The document provides an overview of Data.com APIs for searching, matching, and purchasing contact and company records. It discusses the Search API for finding records, the Match API for fuzzy matching, and the new simplified Purchase API. The document also demonstrates searching and matching APIs, notes limits and features by product, and highlights new capabilities in the Winter '15 release such as the DUNSRight Match API and social profile matching.

1. Data.com: Introduction to APIs
Ali Sadat
Siddharth Pandey
Sr. Director Product Management
Sr. Member Technical Staff
@alisadat
@pandeysiddharth
#apination

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Agenda
• Data.com Overview
• API Introduction
• DEMO!
• API Limits and Gotchas
• Q&A

4. Ali Sadat
Sr. Director Product Management

5. Premier source of account and contact data for Salesforce
• Global company information
from D&B
• Millions of crowd-sourced
business contacts
• Connecting social data to
business profiles
• Automated and on-demand
data cleansing and enrichment

6. Use Data.com for more informed, data-driven decisions
Prospect and target
new accounts
Analyze the market
and segment customers
Plan and align
territories
Build revenue roll-up
reports
Conduct white space
analysis
Score and
route leads

7. Data.com: A foundation for CRM success
Designed and built
for Salesforce
Real-time data
cleansing and
enrichment
Best B2B
customer data

8. The Flexibility
The Right Data, Anywhere You Need It
Search API Match API
• Customize the Salesforce UI
• Create your own UI
• Introduce new logic with great data
• Integrate with other Salesforce apps
• Create your own mobile app

9. The Possibilities
Go beyond “out of the box”
• Data.com Clean within Sales console
• Search Data.com Before Create
• Auto-add contacts upon account import
• Selective automated cleaning
• On-demand automated cleaning
• Marketing automation
• Mobile apps
• …

10. Data.com API Availability by Product
Prospecting Clean
API Object Corporate Premium Corporate Premium
Search
Contact*
Company
DnBCompany*
Purchase
Contact
Company
Match
Contact
Company
DUNSRight*
Social Profile*
* New or Enhanced in Winter ‘15

11. Data.com (External) Objects Within Salesforce
Your Salesforce Org
Accounts Contacts Leads
Datacloud sObjects
Datacloud
Company
Datacloud
Contact
Datacloud
DnBCompany

12. Searching
Contacts / Companies / DnBCompany

13. Search API with SOQL
SELECT [Field Names]!
ContactId, FirstName, LastName, Title, Email,!
CompanyName, Street, City, CompanyId, Country,!
State, Zip, Phone, IsInactive, IsOwned!
FROM [Object]!
DatacloudContact!
WHERE [Filter Condition]!
CompanyName Like 'salesforce.com'!
AND City = 'San Francisco'!
AND FirstName Like 'Ali'!
Order by [Field Name]!
LastName!
DatacloudContact!
!
DatacloudCompany!
!
DatacloudDnBCompany!

14. Search API: Filter Fields and Logical Operators
Operators for
DatacloudCompany object
• Each Datacloud object supports
different set of filter fields and
operators
• For details, see documentation @
http://data.com/api

15. Search API: Results and Obfuscation (before purchase)
ContactId FirstName LastName Title Email CompanyName Street City State Zip Phone IsInactive IsOwned
55280504 Alisa Distaso ****** ******@salesforce.
com
Salesforce.com,
Inc. ****** San
Francisco CA 9****** +****** FALSE FALSE
34436669 Allison Giampa ****** ******@salesforce.
com
Salesforce.com,
Inc. ****** San
Francisco CA 9****** +*.***.***.**
** FALSE FALSE
61751292 Alison Guzenski Campus Recruiter
Non-technical
aguzenski@salesf
orce.com
Salesforce.com,
Inc. 1 Market San
Francisco CA 94105-1
596
+1.415.547
.8637 FALSE TRUE
45003056 Ali Sadat
Senior Director
Product
Management Data
com
asadat@salesforc
e.com
Salesforce.com,
Inc.
1 Market
Ste 300
San
Francisco CA 94105-5
102
+1.415.778
.3357 FALSE TRUE
Some fields are obfuscated if
records have not been purchased

16. Purchasing Records

17. New Simplified Purchase API (Connect style)
1. Search for Contacts or Companies
2. Collect a list of IDs to purchase
3. (POST) Datacloud orders
Use this URL to
retrieve your list
URL: /services/data/v32.0/connect/datacloud/orders/!
Request: {"userType":"Monthly",!
"contactIds":["4271914","33011763","16184150","49994772","45003056"]}!
Response: { "entityUrl" : "/services/data/v32.0/connect/datacloud/orders/
09FD00000000PvCMAU/contacts", !
"id" : "09FD00000000PvCMAU", !
"purchaseCount" : 5, !
"purchaseDate" : "2014-08-09T22:08:25.000Z", !
"url" : "/services/data/v32.0/connect/datacloud/ orders/09FD00000000PvCMAU" }!
4. (GET) Retrieve purchased list
URL: /services/data/v32.0/connect/datacloud/orders/09FD00000000PvCMAU/contacts!

18. Purchase Related APIs
• Purchase usage for specific user
GET /services/data/v32.0/connect/datacloud/usage/[userId]!
• Purchase details for Companies and Contacts
GET /services/data/v32.0/connect/datacloud/orders/[orderId]/companies/!
GET /services/data/v32.0/connect/datacloud/orders/[orderId]/contacts/!
• Retrieve specific Companies and Contacts
GET /services/data/v32.0/connect/datacloud/companies/[companyId]!
GET /services/data/v32.0/connect/datacloud/contacts/[contactId]!
• Retrieve Order Info
GET /services/data/v32.0/connect/datacloud/orders/[orderId]!

19. Match returns High Confidence result set.
Search
Match

20. Match API
• Style: REST
• URLs:
/services/data/v32.0/match/DatacloudMatchEngine/DatacloudContact !
/services/data/v32.0/match/DatacloudMatchEngine/DatacloudCompany!
/services/data/v32.0/match/DUNSRightMatchEngine/DatacloudCompany*!
/services/data/v32.0/match/DcSocialProfileMatchEngine/DcSocialProfile*!
1. GET list of available fields, max requests, and batch size
2. POST match request
* New or enhanced in Winter ’15 release

21. Match API: DUNSRight
• Provides proxy service to Dun & Bradstreet (D&B) API
• High quality match service best for mix of US and international data
• Key features:
– Request: Minimum Confidence Code, and result set size
– Response: Confidence Code and Match Grade*
* Will be added as a patch fix post Dreamforce. #safeharbor

22. Match API: DUNSRight Request
POST …/services/data/v32.0/match (short URL)
{!
"entities": [!
{!
"attributes": {!
"type": "DatacloudCompany"!
}, !
"City": ”San Francisco", !
"Country": "United States", !
"Name": ”Salesforce", !
"State": ”CA", !
"Street": "1 Market”!
}], !
"matchOptions": {!
"fields": "AnnualRevenue, City, CompanyId, Country,
Description, DunsNumber, Fax, Industry, IsInactive, NaicsCode,
NaicsDesc, Name, NumberOfEmployees, Ownership, Phone, Sic,
SicDesc, Site, State, Street, TickerSymbol, TradeStyle,
Website, YearStarted, Zip", !
"matchEngine": "DunsRightMatchEngine", !
"maxMatchResults": “8", !
"minMatchConfidence": "5", !
"rule": "DunsRightMatchRule", !
"sObjectType": "DatacloudCompany"!
}!
}!
Match criteria
Options

23. Match API: DUNSRight Response
[ { "errors":null,!
!
"matchEngine":"DunsRightMatchEngine",!
!
"matchRecords":[!
!
{ "fieldDiffs":[!
!
{ "difference":"DIFFERENT",!
!
"name":"Name” },!
!
{ "difference":"DIFFERENT",!
!
"name":"Street” }],!
!
"record":{ "attributes":{!
!
"type":"DatacloudCompany” },!
!
"SicDesc":"Prepackaged Software",!
!
"DunsNumber":"072148831",!
!
"Street":"1 Market Ste 300",!
!
"Phone":"+1.415.901.7000",!
!
"TickerSymbol":"CRM",!
!
"CompanyId":159110,!
!
“Name”: ”salesforce.com, Inc.”,!
!
! .....}}],!
!
"rule":"DunsRightMatchRule",!
!
"size":1,!
!
"success":true }]!
Fields that were
different from
Request
Data in the same
order as Request

24. What’s new in Winter ‘15?
Feature Description Use Case
DUNSRight Match API
Proxy service exposing Dun & Bradstreet
DUNSRight API
Leverage D&B Matching for
International Data
Parent DUNS Filter
Lookup DatacloudDnBCompany using Parent
DUNS*
Data.com Premium feature for
building Account Hierarchies
Social Profile Match API
40M Social Handles beyond Data.com
Contacts
Match followers to customers
Purchase API Purchase service simplifying record
acquisition
Overcome DB Commit issues and
being able to support Apex vs. REST.
Improved Contact Search First and Last names are no longer
obfuscated.
Better Search before create use case.
Updateable DnBCompany CRUD Enabled DnBCompany object allowing
for API-enabled use cases.
Custom Premium Clean / Prospecting
scenarios.
* Filter by DUNS and Global DUNS added in Summer ‘14.

25. Siddharth Pandey
Sr. Member Technical Staff

26. to
a
video,
etc. Demo Time!

27. API Gotchas / Limitations
• Data.com Company, Contact, and Social Profile Match API
– 30 max requests per call
• DUNSRight Match API (proxy to D&B)
– 10 max requests per call
– Slower response
• Match via REST calls in Apex
• Developer Edition orgs
– Anonymized real-looking data
– No DUNSRight Match API
– No DcSocialProfile Match API
• Datacloud sObject Ids are “dummy” – Use CompanyId or ContactsId fields.

28. Daily API Requests Quota Limit1
API Object Limit2 Max Daily Limit
Search
Contact Max Calls = (1000 per user) x (number of lic. users)
Max 100 results per page
Company 100K results/user
DnBCompany
Purchase
Contact
No Data.com Limit
Company
Match
Contact Max Calls = (1000 per user) x (number of lic. Users)
Company 30K matches/user
Social profile
Max 30 match requests per call
Social Profile: Max 30 match requests per call
DUNSRight: Max 10 match requests per call
DUNSRight:
DUNSRight 10K matches/user3
1. Above and beyond Force API Limits
2. All Limits are Org Wide
3. Actual can be lower due to DUNSRight Performance

29. to
a
video,
etc. Q&A