From lead generation to content strategy and social ads, this presentation is focused on cost-effective digital marketing for small businesses.

1. May 18, 2021
11am-Noon
Digital Marketing
For Small Businesses

2. Digital Marketing for
Small Businesses

3. Search Analysis
Competitive Analysis
Auditing Existing Data
A good digital
marketing plan
starts with
Market
Research.
This should include:

4. Know your competition
Lead with UVP (Unique
Value Proposition)
Communicate with
customers early and
often
Instead...
Differentiation is
key, but don’t
reinvent the
wheel.

5. Establishing an analytics and
tracking Infrastructure is
essential to both you and your
customers’ journey.

6. A good website is a
critical tool for small
businesses. But exactly
how robust a website is
should be dictated by
GDD (Growth-Driven
Design).

7. Inbound Marketing is the
practice of “Magnetizing
your Audience” by providing
them with valuable and
relevant content.

8. Once you have traffic,
you need to know how
to track it.
Organic and Paid are
measured very
differently.
Traffic
Leads
Deals

9. Content Marketing
SEO
Knowledge
Content hubs
drive traffic,
and establish
reputational
thought
leadership.

10. Let’s get social...
...but choose
choose your
friends wisely.

11. Prospecting
Email
Automation Highly Relevant
Content
Outbound Marketing
is the new sales.

13. Data Studio
How to make sense
of all of this data?
Tag Manager
Analytics

14. CRM (Customer
Relationship
Management)
provides a basis
to convert
MQL --> SQL.
CRM
CRM
Automatically
log everything
Manage your
pipeline
See everything
about a contact
Chat with prospects
in real time

15. In the end, effective Digital Marketing
is an ongoing practice of data
experimentation. Have fun with it!

16. For more information, contact:
Andrew Schuster | Co-Founder & CEO
e. andrew@furtherinsights.com c. 443-986-4719
Thank you!