 spf
The media product uses and develops conventions of the indie/rock music genre. It presents the band performing and with their instruments throughout the music video, similar to other bands. It challenges conventions by using a studio setting rather than filming in front of an audience. Close-ups of the band members develop individual star personas while emphasizing the front man to create a central star to identify with. Shots and fading are used to represent the mood of the music. The album cover features the whole band and uses shots from the video to interlink the products and brand identity. Recurring logos and labeling the record label are used to achieve instant recognition typical of the genre.
Andrew goodwin
Andrew Goodwin identified several key features of music videos in his 1992 book "Dancing in the Distraction Factory". These included relationships between lyrics/music and visuals that can illustrate, amplify, or contradict; genres like performances or narratives; close-ups of artists required by record companies for branding; the development of star iconography; the concept of voyeurism showing things normally unseen; and the use of intertextuality through references to other media.
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Genre conventions
This document discusses genre conventions in music videos. It explains that music videos are a promotional tool that help artists establish their image and brand to differentiate themselves and appeal to loyal fans. The document also discusses several elements that define genres in music videos, including mise-en-scene, themes, camerawork, editing styles, and performance. It notes that camerawork and editing are often fast-paced and can be used to emphasize certain aspects. Music videos can take the form of performances, narratives, or concept-driven approaches to engage audiences and increase viewership.
How effective is the combination of your main
The document discusses how a band created synergy across a music video, magazine advert, and album packaging for their new single. Key elements like the band's logo, name, and song title were kept consistent in a graffiti font style to reinforce the band's UK hip hop genre. Colors like red, black, and white were also kept the same. Images and styles from the music video were translated to the magazine advert to create a cohesive link between the media texts and appeal to fans of the genre. The goal was to make the materials easily recognizable and help promote and sell the new album release.
Purpose of a music video
Music videos serve several purposes: promotion of the song and artist to increase sales and reputation; extension of income through merchandising opportunities from popular videos; conveying personal messages from bands on important issues; and advertisement through product placement deals or synergistic promotion between record labels and their parent companies' other products. Effective videos can rocket previously obscure artists like Luis Fonsi into superstardom through viral promotion on platforms like YouTube.
Media gw res
Andrew Goodwin identified several key features of music videos:
1) The visuals can illustrate, amplify, or contradict the song's lyrics.
2) The visuals can also illustrate, amplify, or contradict the music itself.
3) Relationships are built between the visuals, song, and artist.
4) Intertextual references to other music videos or media provide fans additional enjoyment.
Andrew Goodwin's theory
Goodwin's theory suggests that effective music videos contain five key elements: thought-through beat, relationship between song and visuals, narrative performance of the song, technical aspects, and star image. The beat allows the artist's lyrics and message to come to life. The visuals can illustrate, contrast with, or amplify the song's meaning. Including the artist helps build their public persona and attract audiences. Technical elements like lighting, editing, and set design provide continuity for viewers.
Q1 evaluation
The student created a music video that challenged conventions of the rock genre in several ways. They incorporated creative camera shots and lighting techniques seen in other music videos to make their video stand out. They also added a storyline and used lip syncing to match the lyrics, drawing from common music video editing conventions. While basing the overall design of their video on conventions like album packaging, they aimed to make it more unique by including elements like a character playing a double role and using flashbacks creatively.
Andrew goodwin's theory
According to Andrew Goodwin's music video theory, there are five key components of an effective music video: 1) connecting the visuals to the feelings and story conveyed by the music, 2) relating the visuals directly to the song's lyrics or genre, 3) using a narrative and the artist's performance to engage viewers, 4) employing technical elements like editing, lighting and effects to polish the finished product, and 5) establishing the artist's star image through elements like costume, choreography and appearance.
Music Video Evaluationfinished
The student created a music video for a rock song. They studied music video director Jonathan Glazer for narrative and scene techniques. In the video, the student used red and black colors and clothing to represent the rock genre. Shots were cut to the beat of the song and close ups of the musician were included. The lyrics were connected to the visuals by showing an argument between a couple. The student also created promotional materials, including a DVD cover and magazine ad, using Photoshop and Gimp. They received feedback from the artist and audiences on their work.
What is the purpose of a music video
The purpose of a music video is to promote an artist's music. Music videos allow artists to visually portray their song and connect with audiences on a deeper level by expressing emotions and telling stories. They also help market the artist's image and brand while providing additional outlets like music channels, DVDs, and websites to expose more people to the artist's music and generate more income.
Codes and conventions
A music video is a short film that accompanies a song and is primarily made as a marketing device. Music videos can be performance-based, featuring the artist singing throughout, or narrative-based, telling a story. Effective music videos utilize various cinematography techniques like close-ups, pans, and tracking shots. They are also edited precisely to match the music and may include jump cuts between different locations. Mise-en-scene elements like costumes, makeup, and locations are important for engaging audiences and relating to the theme of the song.
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
Evaulation one
The media product conformed to Andrew Goodwin's theory of closeups establishing artist familiarity and star iconography. It also drew from conventions of 1970s music videos featuring expressive singing and powerful voices. However, it challenged 1970s conventions by incorporating modern elements like camera shots, closeups of lips, and iPhone usage. While some shots drew from 1970s precedents, others featured more sexualized content unsuitable for the disco genre. Overall the product balanced conforming to theoretical conventions and challenging norms of original media forms.
Andrew Goodwin Music Theory
- Music videos are essentially advertisements that ignore common narrative structures and allow viewers to create their own meanings from songs.
- Goodwin believed music videos work best when the artist performs or acts out a role in the video to make the song seem more realistic and increase authenticity, helping audiences connect with the song.
- There are three main ways videos promote songs: by illustrating lyrics, amplifying images through repetition, or creating disjuncture by ignoring the song's meaning.
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Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Blog 6 pop video
There are three main ways that music videos relate the visuals to the song: illustrating the meaning of lyrics and genre, constantly manipulating meanings and effects, or completely ignoring the meaning of the song. Music videos are meant to promote repeat viewing while balancing narrative elements and live performance. Effective music videos make artistic statements through techniques like editing, repetition, symbolism, or unique visual concepts to catch audience attention and boost sales. The process of making a music video generally involves a record label commissioner sending a track to several directors who submit treatment ideas before one is selected to produce the final video.
Andrew goodwin- audience theory
Andrew Goodwin identifies 5 key aspects of music videos that audiences should look for: 1) Thought beats which correlate the music's beat and rhythm with filming techniques, 2) The star image which promotes the artist and enables a clear narrative, 3) The relationship between visuals and the song which can illustrate, amplify, or disjuncture from the lyrics, 4) Narrative and performance where the audience interprets part of the storyline, and 5) Technical aspects like camerawork, editing, and effects which hold the video together.
Goodwin's Theory
Goodwin's theory outlines 5 aspects of effective music videos:
1. Thought beats explore how the audience interprets the lyrics and is addressed in the video.
2. Narratives should be understandable to engage viewers in rewatching. Performances must seem realistic and professional.
3. Star imagery involves including someone the audience can admire or relate to in order to remain interested.
4. Visuals can illustrate, amplify, or disjuncture from the song's meaning and lyrics.
5. Technical aspects like camera work, sounds, and editing are used to set the video's mood and engage audiences.
Evaluationmusicvideoquestion1 spf
The media product uses and develops conventions of the indie/rock music genre. It presents the band performing and with their instruments throughout the music video, similar to other bands. It challenges conventions by using a studio setting rather than filming in front of an audience. Close-ups of the band members develop individual star personas while emphasizing the front man to create a central star to identify with. Shots and fading are used to represent the mood of the music. The album cover features the whole band and uses shots from the video to interlink the products and brand identity. Recurring logos and labeling the record label are used to achieve instant recognition typical of the genre.
Andrew goodwin
Andrew Goodwin identified several key features of music videos in his 1992 book "Dancing in the Distraction Factory". These included relationships between lyrics/music and visuals that can illustrate, amplify, or contradict; genres like performances or narratives; close-ups of artists required by record companies for branding; the development of star iconography; the concept of voyeurism showing things normally unseen; and the use of intertextuality through references to other media.
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Genre conventions
This document discusses genre conventions in music videos. It explains that music videos are a promotional tool that help artists establish their image and brand to differentiate themselves and appeal to loyal fans. The document also discusses several elements that define genres in music videos, including mise-en-scene, themes, camerawork, editing styles, and performance. It notes that camerawork and editing are often fast-paced and can be used to emphasize certain aspects. Music videos can take the form of performances, narratives, or concept-driven approaches to engage audiences and increase viewership.
How effective is the combination of your main
The document discusses how a band created synergy across a music video, magazine advert, and album packaging for their new single. Key elements like the band's logo, name, and song title were kept consistent in a graffiti font style to reinforce the band's UK hip hop genre. Colors like red, black, and white were also kept the same. Images and styles from the music video were translated to the magazine advert to create a cohesive link between the media texts and appeal to fans of the genre. The goal was to make the materials easily recognizable and help promote and sell the new album release.
Purpose of a music video
Music videos serve several purposes: promotion of the song and artist to increase sales and reputation; extension of income through merchandising opportunities from popular videos; conveying personal messages from bands on important issues; and advertisement through product placement deals or synergistic promotion between record labels and their parent companies' other products. Effective videos can rocket previously obscure artists like Luis Fonsi into superstardom through viral promotion on platforms like YouTube.
Media gw res
Andrew Goodwin identified several key features of music videos:
1) The visuals can illustrate, amplify, or contradict the song's lyrics.
2) The visuals can also illustrate, amplify, or contradict the music itself.
3) Relationships are built between the visuals, song, and artist.
4) Intertextual references to other music videos or media provide fans additional enjoyment.
Andrew Goodwin's theory
Goodwin's theory suggests that effective music videos contain five key elements: thought-through beat, relationship between song and visuals, narrative performance of the song, technical aspects, and star image. The beat allows the artist's lyrics and message to come to life. The visuals can illustrate, contrast with, or amplify the song's meaning. Including the artist helps build their public persona and attract audiences. Technical elements like lighting, editing, and set design provide continuity for viewers.
Q1 evaluation
The student created a music video that challenged conventions of the rock genre in several ways. They incorporated creative camera shots and lighting techniques seen in other music videos to make their video stand out. They also added a storyline and used lip syncing to match the lyrics, drawing from common music video editing conventions. While basing the overall design of their video on conventions like album packaging, they aimed to make it more unique by including elements like a character playing a double role and using flashbacks creatively.
Andrew goodwin's theory
According to Andrew Goodwin's music video theory, there are five key components of an effective music video: 1) connecting the visuals to the feelings and story conveyed by the music, 2) relating the visuals directly to the song's lyrics or genre, 3) using a narrative and the artist's performance to engage viewers, 4) employing technical elements like editing, lighting and effects to polish the finished product, and 5) establishing the artist's star image through elements like costume, choreography and appearance.
Music Video Evaluationfinished
The student created a music video for a rock song. They studied music video director Jonathan Glazer for narrative and scene techniques. In the video, the student used red and black colors and clothing to represent the rock genre. Shots were cut to the beat of the song and close ups of the musician were included. The lyrics were connected to the visuals by showing an argument between a couple. The student also created promotional materials, including a DVD cover and magazine ad, using Photoshop and Gimp. They received feedback from the artist and audiences on their work.
What is the purpose of a music video
The purpose of a music video is to promote an artist's music. Music videos allow artists to visually portray their song and connect with audiences on a deeper level by expressing emotions and telling stories. They also help market the artist's image and brand while providing additional outlets like music channels, DVDs, and websites to expose more people to the artist's music and generate more income.
Codes and conventions
A music video is a short film that accompanies a song and is primarily made as a marketing device. Music videos can be performance-based, featuring the artist singing throughout, or narrative-based, telling a story. Effective music videos utilize various cinematography techniques like close-ups, pans, and tracking shots. They are also edited precisely to match the music and may include jump cuts between different locations. Mise-en-scene elements like costumes, makeup, and locations are important for engaging audiences and relating to the theme of the song.
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
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Similar to David bowie's fashion
Evaulation one
The media product conformed to Andrew Goodwin's theory of closeups establishing artist familiarity and star iconography. It also drew from conventions of 1970s music videos featuring expressive singing and powerful voices. However, it challenged 1970s conventions by incorporating modern elements like camera shots, closeups of lips, and iPhone usage. While some shots drew from 1970s precedents, others featured more sexualized content unsuitable for the disco genre. Overall the product balanced conforming to theoretical conventions and challenging norms of original media forms.
Andrew Goodwin Music Theory
- Music videos are essentially advertisements that ignore common narrative structures and allow viewers to create their own meanings from songs.
- Goodwin believed music videos work best when the artist performs or acts out a role in the video to make the song seem more realistic and increase authenticity, helping audiences connect with the song.
- There are three main ways videos promote songs: by illustrating lyrics, amplifying images through repetition, or creating disjuncture by ignoring the song's meaning.
Andrew Goodwin Music Theory
- Music videos are essentially advertisements that ignore common narrative structures and allow viewers to create their own meanings from songs.
- Goodwin believed music videos work best when artists perform or act out roles in the videos to make the story seem more realistic and increase authenticity, helping audiences connect with the song.
- There are three main ways videos promote songs: illustrating lyrics, repeatedly amplifying meanings, or creating disjuncture by ignoring the song's meaning.
In what ways does your Media Product use, develop or challenge forms and conv...
This document summarizes how the creator's media products use, develop, and challenge conventions of real media. Their music video, website, and digi-pack incorporate elements from music video theories by Andrew Goodwin and Laura Mulvey. For the music video, conventions like lyrics relating to visuals, editing to the beat, and close-ups of the artist were used. However, the creator aimed to challenge conventions like excessive female objectification. Their website and digi-pack incorporate color schemes, layouts, and images consistent with the electronic genre but include some unconventional elements as well.
Dwayne turner 5182
The document discusses the planning and production of a music video for a class assignment. It describes researching music video conventions, genres, and theories to understand how to appeal to a target audience. Elements like cinematography, lighting, editing, mise-en-scene, and song choice were considered. The resulting music video took a narrative/performance approach using elements common to house music videos while also adding new elements to stand out. It followed conventions to look professional while challenging some theories to attract more viewers.
Andrew Goodwin’s theory
Andrew Goodwin identified 5 key aspects of music videos: 1) Through a beat, where visuals are edited to the music's tempo and lyrics, 2) The relationship between visuals and the song's meaning, 3) A narrative and artist performance to engage viewers, 4) Technical elements like camera work and editing that create atmosphere, and 5) The star image to promote the artist visually. Goodwin believed these elements were important for a music video's success.
7.4
Andrew Goodwin's theory states that music videos should avoid common narratives and focus on performance to engage audiences. The "No Promises" video supports this by lacking a narrative, engaging audiences through lyrics instead of visuals. However, the visuals contradict the lyrics by having little meaning. While avoiding narratives, the video fails to illustrate the song's lyrics as Goodwin's theory also advises.
Goodwin’s theory applied to Kid Cudi
This document discusses Goodwin's theory on the relationship between lyrics and visuals in music videos. It suggests that lyrics will constantly reference visuals on screen and visuals will reinforce the lyrics. It uses the music video for Kid Cudi's "Pursuit of Happiness" as an example. Genre characteristics like jewelry and narrative concepts are also typically depicted. Notions of gaze and how artists are portrayed are addressed. Record label demands may influence inclusion of promotions. Narrative and conceptual elements are important components of Goodwin's theory.
MEDIA EVALUATION QUESTION ONE
The music video created by the student conforms to some conventions of real music videos identified by Andrew Goodwin in his work. Specifically, it matches the lyrics to corresponding visuals, such as showing a couple on a boat when the lyrics mention the sea. The calm atmosphere of the video also reflects the relaxed tone of the music. Additionally, close-ups of the artist are included to help identify and promote them, as record labels typically demand. However, the video does not emphasize genre characteristics or voyeuristic treatment of the female body, as those would not fit the theme. It also includes an intertextual film reference, merging footage to match the lyrics.
Dwayne turner 5182
The document discusses various elements that were considered when creating a music video for a class project. It covers researching music video conventions, genres, and theories to understand how to appeal to a target audience. Micro-elements of mise-en-scene, cinematography, editing, song choice, and others were planned and implemented following the conventions of typical house music videos. The goal was to both attract new fans for an debut artist while challenging some theories by not over-sexualizing content.
Andrew Goodwin
The document discusses Andrew Goodwin's theory of music videos and how it will influence the creation of a new music video. Goodwin's theory states that music videos typically include close-ups of the main artist, voyeurism especially of female artists, intertextual references to other videos or media, and a relationship between the lyrics and visuals. The creator of the new music video plans to support Goodwin's theory by including many close-ups of the artist and linking the lyrics and visuals. They aim to create an indie-pop music video that follows typical conventions of the genre.
Media evaluation question 1
Goodwin theorizes that there are 6 common characteristics found in most music videos: 1) a relationship between lyrics and visuals, 2) a relationship between music and visuals, 3) demonstration of genre characteristics, 4) close-ups of the artist per record label demands, 5) voyeuristic treatment of women, and 6) intertextual references. The document discusses how the author's indie rock music video both adheres to and challenges some of Goodwin's theories through its narrative style, shot lengths, and lack of performance scenes.
Q1)In what ways does your media product use, develop or challenge forms and c...
The document discusses conventions used in music videos and how the creator's music video both follows and challenges conventions. It summarizes the research conducted on music video conventions, particularly for dance/club genre videos. It then analyzes elements of the creator's video such as cinematography, editing, lighting, settings, iconography, and more, explaining how they both conform to typical music video conventions as well as experiment in some ways. The goal was to create a video that would appeal to target audiences while also generating hype through unconventional elements.
I will be showing you the way in
This document discusses conventions used in music videos that increase repeatability from the audience's perspective. It discusses four key conventions:
1. Sexualizing women to appeal to male viewers while potentially offending female viewers. This represents the song lyrics visually.
2. Showing artists actually playing instruments to appear authentic and gain audience dedication to the music.
3. Matching visuals in the video to lyrics in the song to make the video and song easier to understand and more enjoyable to watch again.
4. Balancing focus between performance and narrative to maintain audience interest without losing the storyline or performers. This provides a good mix for audiences to enjoy and rewatch.
The document argues these conventions
I will be showing you the way in
This document discusses conventions used in music videos that increase repeatability from the audience's perspective. It discusses four key conventions:
1. Sexualizing women to appeal to male viewers while potentially offending female viewers. This represents the song lyrics visually.
2. Showing artists actually playing instruments to appear authentic and gain audience dedication to the music.
3. Matching visuals in the video to lyrics in the song to make the video and song easier to understand and follow.
4. Balancing focus between performance and narrative to maintain audience interest without losing the storyline or performers. This provides a good dosage of both elements.
The document argues that employing these conventions can increase how appealing and enjoyable
Andrew goodwin’s rules task 1
Andrew Goodwin outlines several rules for creating effective music videos, including demonstrating genre characteristics, establishing relationships between the lyrics, music, and visuals, developing a consistent visual style for the artist, and potentially incorporating notions of looking or voyeurism. Some of his recommended techniques are using narratives to link lyrics and visuals, matching the tempo of the music to the pace of images, and creating intertextual references to other media to promote the artist.
Goodwin Theory
- Andrew Goodwin published the book "Dancing in the Distraction Factory" in 1992 where he made notable observations about music videos.
- Goodwin said that music videos represent the structure, tempo, and genre characteristics of songs visually through techniques like editing, camerawork, and iconography.
- He also noted that music videos serve two main purposes - to tell a story and advertise the song/artist. They aim to be repeatably entertaining without losing audience interest.
Andrew goodwin’s theory
Andrew Goodwin identified 5 key aspects of music videos: 1) thought beats, 2) narrative and performance, 3) star image, 4) relation of visuals to song, and 5) technical aspects. He believed these features help videos be more than advertisements by allowing different viewer interpretations and achieving greater purpose. Goodwin saw thought beats as "seeing the sound" and categorized it into structure, voice, and storytelling. He also recognized the importance of narrative, performance, star image, relating visuals to lyrics, technical elements, and codes like relationships between lyrics and visuals.
Andrew goodwin theory
1) Andrew Goodwin's theory of music videos identifies six key elements: a relationship between lyrics and visuals that illustrate, amplify, or contradict the lyrics; "thought beats" that edit visuals to the music; genre-related styles and icons that establish an artist's brand; multiple close-ups of the main artist to promote their image; voyeurism of female artists; and intertextual references to other media. The document discusses how the student's music video conforms to some elements but not others, focusing on portraying the protagonist's emotions, editing shots to the music, using Polaroid effects as a unique visual style, and including close-ups to promote the new artist.
A2 Media Question 1-In what ways does your media product use, develop or chal...
The document discusses how a media product (a music video) was influenced by conventions from real music videos. It researched many music videos to get ideas for camera angles, scenes, costumes, and lighting. Specific videos influenced the raised platform from "Oceans", postcards/boards from "All About the Money", and close-ups of instruments from "I Feel So". The video aimed to balance lighting between happy and sad lyrics. Costumes and large room/black background settings matched genres like rock. Theories by Andrew Goodwin about relationships between songs/videos and genre characteristics were also applied.
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In what ways does your Media Product use, develop or challenge forms and conv...
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David bowie's fashion
- 2. The music video for David Bowie's 'Fashion' has a similar aesthetic to the one that i would like to create in my music video. None of the characters particularly conform to traditional stereotypes of costume or performance and there are many features within this music video that i intend to emulate. In addition to this, there are many features that fit into Andrew Goodwin's music video theory that i will highlight. There is a performance aspect within the video where you see Bowie and his band performing in a crowded venue. I intend to have performance within my video in order to engage my audience and fit the brief as it is very gratifying for fans to see the artist performing as that is why they like them.
- 3. There is a relationship between lyrics and visuals (Andrew Goodwin) within the
- 4. Bowie also uses a range of people and mise-en-scenes within the video and it has quite an eclectic aesthetic. This gives it a welcoming and accepting vibe and includes many minorities, almost telling the audience that they would be included too. A use of many different mise-en-scenes again encourages audiences to engage as it implies that the message can spread everywhere and be interpreted by everyone.
- 5. p shots of the artist. The wide range of camera shots is another thing i int
- 6. blurring the lines between female and male aesthetics and this is
- 7. The final aesthetic that i intend to copy is the use of non-traditional clothing and colour scheme. Bowie was a big front-runner in blurring the lines between female and male aesthetics and this is reflected through his metrosexual style seen in the video. Also the clothes of the other actors are very bright and androgynous.