This was presented in 2013 in a Social Media #Training for #Entrepreneurs and #Business Start ups. It's an introduction to using #Instagram as a #Marketing tool. I hope you find it useful.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
Social Fundraising - The Latest Tips, Tools and Tactics in Crowdfunding and ...Brady Josephson
Social fundraising - encompassing crowdfunding and peer-to-peer fundraising - is a 'new' strategy that is constantly changing. In this presentation, we look at some basics, good 'ol fundraising and some tips, tricks and tools you can use for your own campaigns.
Give by Cell: 5 Tips & Tricks for Higher Donations at Your Next EventHoward Leung
Our guests, Sophia Buxton from Bank Street College of Education and Shana Creeger from Shalom Austin, discuss ways to increase donations and donor engagement and learn about the latest strategies in mobile fundraising.
Winning Listings and Converting Buyers with Facebook Part 5HSA Home Warranty
Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.
This document summarizes a presentation on cultivating communities on social media. It discusses keys to a happy community like creating value, being social, and listening. It identifies different types of community members from super fans to lurkers to amplifiers. It provides tips for each type to engage them more like praising lurkers, using viral images for shutterbugs, and asking amplifiers to share content. Metrics for measuring engagement are discussed along with examples of promoted posts and how a small investment can have high returns. The presentation emphasizes celebrating successes and adjusting strategies based on each unique community.
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketingMediabistro
Jeff Ferguson discusses different types of promoted posts on Facebook, including sponsored stories, page post ads, and promoted posts or boosts. He emphasizes that promoted posts or boosts can significantly increase the reach of organic posts by extending them to more friends and fans through a flat advertising rate. However, he cautions that engagement metrics alone do not equal return on investment, and promoted posts should only be used when increased engagement directly leads to key performance indicators like sales or conversions. In closing, Ferguson says boosting can be effective when used to reach a higher level but only if it drives the true goals of the marketing.
During the summer 2015 MHCA conference in San Diego, California Valley Behavioral Health CEO Gary Larcenaire and Healthcare Social Media Strategist Bobbie Rathjens discussed how they raised thousands of dollars for non-verbal children affected by autism so they could each have iPad technology to communicate.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
Social Fundraising - The Latest Tips, Tools and Tactics in Crowdfunding and ...Brady Josephson
Social fundraising - encompassing crowdfunding and peer-to-peer fundraising - is a 'new' strategy that is constantly changing. In this presentation, we look at some basics, good 'ol fundraising and some tips, tricks and tools you can use for your own campaigns.
Give by Cell: 5 Tips & Tricks for Higher Donations at Your Next EventHoward Leung
Our guests, Sophia Buxton from Bank Street College of Education and Shana Creeger from Shalom Austin, discuss ways to increase donations and donor engagement and learn about the latest strategies in mobile fundraising.
Winning Listings and Converting Buyers with Facebook Part 5HSA Home Warranty
Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.
This document summarizes a presentation on cultivating communities on social media. It discusses keys to a happy community like creating value, being social, and listening. It identifies different types of community members from super fans to lurkers to amplifiers. It provides tips for each type to engage them more like praising lurkers, using viral images for shutterbugs, and asking amplifiers to share content. Metrics for measuring engagement are discussed along with examples of promoted posts and how a small investment can have high returns. The presentation emphasizes celebrating successes and adjusting strategies based on each unique community.
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketingMediabistro
Jeff Ferguson discusses different types of promoted posts on Facebook, including sponsored stories, page post ads, and promoted posts or boosts. He emphasizes that promoted posts or boosts can significantly increase the reach of organic posts by extending them to more friends and fans through a flat advertising rate. However, he cautions that engagement metrics alone do not equal return on investment, and promoted posts should only be used when increased engagement directly leads to key performance indicators like sales or conversions. In closing, Ferguson says boosting can be effective when used to reach a higher level but only if it drives the true goals of the marketing.
During the summer 2015 MHCA conference in San Diego, California Valley Behavioral Health CEO Gary Larcenaire and Healthcare Social Media Strategist Bobbie Rathjens discussed how they raised thousands of dollars for non-verbal children affected by autism so they could each have iPad technology to communicate.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
This document summarizes key points from a sports PR lecture at the University of Cincinnati on October 18, 2016. It includes a statement from UC Athletics on the Big 12's decision not to expand, elements that should be included in an event or promotional plan such as objectives, target audiences, key messages and tactics, and notes on crisis planning including potential crises, actions, responses and spokespeople.
Some of the most passionate advocates for your brand are often your volunteers. In this session, Krisleigh Hoermann gave the tools to recruit your most passionate volunteers, and engage them in executing your mission online. Learn how the American Heart Association | American Stroke Association has given more responsibility to it’s social media ambassadors to move the mission forward and meet people where they are.
The document discusses the challenges of the modern digital environment, where individuals are bombarded with over 3,000 marketing messages per day and have very short attention spans. It emphasizes that visual content is processed much faster than text by the brain. It also provides tips for defining the target audience through research, setting goals for social media campaigns, and suggesting different types of social media content like photos, videos, and infographics.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
This document discusses personal branding strategies. It recommends finding your unique core message and differentiating yourself from competitors. Some tips include doing what you love, buying your name as a domain, being memorable and creative, and using various online platforms like blogs, Facebook, Twitter, and LinkedIn to engage communities and drive traffic. The goal is to become a subject matter expert, build trust, and position your brand as focused on helping clients. Proper personal branding can make you irreplaceable through being distinctly different.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
This document provides best practices for fundraising on Indiegogo Life. It discusses why people fundraise for personal causes and tips for sharing your personal story. It recommends setting a higher fundraising goal to raise more money. The document also provides strategies for promoting your fundraiser through email, social media, community groups, updates, engaging traditional media, and offline sharing. It emphasizes the importance of clearly communicating your fundraising purpose and impact.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Internet Week New York: Superfans PresentationJosh McHugh
Presentation by Attention Span CEO Josh McHugh on superfans - how to identify them, how to develop them, how to work with them, and how not to alienate them. Includes details on how Attention Span employs its audience development platform, Fanatical, to detect and harness superfan enthusiasm and build audiences.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
This document discusses social media strategies used by insurance companies. It provides examples of objectives, tactics, and key performance indicators for over 30 companies. The objectives discussed include increasing brand awareness, supporting agents and advisors, engaging customers and communities, and generating leads. Common tactics include content marketing, contests, gamification, social listening, and engaging influencers. Metrics mentioned include advocates recruited, engaged growth, employee and customer loyalty, and lead generation. The document advocates focusing on metrics that improve business goals rather than vanity metrics.
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
The document discusses using social media to promote in-store events. It outlines the benefits of social media for businesses and the importance of social customers. It then provides details on how to plan, integrate with social media, invite customers, interact during the event, analyze the results, and follow up after a social in-store event. An example is given of a wine and cheese event held by Gibson Sound & Vision that increased web traffic and social media reach. The key takeaway is that social media events can bring in new customers and create buzz for a business.
Fresh Business Thinking Social Media Event - Julie Hall fbtslides
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses why Facebook is an important marketing tool, with over 60% of small businesses using it. It then covers developing a Facebook strategy, getting likes, treating your page like a VIP room for customers, content strategies, using tabs, thoughts on ads, targeting ads, resources and workshops from the organization. The overall message is that Facebook can be a powerful way to engage customers and build a community around a brand if done strategically and consistently over time.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
This document summarizes key points from a sports PR lecture at the University of Cincinnati on October 18, 2016. It includes a statement from UC Athletics on the Big 12's decision not to expand, elements that should be included in an event or promotional plan such as objectives, target audiences, key messages and tactics, and notes on crisis planning including potential crises, actions, responses and spokespeople.
Some of the most passionate advocates for your brand are often your volunteers. In this session, Krisleigh Hoermann gave the tools to recruit your most passionate volunteers, and engage them in executing your mission online. Learn how the American Heart Association | American Stroke Association has given more responsibility to it’s social media ambassadors to move the mission forward and meet people where they are.
The document discusses the challenges of the modern digital environment, where individuals are bombarded with over 3,000 marketing messages per day and have very short attention spans. It emphasizes that visual content is processed much faster than text by the brain. It also provides tips for defining the target audience through research, setting goals for social media campaigns, and suggesting different types of social media content like photos, videos, and infographics.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
This document discusses personal branding strategies. It recommends finding your unique core message and differentiating yourself from competitors. Some tips include doing what you love, buying your name as a domain, being memorable and creative, and using various online platforms like blogs, Facebook, Twitter, and LinkedIn to engage communities and drive traffic. The goal is to become a subject matter expert, build trust, and position your brand as focused on helping clients. Proper personal branding can make you irreplaceable through being distinctly different.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
This document provides best practices for fundraising on Indiegogo Life. It discusses why people fundraise for personal causes and tips for sharing your personal story. It recommends setting a higher fundraising goal to raise more money. The document also provides strategies for promoting your fundraiser through email, social media, community groups, updates, engaging traditional media, and offline sharing. It emphasizes the importance of clearly communicating your fundraising purpose and impact.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Internet Week New York: Superfans PresentationJosh McHugh
Presentation by Attention Span CEO Josh McHugh on superfans - how to identify them, how to develop them, how to work with them, and how not to alienate them. Includes details on how Attention Span employs its audience development platform, Fanatical, to detect and harness superfan enthusiasm and build audiences.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
This document discusses social media strategies used by insurance companies. It provides examples of objectives, tactics, and key performance indicators for over 30 companies. The objectives discussed include increasing brand awareness, supporting agents and advisors, engaging customers and communities, and generating leads. Common tactics include content marketing, contests, gamification, social listening, and engaging influencers. Metrics mentioned include advocates recruited, engaged growth, employee and customer loyalty, and lead generation. The document advocates focusing on metrics that improve business goals rather than vanity metrics.
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
The document discusses using social media to promote in-store events. It outlines the benefits of social media for businesses and the importance of social customers. It then provides details on how to plan, integrate with social media, invite customers, interact during the event, analyze the results, and follow up after a social in-store event. An example is given of a wine and cheese event held by Gibson Sound & Vision that increased web traffic and social media reach. The key takeaway is that social media events can bring in new customers and create buzz for a business.
Fresh Business Thinking Social Media Event - Julie Hall fbtslides
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses why Facebook is an important marketing tool, with over 60% of small businesses using it. It then covers developing a Facebook strategy, getting likes, treating your page like a VIP room for customers, content strategies, using tabs, thoughts on ads, targeting ads, resources and workshops from the organization. The overall message is that Facebook can be a powerful way to engage customers and build a community around a brand if done strategically and consistently over time.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
Nykaa is India's largest beauty retailer. It aims to empower customers through high-quality product curation, engaging content, and convenience. Nykaa reaches customers through its website and app, which receive over 40 million monthly visits. It also uses social media, influencers on its Nykaa Network platform, and videos to engage different customer segments. Nykaa measures the impact of its content and marketing strategies through various metrics like views, engagements, and sales lift. It tailors its creatives and campaigns to resonate with target audiences.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Social media is an important tool for two-way communication between credit unions and their members. It allows credit unions to share expertise, create conversations, build relationships and become more human. Effective social media use includes researching members, listening to them, talking to them in their language, providing value and building trust. The goals are to complement traditional marketing, increase interest, sell products/services, build trust and become members' primary financial institution.
MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.
How to unleash brand advocates? Turning enthusiastic customers into a powerfu...Invisible Puppy
Making the invisible visible by turning enthusiastic customers into a powerful workforce using Social CRM. Difference between brand advocates, brand ambassadors and influencers. How to set your objectives, recruit, organic versus paid love, engaging loyal communities, using the feedback, measuring & amplifying user generated content, converting haters into lovers?
40 minutes presentation by Invisible Puppy at SocialMediaDay Ghent 24th April 2014 #SmdayBE
The document discusses the importance of using social media for real estate marketing. It provides statistics showing that most Americans and internet users engage with social media platforms like Facebook, YouTube, and Twitter. Real estate agents can benefit from a social media presence by reaching new clients, protecting their brand, and generating more sales and referrals. The document recommends creating profiles on Facebook, Twitter, LinkedIn and blogs in order to engage with customers, build conversations and grow one's professional network. It emphasizes using social media to build relationships with customers and earn their loyalty and trust.
Carrier Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/carriergetsocial
Visit the linked form to express interest & we'll respond with details: http://bit.ly/carriergetsocial
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
This document discusses how brands are formed based on the perceptions and emotions people associate with a product, service, or person. It emphasizes that brands are about building trust and relationships with customers, not just selling a product. A personal brand, like any brand, must be strategically developed by identifying one's values and strengths, communicating them consistently through various channels, and delivering on the brand promise in all interactions. Maintaining visibility online is also important for personal branding, as people now often search for individuals they want to do business with.
Celebrity endorsement and product branding are discussed in detail in the presentation above. The discussion comprises of several aspects regarding the theories behind endorsement, methodologies, causes and effects, choice of a celebrity and many more aspects being considered for the subject.
The document provides guidance on using social media for businesses, recommending establishing a brand personality on platforms like Facebook and Twitter, engaging target audiences and influencers, and using metrics like followers, comments, and website traffic to drive qualified leads and increase sales. It also stresses listening to customers and communities, determining specific social media goals, and integrating social media efforts with the overall business strategy.
IMG worldwide final presentation- ADV 420 Paige Sidner
IMG seeks to grow its social media presence by increasing engagement on platforms like Facebook, Twitter, and a new Instagram account. Currently, IMG does not have a strong social media presence or provide consistent updates. The document recommends increasing posts about events and clients, using popular hashtags and tags, sharing photos and videos, and creating conversations to connect followers and allow virtual attendance of exclusive events. This would help IMG better promote its brand and services while strengthening connections with clients and their followers across over 30 countries.
This document discusses the importance of personal branding and using social media to build your personal brand. It defines personal branding as managing the perceptions and emotions that others have about you based on their relationship and interactions with you. It emphasizes that personal branding involves identifying your values, developing a brand promise and attributes, and consistently communicating and delivering your personal brand through various social media channels. The goal is to get people to know, like, and trust you so that you are top of mind for opportunities that align with your goals.
The document provides information on how bloggers can work with brands through various partnership opportunities such as product reviews, sponsored posts, press junkets, and integrated marketing campaigns. It discusses best practices for bloggers including developing a strategy for working with brands, finding brand contacts, understanding the different departments within brands, how brands plan partnership programs, pitching brands effectively, and determining rates. The document also includes a sample sponsorship deck template for bloggers to use when proposing partnerships to brands.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
This document discusses social media optimization and engagement. It notes that people spend 30 minutes per day on social media via desktop and mobile. It recommends understanding your social media goals, analyzing your current assets and competitors, and creating a tailored strategy. The document suggests engaging users through organic content, user-generated content, and linking to consumer lifestyles. It recommends targeting key platforms like Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It outlines a three phase execution plan starting with page creation and ads, then organic growth and content, and finally contests and apps. Case studies show success in building large followings and directly impacting campaigns and business metrics through social media engagement.
Staff Development Presentation by Inspirit AcademyMohamad Bajouk
The document outlines a staff development program at Inspirit Academy that includes soft skills training, presentation skills, communication skills, marketing, and graphic design courses to help employees strengthen important job skills. The program focuses on areas like soft skills, leadership, public speaking, emotional intelligence, sales, and personal and corporate branding.
Entrepreneur To Be - Entrepreneur's Tool BoxMohamad Bajouk
This presentation simplifies the general stages an Entrepreneurs passes starting his business and shows open-source tools than can save a lot of time and money. It was presented during the Global Entrepreneurship Week of Lebanon 2013 at Inspirit Academy by Mohamad Bajouk and Samer Berjawi.
This presentation focuses on approaching Social Media from the perspective of Marketers. It was presented in a workshop during the Global Entrepreneurship Week of Lebanon 2014 by Mohamad Bajouk, the co-founder of Inspirit Academy.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. Image Marketing
• Generate and support brand
image
• Create buzz and awareness
• Rarely used to generate
revenue
3. • More than 55 million photos
are uploaded every day
• Over 16 billion photos shared
• 150 million monthly active
users
• 1.2 billion likes daily
• 1000 comments per second
5. 1,523,456 Instagram followers
58,425 Interactions72,002 Interactions
40% of people will respond
better to visual information than
plain text.
September 2013
A picture is worth a thousand words
6. Big brands bring in an average of 37 “interactions” per 1K followers with pictures, and an
average of 24 interactions per 1K followers from videos
7. Behind the Scenes Sneak Peek
Build a sense of rapport and
familiarity
Show your Team
9. Build your Brand Personality
Convey the “feeling” of your Brand
Connect with your niche market emotionally
10. Go Viral
Burst your Creativity
Encourage friends and employees to share posts
11. Promote Events
Draw support and interest before the event
Document with cool and fun photos after the event
Build interest in going or attending with you next time
12. Keep your Business Name Highlighted
Hold contests
Ask questions
Get them talking about you