This document summarizes a presentation about enabling software-defined data centers. It discusses how data usage and the digital universe are growing rapidly, placing new demands on IT to both run current workloads and accelerate the business. It then outlines Dell's approach to software-defined data centers, which provides a scalable, flexible platform using open standards to transition from traditional hardware-defined infrastructure to a more agile, efficient software-defined model. The presentation also covers Dell's software-defined storage, networking, and computing solutions that allow customers to evolve their data centers to a future-ready state.

1. Dell World 2014
Enabling the software-defined data center
Steve Oakley
Enterprise Solutions Consultant - Dell
September 2015

2. Software Defined Data Center
Change: The only constant
2009 2014 The future
Internet users
worldwide
Tweets per day
Size of the
digital universe
25% 40% ??
2.5M 500M ??
800K
PETABYTES
??4400K
PETABYTES

3. Software Defined Data Center
The CIO paradigm
 Deliver business results
to shareholders
 Improve customer
satisfaction & innovate
 Cut/maintain costs
 Keep us competitive
 Improve employee
productivity
Business priorities
“Keeping the lights on”
 Manage current
workloads
 Application rationalization
 HW updates & migrations
 Reduce costs
 Protect our data
Technology priorities
Accelerating the business”
 Optimize workloads
 Software-defined X
 Utilize new IT benchmarks
 Deliver ubiquitous mobility
 Implement cloud
computing

4. Software Defined Data Center
A scalable, end-to-end
approach that delivers:
The
Future-Ready
Enterprise • Rapid time to value
• Superior ease of use
• Unrivaled flexibility to adapt
• Closed management stack
• Limited interoperability
• Lock-in penalty
New
proprietary
solutions
• Complex and monolithic
• High cost-per-transaction
• Proprietary to one vendor
Legacy
systems
• Hardware with no value added
• Technology transition issues
• Limited vendor support
Commodity
systems
Increasing operating costs
Decreasing operating costs
Decreasing
acquisition costs
Increasing
acquisition costs
Initial
costs
Ongoing
Cost
Initial
costs
Ongoing
Cost
Initial
costs
Ongoing
Cost
Initial
costs
Ongoing
Cost
Which approach gives you better results?

5. Software Defined Data Center
Now you can synthesize traditional and new IT
Support traditional IT
applications and architectures
with efficient and scalable
virtualization-based
cloud solutions
Support new IT
applications and
architectures with efficient,
scale-out, hyperscale-
inspired cloud solutions
A common compute-centric,
software-driven platform for
traditional and new
Traditional IT New IT
Future-Ready
IT

6. Software Defined Data Center
Shift your focus from infrastructure to service
IT silos
Server
Storage
Networking
Software
Management
Management
Open standards-based hardware
Infrastructure control
Enterprise applications & workloads
Multi-vendor,cross-platform
unifiedmanagement
Orchestration stack

7. Software Defined Data Center
SDDC delivers needed agility and efficiency
Benefit Hardware-defined (HDDC) Software-defined (SDDC)
Innovation Slow
Long hardware/ASIC cycles
Fast
Rapid software innovation
Flexibility No
Lock-in
Yes
Choice of infrastructure
Ease of insertion/
deployment
Low
Requires forklift upgrade
High
Non-disruptive

8. Software Defined Data Center
Evolution strategy
Embrace your legacy, control your destiny
Software-defined | Hardware-accelerated | Standards-driven
IT Evolution
System
of
systems
Server-centric,
software-defined
systems
Future-Ready IT Design Tenets
 Integrated
Built on open standards,
making it quicker and easier
to adapt
 Modular
Cost-effectively scales up,
down, or out as needed
 Automated
Simplifies IT operations and
service delivery
Best-of-
breed
systems
Software-
defined
storage
Software-
defined
networking

9. Software Defined Data Center
Enabling the unified data center
Management
Virtualization
Workload
Server
Storage
Network
Integrated
infrastructure
Automation
engine
IT
services
IT services
ecosystem
Virtualization
Active System Manager
Dell
Software
3rd
Party
Private
cloud
Desktop
virtualization
Enterprise
applications
Server Storage Networking Converged

10. Dell World 2014
Software-defined storage Software-defined networking
The building blocks

11. Software Defined Data Center
Enabling the Future Ready Enterprise
Workload ready + virtual infrastructure ready + software-defined & cloud ready
Software-Defined Storage Software-Defined Networking
Software-Defined Computing

12. Software Defined Data Center
The future of SDS is flexible
Dell
Enterprise-
class
infrastructure
Optimized
hardware &
monitoring
Appliances &
bundled
solutions
End-to-end
solution
architectures
Global
services &
support
Enterprise-
class
infrastructure
Optimized
hardware &
monitoring
Appliances &
bundled
solutions
End-to-end
solution
architectures
Global
services &
support
Global
services &
support
Storage
Spaces VSAN,
EVO:RAIL

13. Software Defined Data Center

14. Software Defined Data Center
Evolve storage
Performance-
Intensive New paradigm
Hypervisor-
based
Software-
defined storage
Vmware, Microsoft, Open Stack
Fluid Cache for SAN X86 Based
Dell XC
powered by

15. Software Defined Data Center
Choose your software-defined networking
approach
Vmware, Microsoft, Open Stack
TCL, Perl & Python scripting
REST-API, XML, OMI, Puppet, Chef
Programmable
Solutions
Overlay /Hypervisor
Solutions
SDN Controllers
Open Standards, Open Source
Software-Defined
Networks
Controller
Solutions
Open
Networking
Open standards +
Open protocols +
Open source =
Open IT with choices
Dell Networking

16. Software Defined Data Center
The future of SDN is Open
Traditional approach
Proprietary ASICs
Proprietary OS
(e.g., Cisco IOS, Jun OS)
Hundreds of protocols
Proprietary architectures
& mgmt tools
Open Networking
Open standard hardware
Any OS
Optional 3rd party SDN /
NVO controller
Standard orchestration
and automation tools
Merchant silicon
Dell
Globalservices&support

17. Software Defined Data Center
Software-Defined Networking in the data center
Powered by Open Networking, choice + innovation

18. Software Defined Data Center
Dell Networking data center strategic framework
Open Networking: choice & innovation
Disaggregated solutions
for large enterprise & carriers
Integrated solutions
for SMB & mid-market
Management &
Orchestration
Monitoring
Automation &
Programmability
NVO/Controller
software
Plus open ecosystem for
OS and L4-7 services
Merchant
silicon
Standards-based
hardware
Open system
software
Application/Cloud
environment
Other
Dell Networking
Software
Dell M-Series, FN-Series
S-Series, Z-Series
Plus partners
Dell PowerEdge servers
and converged systems
Plus partners
Plus partners

19. Software Defined Data Center
Enabling SDDC in your data center
Prioritize SDDC plans
Watch for business needs that require flexibility, “carving
out” of resources, and rapid, dynamic response
1
Choose the right partner
Ensure your solution provider is committed to your needs,
so when challenges arise, your outcome is assured
3
Maintain agility
Stay open so you can leverage the technology you want,
when you want
2

20. Software Defined Data Center
Thank you