A music video is a short film that accompanies a song and is primarily made as a marketing device. Music videos can be performance-based, featuring the artist singing throughout, or narrative-based, telling a story. Effective music videos utilize various cinematography techniques like close-ups, pans, and tracking shots. They are also edited precisely to match the music and may include jump cuts between different locations. Mise-en-scene elements like costumes, makeup, and locations are important for engaging audiences and relating to the theme of the song.