1. VEMT Loyalty Program
• Introduction
• Why Loyalty
• Benefits of A Loyalty Program
Agenda •
•
VEMT Loyalty Program
Why Choose VEMT

2. Introduction
Repeated research shows that it costs about 5-10 times more to acquire a new customer
than selling to an existing one - and on average your current customers spend 67% more
than new ones. Besides that, existing customers are less sensitive to price than new
customers and are more likely to be a source of future referrals.
65% of Marketers provide the exact same answer to this question: “In addition to
recruiting new customers and building brand awareness, what are you doing to reward
and engage your current customers? - A loyalty program.

3. Why Loyalty
Customers like It
Nearly 75% of the shoppers in Europe and the US are member
of at least one loyalty program. At VEMT loyalty-programs,
those consumers spend on average 34% more than non-
members. Their visiting frequency is significantly higher. Both
signals indicate they are positively influenced by the benefits
they receive from your loyalty program.
Loyalty is earned over time, the
amount of time is up to you.
Keep Up With Competition
It is no surprise that most of your competitors already have loyalty program
or use coupons to activate and retain customers. You don’t want to give them
competitive advantages, and since loyalty is earned over time, start from now
before you fall behind too far.

4. Benefits of a Loyalty Program
• Increase Sales Volume • Smooth Customer Communication
Loyalty drives your sales by increasing purchase frequency A loyalty program enables you to communicate
and monetary value per visit. As a benchmark, a loyalty proactively instead of passively waiting for your
program can bring 23% increase in sales. customers to return to your web site or shop. Talk to your
customer base often and build up a trusted relationship
by providing them with (relevant) information and offers
• Increase Customer Retention which allow for deeper brand communication as well.
Research shows that 78% customers are more likely to
shop in stores with loyalty programs when facing a similar
product or service. That percentage is too large to ignore. • Campaign Effectiveness Improvement
A loyalty program improves the quality and conversion
rates of your campaigns. It largely increases the efficiency
• Engage Your Customers through direct (automated) responses, refined
Different customers have different needs. Loyalty helps to segmentation, easy scaling of campaigns and the real time
capture their needs by analyzing their demographic insight in customer behavior.
information and purchase patterns. Using that data for
cross-sell, deep-sell and other persuasive marketing
techniques can increase turnover even further.
Just a small percentage of customers account for a high percentage of profit.
Loyal customers spend twice as much as irregular shoppers

5. VEMT Loyalty Program
• Leverage existing investments
It takes dozens of systems working together to provide all Application Features:
of the tools the modern marketer needs. Our technology is
designed to work with the infrastructure that you already
• Customizable point reward system
have, reducing the need for expensive and time-consuming
upgrades of infrastructure and systems. • Data collection
No two implementations are alike, and our technology • Segmentation and targeting
reflects those requirements with many options for
seamless integration capabilities in your POS, webshop • Embedded email and sms designer and scheduler
and/or back office and finance systems.
• A open platform • Analytical reporting
VEMT offers integrated solutions with a range of
partners, and can integrate your existing partners. From POS- • Mobile & social loyalty
systems to mail and payment providers, from reporting tools
to ERP-systems. Market standards like Magento, MailChimp • Referral mechanism
and Microsoft Dynamics/Axapta are integrated through our
API. • Real time transaction capturing
• Scalable and flexible
• Flexible Cloud Technology
VEMT’s Platform is cloud based, turn-key, API driven and • Process automation
white label. Through the cloud we are accessible
anywhere/anytime for your delivery technology: web • Ongoing maintenance and enhancement
shops, sites, social media, POS-terminals or our own web
counter at your POS.

6. Why Choose VEMT
VEMT delivers the most reliable Customer Loyalty Platform to both corporates and smaller companies. With our resources and
global partner network, we are delivering knowledge, sophisticated technology and services in a user friendly and profit
enhancing format to improve understanding and insight of consumers’ needs and spending patterns and in turn influence
their behaviors.
Realize Your Marketing Ideas
With our robust knowledge and technology, we have helped hundreds of marketers and
business owners realize their innovative marketing ideas. Do you also have some in mind?
Share your idea with us now, and we can realize it for and with you.
Hundreds of clients globally
VEMT marketing technology is used by
companies around the world: Sport 2000
(NL), Thomas Cook (NL), Bataviastad (NL), Treat
to Eat (USA), Mortgage Loyalty (AUS), Luxurio
(China), etc. We are experienced and
passionate and we are ready to dedicate our
knowledge and technology to help you achieve
your business goal.

7. Contact Us
VEMT Amsterdam office VEMT London Office
Cruquiusweg 30 Suite BPM195181
1019 AT Amsterdam 372 Old Street
The Netherlands London EC1V 9AU
T: + 31 20 7173242 United Kingdom
jeroen@vemt.com T: 020 7100 2810