2. Database Management Credentials
• Identicom has a wealth of experience in Email Marketing.
• We currently manage 10.5 million emails internationally on
behalf of our clients.
• Our reach covers the UK, US, Australia, Canada, Brazil,
France, Spain & Italy.
• Identicom works with industry leading broadcast
technology to ensure optimum inbox delivery.
3. Database Management Solutions
Generate incremental revenue from your customer list
Identicoms’ management solution enables companies to
create a significant new revenue source, helping offset media
and acquisition costs.
A responsive consumer database can generate thousands of pounds in
revenue each month.
Identicom analyzes data segments and delivers relevant third party advertiser
offers to your subscribers, offsetting your media & operating costs.
Campaigns and media strategy are continually optimised to maximize eCPM
and overall revenue yield.
4. Email – How we do it
• Step 1 – Consumer data is checked, cleansed and
added to our ESP. Campaigns deployed.
• Step 2 – Email delivery and analytics technology used
to determine highest yielding campaigns and
subscribers.
• Step 3 – Consumers receive targeted, compelling
email messages based on previous behavior.
7. Revenue Measurement
• Factors influencing monthly revenues:
–
–
–
–
–
Number of records received
Quality of Data
Deliverability
Market Conditions
List partners media buying changes
– The key to success is consistent quality campaigns on
a regular basis.
– Receiving NEW consumer data regularly
8. Data Management Terms
• Identicom manage the entire process.
– Source all campaigns through media partnerships,
direct clients and networks.
– All aspects of deliverability managed including
bounces and unsubscribes.
– Full campaign and revenue reporting at the end of
each month.
– 50/50 revenue share after broadcast costs.
9. Opportunity Summary
• Proven business model with over 15 years experience
and expertise in email marketing.
• Generate incremental profits from your database (0ver
70% of your subscribers are already receiving 3rd party
email).
• No negative impact on brand reputation or internal
marketing efforts.
• Identicom handles the entire process.
• Win-win Partnership.
10. Next Steps
CONTRACT SIGNED
Database agreement signed by both parties
COMPLIANCE REVIEW
Source URL’s and Privacy Policy reviewed
DATA TRANSFER
Partner FTP account created for secure data transfer
DATA CLEANSING
Data cleansed and analyzed to determine unique records
TESTING
Testing phase begins. CPM is determined based on database performance
ROLL OUT
Bases on initial database performance the database is rolled out to additional domains and campaigns.
