The document discusses paradoxes related to data and analytics. It presents five paradoxes: 1) simplicity and patterns, 2) self-perception as a data scientist versus data cleaner, 3) distributed value of data being worth millions while also being sent to the cloud, 4) the size of data fitting in a lake despite living in big data, and 5) the role of machines versus humans with a focus on reports. It also shows closing the data circle between IT and business with predictive tools, applications, and a data science studio using various data sources.