The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

2. Before creating and producing my video I researched
into the various conventions of other media products
that were relative to the genre that I was aiming for;
pop/rock. This allowed me to gain ideas for what is
desirable in order to attract my target audience. This
meant watching products of similar genre and
researching into designs of what makes a successful
and suitable digipak. Incorporating these ideas allows
the target audience to familiarise with the product
and instantly recognise its style.

3. Through my research I found that there are common themes
and styles within certain genres of music videos, specifically pop
and rock. Pop videos tend to focus on some kind or convention
of narrative that links with the lyrics of the song; an example is
‘Taylor Swifts’ “You Belong with Me”. Taylor Swift is seen as the
key character based on a typical ‘Hollywood’ love story of ‘Boy
meets Girl’. Rock videos on the other hand tend to incorporate
aspects of performance such as ‘David Crowder Band’s’ “How
He Loves”. The performance aspect comes from the setup of
being in a band performing as though in front of a live audience
at a concert. The setting however is based in house and
therefore creates a different perspective of performance
conventions.

4. Therefore my goal was to incorporate both forms of
narrative and performance aspects to create my pop/rock
product. The performance aspect of my video can be
identified through the setup of a band on stage. The band
isn’t actually performing in front of a large audience but
instead creates the feel of a live concert. The narrative
however is based on a single character, the lead singer of
the band who is a reflection of the lyrics. He is found
walking around the graveyard of a church creating various
hidden connotations in relation to the lyrics.

5. Lighting was an important aspect of my video, particularly
for the performance of the band. The backlight is red and
therefore used to create the background. Red is again key
to creating the hidden meanings and connotations that link
to my product. Other lighting features help to focus on the
band members. Each member has a key light focused
directly on them highlighting them throughout the video. I
want my audience to question why various conventions
are used and therefore keeping the audience engaged
throughout.