SoftLayer provides on-demand virtual data center services through automated and standardized solutions. They lead the industry in innovation by giving end users complete control through their customer portal and open API. SoftLayer consolidates hardware, software, security, networking and storage in an integrated on-demand service hosted across their geographically diverse data centers. Their automated services and customer portal empower users to manage their virtual infrastructure without human intermediaries.

1. Company OverviewDec‘09

2. SoftLayer Value StatementSoftLayer Delivers World Class, On-demand Virtual Data Center Services.We lead the industry, bringing solutions to market before others realize the need for them.InnovationWe push complete control to the end user to create the virtual data center experience.EmpowermentWe automate every single facet of the data center environment to bring efficiency and standardization.AutomationWe bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.Integration

3. Who We AreVirtual data center OS

4. Consolidator of technology

5. No legacy customers or technology

6. On-demand IT infrastructure – delivered NOW

7. Dedicated, virtualized, cloud, storage, and HPC solutions

8. Industry-leading controls via Customer Portal and open API

9. Geographically diverse data centers – end user experience

10. Advanced data center pod design targeting maximum efficienciesOur DifferenceAutomated Services and Standardized SolutionsCustomer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.Industry-Leading Customer Portal and Open APIDirect access to more than 150 backend systems and activities, executed without any human intermediation.Industry Exclusive Private NetworkServer-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network.Integrated Geographical DiversityThree data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools.True Virtual Data Center ServicesInnovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.

11. Automation of Traditional Managed ServicesThe Physical Server is the Fundamental Building Block to All Technologies.

12. Fully Integrated Computing EnvironmentSoftLayer Provides the Only Completely Integrated Solution in the Industry.Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.

13. SoftLayer History

14. Company Facts$52 million in revenue for 2008

15. $83 million for 2009 (est)

16. $100 million annualized run rate (Dec 09)

17. $1M in annualized revenue added every 10 daysFinancial170 employeesEmployeesData CentersDallas: 15,000 square feet raised floor

18. Seattle: 10,000 square feet raised floor

19. Washington DC: 11,500 square feet raised floor