Market Awareness acts as a non-biased third party firm to apply a known methodology, to a lost prospect or existing project, to uncover critical intelligence on your company\'s true strengths and weaknesses.
The document discusses how digital transformation is changing commercial banking through new integrated platforms that enhance banker skills and connect more closely with customers. These platforms leverage artificial intelligence and machine learning to deliver specific, actionable information. PrecisionLender is presented as a platform that was built for this purpose, helping relationship managers win better deals, create stronger customer relationships, and build a more valuable brand. It utilizes artificial intelligence through Andi to deliver pricing and profitability intelligence. The document argues this type of platform provides a growing competitive advantage through improved decision making and customized customer experiences at scale.
PrecisionLender is a platform that helps banks make better pricing and profitability decisions to unlock greater value from customers. It is used by over 7,000 relationship managers at 200+ banks. PrecisionLender acts as the "brain" of the bank by providing pricing suggestions and monitoring relationships to identify opportunities. Its goal is to help relationship managers have better conversations with customers, offer competitive deals, understand portfolio impacts, and ultimately grow the bank's business.
Leveraging Machine Learning to Delight CustomersTotango
Presented by Erez Barak, Partner Group Program Manager at Microsoft, at Customer Success Summit 2018.
Artificial Intelligence and Machine Learning have come to fruition but what does it really mean for your CS organization? What does AI and ML really mean and how they can be applied to increase efficiency and accelerate insights.
BA and Beyond 19 Andrej Guštin - Mirror mirror on the wall Who's the wisest o...BA and Beyond
Recently, machine learning algorithms surpass humans intelligence in many areas (go, chess, poker). Operational optimization (logistic, back-office) and customer behaviour predictions (marketing, sales) are some of the top priorities in companies to digitize their business.
But only a few can remember that it all started in Bletchley Park with the need to break the Enigma Code. Without business analysis techniques they probably wouldn’t have succeeded. BA approaches that were used back in the day are still valuable today.
We will present two real (banking sector) cases and their results to demonstrate analytical phases of designing, developing and using predictive analytics models that process customer data daily and recommend actions, based on predefined business rules and decision points in workflows. From Stakeholder Needs aligned with their Value we will show how to build smart predictive algorithms to determine the “next best action” and “preferred channel” in the Context of better CX.
Defined KPI’s measure VALUE daily and enable BA to monitor effectiveness and efficiency continuously, detect potential issues and take necessary corrective actions. In 5 months we increased the VALUE to 450% and needed 16 days to achieve ROI.
Key takeaways:
- Examples of different approaches we have taken to implement valuable predictive analytics solution, including what works and what doesn't
- How BAs can balance between external Customer eXperience view and internal stakeholders need to maximize the value of the project
- Large quantities of data exist, but the value is in analytics, not only the right algorithms that will work, but that they improve CX and add value.
- Approaches to ensure that algorithms and procedures used within project are "good enough"
Renin Technologies provides consulting, research, and technology services focused on measuring customer experience, satisfaction, happiness, and loyalty. Their goal is to help companies accelerate revenue growth from existing customers through building hyper-personalization AI solutions. Their services include measuring key customer happiness indicators, reporting on customer satisfaction through dashboards, building personalized segments through machine learning, and creating feedback loops between customer data and marketing campaigns.
Renin Research provides market research technologies and information products that generate new revenue streams for companies. They help build custom software platforms like CRM integrations, knowledge platforms from secondary research data, and social media listening tools. Their process involves ideating ideas, prototyping, and deploying minimum viable products. They have expertise across various market research areas and capabilities in data processing, analytics, competitive intelligence, primary and secondary research, and annotation for artificial intelligence.
Renin Research builds intelligent analytics platforms and info-products for healthcare and pharma companies. They use a consulting approach that involves ideating solutions, building prototypes, validating minimum viable products, and helping clients achieve their first win within 360 days. Their approach focuses on lean budgeting, with costs of $5k for ideation, $20k for prototyping, and $10k for go-to-market efforts. They provide case studies of platforms generating $3M and $5-6M in annual revenue by helping clients with tasks like CRM, market research, and integrating customer experience data. Renin Research identifies opportunities to build platforms in areas like drug marketing, patient analytics, prescriptive analytics, connected
The document discusses how digital transformation is changing commercial banking through new integrated platforms that enhance banker skills and connect more closely with customers. These platforms leverage artificial intelligence and machine learning to deliver specific, actionable information. PrecisionLender is presented as a platform that was built for this purpose, helping relationship managers win better deals, create stronger customer relationships, and build a more valuable brand. It utilizes artificial intelligence through Andi to deliver pricing and profitability intelligence. The document argues this type of platform provides a growing competitive advantage through improved decision making and customized customer experiences at scale.
PrecisionLender is a platform that helps banks make better pricing and profitability decisions to unlock greater value from customers. It is used by over 7,000 relationship managers at 200+ banks. PrecisionLender acts as the "brain" of the bank by providing pricing suggestions and monitoring relationships to identify opportunities. Its goal is to help relationship managers have better conversations with customers, offer competitive deals, understand portfolio impacts, and ultimately grow the bank's business.
Leveraging Machine Learning to Delight CustomersTotango
Presented by Erez Barak, Partner Group Program Manager at Microsoft, at Customer Success Summit 2018.
Artificial Intelligence and Machine Learning have come to fruition but what does it really mean for your CS organization? What does AI and ML really mean and how they can be applied to increase efficiency and accelerate insights.
BA and Beyond 19 Andrej Guštin - Mirror mirror on the wall Who's the wisest o...BA and Beyond
Recently, machine learning algorithms surpass humans intelligence in many areas (go, chess, poker). Operational optimization (logistic, back-office) and customer behaviour predictions (marketing, sales) are some of the top priorities in companies to digitize their business.
But only a few can remember that it all started in Bletchley Park with the need to break the Enigma Code. Without business analysis techniques they probably wouldn’t have succeeded. BA approaches that were used back in the day are still valuable today.
We will present two real (banking sector) cases and their results to demonstrate analytical phases of designing, developing and using predictive analytics models that process customer data daily and recommend actions, based on predefined business rules and decision points in workflows. From Stakeholder Needs aligned with their Value we will show how to build smart predictive algorithms to determine the “next best action” and “preferred channel” in the Context of better CX.
Defined KPI’s measure VALUE daily and enable BA to monitor effectiveness and efficiency continuously, detect potential issues and take necessary corrective actions. In 5 months we increased the VALUE to 450% and needed 16 days to achieve ROI.
Key takeaways:
- Examples of different approaches we have taken to implement valuable predictive analytics solution, including what works and what doesn't
- How BAs can balance between external Customer eXperience view and internal stakeholders need to maximize the value of the project
- Large quantities of data exist, but the value is in analytics, not only the right algorithms that will work, but that they improve CX and add value.
- Approaches to ensure that algorithms and procedures used within project are "good enough"
Renin Technologies provides consulting, research, and technology services focused on measuring customer experience, satisfaction, happiness, and loyalty. Their goal is to help companies accelerate revenue growth from existing customers through building hyper-personalization AI solutions. Their services include measuring key customer happiness indicators, reporting on customer satisfaction through dashboards, building personalized segments through machine learning, and creating feedback loops between customer data and marketing campaigns.
Renin Research provides market research technologies and information products that generate new revenue streams for companies. They help build custom software platforms like CRM integrations, knowledge platforms from secondary research data, and social media listening tools. Their process involves ideating ideas, prototyping, and deploying minimum viable products. They have expertise across various market research areas and capabilities in data processing, analytics, competitive intelligence, primary and secondary research, and annotation for artificial intelligence.
Renin Research builds intelligent analytics platforms and info-products for healthcare and pharma companies. They use a consulting approach that involves ideating solutions, building prototypes, validating minimum viable products, and helping clients achieve their first win within 360 days. Their approach focuses on lean budgeting, with costs of $5k for ideation, $20k for prototyping, and $10k for go-to-market efforts. They provide case studies of platforms generating $3M and $5-6M in annual revenue by helping clients with tasks like CRM, market research, and integrating customer experience data. Renin Research identifies opportunities to build platforms in areas like drug marketing, patient analytics, prescriptive analytics, connected
BA and Beyond 19 - Lynda Girvan - Keynote Agile analysisBA and Beyond
More and more organisations are adopting agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda Girvan will discuss what it means to be an Agile BA and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit.
In her talk, Lynda will discuss:
- What is an Agile BA?
- Lean, system and service thinking
- Shortening the loop from requirement to delivery
- How Agile BAs add value and contribute to development teams
Predictive analytics uses data from the past to predict outcomes in the future. It can be used to determine customer lifetime value, provide product recommendations, and forecast sales. The analysis is done by creating a customer data warehouse with purchase histories and then applying statistical techniques like regression analysis to identify patterns and create predictive scores and models. However, the assumptions made may become invalid over time if key variables are not included or as time passes. For Indian managers, predictive analytics can help optimize marketing campaigns and improve operations by forecasting inventory needs. To implement it successfully, companies need to gather the right data, use the appropriate statistical models, and pay attention to the assumptions made.
BA and Beyond 19 - Lynda Girvan - User story workshopBA and Beyond
This half day interactive workshop provides attendees with an understanding of User Stories within an agile context. During the workshop Lyn will explore the purpose of user stories, when and how to create them and how to manage them through to successful working solutions. You will leave this workshop with a good understanding of how to create, refine and manage user stories and use them effectively.
This document discusses how banks can benefit from digital disruption. It begins by outlining some of the seeds of disruption banks are facing, such as declining customer loyalty and branch visits. It then discusses some of the digital problems banks face related to customer relationships, journeys, segmentation, and innovation. The document proposes solutions for banks to address these problems by better understanding customer pain points, streamlining journeys, personalizing experiences, and innovating more quickly. It emphasizes using digital tools to measure these areas and provide faster insights to drive better customer outcomes. The presentation concludes with a Q&A section.
The document discusses how Oracle CRM On Demand can help businesses in uncertain economic times by enabling them to outsmart competitors. It provides analytics and insights that allow companies to best focus resources, increase win rates, and move through the sales cycle more quickly. CRM On Demand allows businesses to act on insights immediately through real-time dashboards and customized analyses. It also helps align teams with trusted mobile access to critical information.
Summary of Salesforce capabilities to improve customer service operations and processes resulting in improved customer satisfaction and significant cost reduction.
Wisdom fulfills a special need in the Wal-Mart supply chain. It heps vendors sell more to Wal-Mart by trurning Retaillink data into usabel and actionable management information.
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
8 LOS Features Credit Unions Need to Stay Competitive Doxim Inc.
1. Ongoing digitization is transforming the retail banking industry, and banks that do not respond to this disruption could lose 35% of their market share by 2020.
2. While consumers still want personalized assistance, research shows a disconnect between what consumers expect and the experience banks provide.
3. To stay competitive, banks need to modernize legacy systems, improve access and usability, and balance security with customer service through initiatives like transforming legacy systems, focusing on usability and data analytics, and creating adaptive routing.
Тарас Захарків "Capture Value as Business Analyst on Pre-Sales phase"Dakiry
The document discusses the role of a business analyst in the pre-sales phase. It emphasizes beginning with the end in mind by understanding client and stakeholder expectations, focusing on long-term success, and minding stakeholders. The business analyst's pre-sale goals are to create deliverables like a product problem statement, business processes, use case diagrams, and a product work breakdown structure to help define solutions and capture value for clients and the business analysis team.
Predikat is a SaaS solution that uses machine learning to predict customer churn for other SaaS companies. It categorizes customers by churn risk level, identifies churn signals and timing, and provides actions companies can take to reduce churn, such as tweaking product features or optimizing customer support. Predikat integrates rapidly with customers' data and analytics tools and has high predictive accuracy. It is seeking $400K in seed funding to cover deployment costs, integration with partners, sales and marketing, and general administration over an 18 month period.
Fasterclass: Using Google Analytics Custom Segments to Better Understand Your...James Howgego
Slides from the #WeLoveData Fasterclass on February 11th. How to use Custom Segments to better understand and retarget to your audience, plus some useful Custom Segments to try out.
Detailed information on SteadyBudget, a software platform designed to help PPC agencies and analysts get their work done with less manual work and better results.
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Digital Marketing Strategy Proposal 2010Mark Waldo
The document outlines a digital strategy for Commvault's interactive properties with the goals of optimizing sales, acquiring customer information, and retaining existing customers. It discusses balancing tactics for obtaining contact information with providing valuable content and experiences. The strategy involves defining personas, understanding buying cycles, and improving the brand, messaging, and usability of interactive touchpoints. Key steps include evolving personas, finding opportunities in the buying cycle, improving customer insights, and refreshing sites to advance the digital brand through better information architecture and design.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
BA and Beyond 19 - Lynda Girvan - Keynote Agile analysisBA and Beyond
More and more organisations are adopting agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda Girvan will discuss what it means to be an Agile BA and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit.
In her talk, Lynda will discuss:
- What is an Agile BA?
- Lean, system and service thinking
- Shortening the loop from requirement to delivery
- How Agile BAs add value and contribute to development teams
Predictive analytics uses data from the past to predict outcomes in the future. It can be used to determine customer lifetime value, provide product recommendations, and forecast sales. The analysis is done by creating a customer data warehouse with purchase histories and then applying statistical techniques like regression analysis to identify patterns and create predictive scores and models. However, the assumptions made may become invalid over time if key variables are not included or as time passes. For Indian managers, predictive analytics can help optimize marketing campaigns and improve operations by forecasting inventory needs. To implement it successfully, companies need to gather the right data, use the appropriate statistical models, and pay attention to the assumptions made.
BA and Beyond 19 - Lynda Girvan - User story workshopBA and Beyond
This half day interactive workshop provides attendees with an understanding of User Stories within an agile context. During the workshop Lyn will explore the purpose of user stories, when and how to create them and how to manage them through to successful working solutions. You will leave this workshop with a good understanding of how to create, refine and manage user stories and use them effectively.
This document discusses how banks can benefit from digital disruption. It begins by outlining some of the seeds of disruption banks are facing, such as declining customer loyalty and branch visits. It then discusses some of the digital problems banks face related to customer relationships, journeys, segmentation, and innovation. The document proposes solutions for banks to address these problems by better understanding customer pain points, streamlining journeys, personalizing experiences, and innovating more quickly. It emphasizes using digital tools to measure these areas and provide faster insights to drive better customer outcomes. The presentation concludes with a Q&A section.
The document discusses how Oracle CRM On Demand can help businesses in uncertain economic times by enabling them to outsmart competitors. It provides analytics and insights that allow companies to best focus resources, increase win rates, and move through the sales cycle more quickly. CRM On Demand allows businesses to act on insights immediately through real-time dashboards and customized analyses. It also helps align teams with trusted mobile access to critical information.
Summary of Salesforce capabilities to improve customer service operations and processes resulting in improved customer satisfaction and significant cost reduction.
Wisdom fulfills a special need in the Wal-Mart supply chain. It heps vendors sell more to Wal-Mart by trurning Retaillink data into usabel and actionable management information.
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
8 LOS Features Credit Unions Need to Stay Competitive Doxim Inc.
1. Ongoing digitization is transforming the retail banking industry, and banks that do not respond to this disruption could lose 35% of their market share by 2020.
2. While consumers still want personalized assistance, research shows a disconnect between what consumers expect and the experience banks provide.
3. To stay competitive, banks need to modernize legacy systems, improve access and usability, and balance security with customer service through initiatives like transforming legacy systems, focusing on usability and data analytics, and creating adaptive routing.
Тарас Захарків "Capture Value as Business Analyst on Pre-Sales phase"Dakiry
The document discusses the role of a business analyst in the pre-sales phase. It emphasizes beginning with the end in mind by understanding client and stakeholder expectations, focusing on long-term success, and minding stakeholders. The business analyst's pre-sale goals are to create deliverables like a product problem statement, business processes, use case diagrams, and a product work breakdown structure to help define solutions and capture value for clients and the business analysis team.
Predikat is a SaaS solution that uses machine learning to predict customer churn for other SaaS companies. It categorizes customers by churn risk level, identifies churn signals and timing, and provides actions companies can take to reduce churn, such as tweaking product features or optimizing customer support. Predikat integrates rapidly with customers' data and analytics tools and has high predictive accuracy. It is seeking $400K in seed funding to cover deployment costs, integration with partners, sales and marketing, and general administration over an 18 month period.
Fasterclass: Using Google Analytics Custom Segments to Better Understand Your...James Howgego
Slides from the #WeLoveData Fasterclass on February 11th. How to use Custom Segments to better understand and retarget to your audience, plus some useful Custom Segments to try out.
Detailed information on SteadyBudget, a software platform designed to help PPC agencies and analysts get their work done with less manual work and better results.
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Digital Marketing Strategy Proposal 2010Mark Waldo
The document outlines a digital strategy for Commvault's interactive properties with the goals of optimizing sales, acquiring customer information, and retaining existing customers. It discusses balancing tactics for obtaining contact information with providing valuable content and experiences. The strategy involves defining personas, understanding buying cycles, and improving the brand, messaging, and usability of interactive touchpoints. Key steps include evolving personas, finding opportunities in the buying cycle, improving customer insights, and refreshing sites to advance the digital brand through better information architecture and design.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
Inbox is a consulting firm specialized in customer relationship management. They have 25 employees with expertise in data analysis, web development, and creating customized CRM solutions. Their services include auditing customer data and behaviors, creating segmentation profiles and scoring models, designing loyalty programs and marketing campaigns, and developing CRM tools to improve customer knowledge and relationships. Their approach involves guiding clients through all aspects of a CRM project from needs assessment to implementing a customized online CRM application to optimize customer marketing.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
Vortrag von Raj Venkatesan und Kim Whitler an der HWZ-Darden Konferenz vom 8. Juni 2017 an der HWZ Hochschule für Wirtschaft Zürich.
https://fh-hwz.ch/conference
Pykih Software LLP is an analytics company that offers the JARVIS:BI platform to help FMCG sales managers make data-driven decisions. The platform provides daily dashboards, automated reports, alerts and insights. It includes a Data Explorer tool that allows interactive exploration of large datasets. Pykih aims to provide domain expertise and contextual insights, unlike typical BI vendors, by working closely with clients. A live demo of the Data Explorer is available.
The BAD Toolkit brings together agile methods to solve problems under a community driven framework and we'd like to tell you a bit more about the thinking behind it.
Come along and join other Agile enthusiasts and talk about the BAD toolkit and speak to the founders in person.
Custom Calculations: Your business is unique — shouldn't your metrics be?Looker
Analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. With a little creativity, you can create custom metrics designed to inform every member of an organization. With this knowledge of their effect on the business, everyone can optimize their impact on company-wide goals.
What you'll learn:
-Why standard KPIs may not be getting you everything you need
-Who can benefit from these new metrics (everyone!)
-How to identify key metrics and roll them out to the entire organization
-Get examples of how other companies are creating custom analytics
Data Driven Commerce Event | metapeople Kristoffer Ewaldmetapeople NL
Data is the fuel for meaningful consumer dialogues. The document discusses how integrating consumer data across digital channels can provide a unified view of each consumer and their interactions over time. This allows for more personalized targeting and dynamic creative optimization. It also argues that traditional metrics like customer lifetime value are flawed because they don't account for context, velocity of interactions, or ability to predict future value. The future is integrating paid, earned, owned and offline consumer data to build new metrics that optimize interactions and drive business performance.
Smart and proactive decision making is not only an advantage but a key to success of any business. This requires quantitative insights into various business operations and influences. The recent advancements in technology and a significant reduction in data storage costs have given rise to vast and versatile sources of data that provide a wealth of such insights. Harnessing them to accelerate and optimize your business is cardinal for keeping up with the emerging trends.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses identify prospects, target them through the right channel, maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. To know more visit: http://www.bridgei2i.com/customer-intelligence.html
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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1. Enabling firms to understand their perceived strengths and weaknesses and properly position themselves against their competition to win, maintain and retain clients
2. Some challenges… Win/Loss Ratios Qualified Leads Proposal Costs Existing Customer Retention New Product Value
3. Questions… How many projects do we actually lose Do prospects truly understand our value What % do we lose $%@?...! Why are some firms not selecting us Why are they selecting my competitors @$#@...! Are we repeating the same mistakes over and over What do they think are our weaknesses New product launch $%@?...!
5. There is a smarter way… “If I would have known the amount of critical intelligence that they were actually going to be able to obtain – I would have made this my highest priority long ago – truly amazing – and we actually thought we were obtaining win/loss intel prior to engaging Market Awareness.” CEO – National Consulting Company “We utilize their Monthly Intelligence offering in order to immediately see if our internal changes are making a difference to our prospects and existing customers.” Sales Director – Global IT Services Company
6. Cloud Driven Intelligence… Intelligence at your fingertips Across divisions Secure portal Logins based on roles Real time intelligence Monthly plus/minus Tactical input/tracking Executive reports, auto-generated Powerpoints, tactical tracking against rankings
8. Who uses the intelligence? Delivery Managers Sales Directors Delivery Project Managers M&A Directors Sales Managers Sales Professionals Product Managers New Product Development Directors Subject Matter Experts Sales Product Managers Executives Managers Business Users Directors Marketing
9. Two offerings… Baseline Intelligence Monthly Intelligence Lost Prospects Existing Customers Consolidate, Average, Trend Comparison & Trending Data Sets Data Sets Analysis Analysis
10. Intelligence components… “We brought Market Awareness in to not only step our lost prospects through what existing pieces of our software was not viewed as valuable – but also have them rank the functionality value for future enhancements we were planning to introduce. We ended up retooling our rollouts with just functionality that had high value rankings” CEO – National Consulting Company
11. Value add… Increased win ratio Tactical plan tracking Product offering alignment Position against competitors “The level of detail that we were completely unaware of will allow us to make focused educated strategic decisions about our customers and our products.” CEO – National Software Provider Minimize weaknesses Enhanced strengths Decision maker focus Marketing focus Buying cycle knowledge Future project planning Better communicate value Internal sales alignment “This cemented our relationship with our existing customers. Every one of them thought very highly of us doing this type of intelligence analysis and helped convey that we are focused on our future.” CEO – National Software Provider