The document discusses maximizing revenue and retention from existing ecommerce customers by leveraging data insights, emphasizing the importance of targeting VIP customers. It introduces Futurelytics, a cloud-based platform designed for personalized, data-driven marketing, enabling businesses to enhance customer engagement and improve campaign performance. The document highlights the effectiveness of using predictive analytics and tailored marketing strategies to reengage customers and acquire new ones efficiently.

1. Get more from your
existing customers
Leveraging information
hidden in your eCommerce

2. 1. How to increase revenue?
2. How to find new customers?
3. How to prolong retention?

3. The answers are hidden within your data
But the more data you have, the more difficult it is to find real insights
Big data?
“Big data is like teenage sex:
everyone talks about it,
nobody really knows how to
do it, everyone thinks
everyone else is doing it, so
everyone claims they are
doing it...”

4. I know half of the money
I spend is wasted…
trouble is I don’t know
which half!
“

5. Your best customers and their retention are the key
Retention = f(customer happiness)
20 percent of your customers account for
80 percent of your revenue (= VIP customers)
High dropout rates
are major concern for online businesses
Acquiring a new customer costs 5 times more
than retaining an existing one

6. Each customer needs to be treated differently
Invest heavily into your VIPs to create the perfect customer experience
• Focus on your VIP customers
• Convert worthy one time
customers into loyals or VIPs
• Reengage your lost customers
with high potential to return
• Gather the feedback and
understand why they left
VIP
Loyal
One time
Lost
$$$$$$$
$$
$
# customers Revenue

7. Acquire the new paying customers in a smart way
Target the right audience, increase your response rates
Now after you identified your
best customers, you certainly
want to get more of them in
a cost efficient way
Simply target the audience
which is similar to them!

8. Create a compelling, personalized offers
Deliver the right message to the right customer in the right circumstances
Recommend the right product
via the right channel
Increase your conversion rates
Create the rule based offers on
future purchase
React promptly to customer’s behavior

9. Futurelytics gives you power to do all this in few
clicksRegister on www.futurelytics.com and try us for free
Descriptive analytics
lets you describe the past,
Predictive analytics
lets you predict the future.
With Futurelytics
you can change the future.

10. Without burning your time or money
A process that used to take months…in few minutes!
High ROI
Simple and Code free
Fully cloud-based
No risk – 4 weeks free trial
Futurelytics is an easy-to-use affordable retention automation platform for leveraging
customer behavior by personalized, data-driven marketing campaigns

11. Supported solutions
eCommerce and email marketing platforms we have built our connectors for.
This list grows constantly so let us know in case you don’t see your provider in it.

12. Our early adopters and what they say about us
The selection from our customer portfolio

13. These guys know what they’re doing. Thanks
to their targeted approach our open and
conversion rates increased over 100% which
led to 46% campaign revenue growth
Dalia Lasaite, CG trader
“

14. “Futurelytics helped us with our Facebook
acquisition campaigns, identifying VIP customers and
using them for a lookalike audience creation. The
results were impressive – we generated over four
times more campaign revenue and our ROI was
almost 50% higher
Martin Chamrad, Craneballs

15. “Futurelytic’s predictive model driven
recommendation engine was super-easy to
implement, and we found that the
recommendations are 85% more likely to
lead to sales
Chirag Nirmal, Bow & Drape

16. “Their behavioral segmentation gave us a
fresh look at our current clients with another
perspective in different consequences. It has been
helping us to identify clients who changed their
shopping approach towards our company, so we
could react to this change adequately
David Kroupa, Seznam

17. “Futurelytics provides a great tool
for predictive analytics. It’s especially
useful getting answers concerning
specific customer segments and the ROI
can be huge…
Raphael Halberthal, Maily

18. Contact us
We’ll be happy to hear from you!