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Sales Enablement in a box: For all sales and marketing needs of an Enterprise

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Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.

This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.

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Sales Enablement in a box: For all sales and marketing needs of an Enterprise

  1. 1. An Integrated Sales Enablement and Marketing Automation Platform
  2. 2. About us • Founded in 1998, Mindmatrix is the leading provider of Sales Enablement and Automation tools • Sales Enablement is using technology to empower the sales team and reduce their research efforts allowing them to spend more time “selling” • Sales Enablement is providing the sales team with the content to make them independent of the marketing team; yet at the same time promote a seamless marketing-sales alignment that improves sales effectiveness
  3. 3. What do we do • Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, automation, sales enablement and channel enablement functionality • Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline media
  4. 4. Our Clients
  5. 5. How Mindmatrix can assist you • Increase Revenue by running corporate ad campaigns with local lead capture • Increase channel productivity by providing sales and product coaching & training • Leverage social selling to connect to buyers earlier in buying process • Onboarding new channel partners • Internal and External New Service Introductions • Make more of your leads by optimizing follow through from events • Leverage mobile to be more effective announcing new products • Improve communication with channels by using mobile for weekly updates • Increase close rates by automating routine sales and marketing processes • Increase SLA Renewals with Personalized Messaging • Reduce printing costs with personalized product catalogs • Use customer data to target new products and cross sell • Local Marketing With National Brand Control • Save money by decreasing the workload on marketing • Increase revenues by improving sales processes • Save money by making local marketing easier • Get more out of your marketing time by optimizing Marketing’s Time • Assist channel partners with centralized local marketing • Close more business with 5 Minute response time to incoming leads • Increase the amount of time your channel partners spend selling • Make it easier to run event campaigns • Automate your nurturing of leads • Automate the capture of customer referrals and testimonials • Create sales enablement in a box • Automate the capture of feedback • Deliver the right leads to sales at the right time
  6. 6. Mindmatrix offers Sales Enablement in a Box
  7. 7. Increase Revenue by running corporate ad campaigns with local lead capture • With Mindmatrix you can create and run a national digital advertising campaign with complete brand control • You can also leverage Mindmatrix to automatically create and customize landing pages or websites for your local partners and channels and drive the campaign leads directly to those partner pages • The result is a centrally managed ad campaign that directs prospects to your partners for sign-ups or follow-up Asset templates/digital ad campaigns Customized to reflect partner branding Corporate Office Leads routed to local partners directly
  8. 8. Increase channel productivity by providing sales and product coaching & training • With Mindmatrix, you can see which assets your channels and partners are using with what prospects at what stages of the sales cycle. • You can use this information to coach your channels that are not using the right assets for the right types of prospects at the right time • Mindmatrix helps improve a channel’s close rate and increase your revenue Stage I Stage II Stage III Define sales process flow and map assets mapped for every stage of sales process Corporate office gets full visibility of asset usage by channels Coach channels to use the right assets and improve closure rate and revenue
  9. 9. Leverage social selling to connect to buyers earlier in buying process • By using Mindmatrix’s social listening application, you can identify prospects that are looking for your specific solution and route those leads directly to your channels • By doing this, your channel partners will then be able to engage prospects earlier in the buying journey and increase the probability the prospect will sign-up with you instead of a competitor Social listening Leads routed to the right channel partners Action taken by channel partners
  10. 10. On-boarding new channel partners • With Mindmatrix you can define the process flow for all types of leads and all steps in your sales cycle • You can also detail which marketing and sales assets should be used at each step of the sales cycle and target that information by customer vertical, geographic region, or other information • By documenting processes, assets and playbooks you can make it easy to onboard new partners and train them correctly. • Our built in visibility tools and metrics make it easy to evaluate the training’s effectiveness Stage I Stage II Stage III Define sales process flow and map assets mapped for every stage of sales process Create internal and external sales playbooks Visibility tools to track training and asset effectiveness
  11. 11. Internal and External New Service Introductions • Educating channels about new services can be a challenge • Mindmatrix’s asset management capabilities allow channel partners to easily find and customize product assets and share that information with prospects, while internal playbooks enable them to understand what assets to use at what stages of the sales cycle • Mindmatrix’s metrics and visibility tools create sales accountability and will alert management whether a channel partner has accessed that information and if they have used it correctly with sales prospects. Dynamic information updates about downloads, website/landing page visits, ad clicks, email opens, social mentions Analytics to capture engagement levels (Scoring models for prospects, customers, partners) Personalized sales collateral Prospects Customers Employees and partners Tracking and reporting
  12. 12. Make more of your leads by optimizing follow through from events • Leads generated from events aren’t always followed up with in an optimized manner • Mindmatrix lets you build out specific flexible workflows to document the assets and steps to take with a prospect from the initial lead through the end of the buying cycle • Mindmatrix’s metrics and reporting help you to identify which assets are not working and which steps of the process need to be streamlined so you can optimize your processes moving forward Stage I Stage II Stage III Tradeshow leads Build sales workflow for tradeshow leads and map assets for every stage of sales process Track sales process and asset effectiveness
  13. 13. Leverage mobile to be more effective announcing new products • With Mindmatrix’s mobile tools you can send a video about a new service or product directly to the mobile phones of your channels and prospects • Mindmatrix can give you detailed reporting that shows you whether each individual prospect or team member watched the video New product launched Product launch video shared with prospects and channel partners Opens tracked Results shared at corporate level
  14. 14. Improve communication with channels by using mobile for weekly updates • Emails often go unopened and mailings are an ineffective mechanism for reaching your channel partners • Supplement emails by using video and text messaging to reach channels directly on their mobile devices Channel partners Corporate office Weekly updates via text/videos Get reports on opens
  15. 15. Increase close rates by automating routine sales and marketing processes • The work doesn’t stop after an initial conversation or demo • With Mindmatrix you can automate routine sales and marketing processes • You can create nurturing campaigns that send text messages or emails to prospects based on the action they have taken and also create tasks for your channel partners to follow up on specific dates and times Create SMS/email lead nurturing drips Monitor prospect activity Generate to-do lists for channel partners
  16. 16. Increase SLA Renewals with Personalized Messaging • Use Mindmatrix’s asset management and personalization capabilities to create messaging that is personalized for individual customers and see the increase in your SLA renewals DATA SEGMENTATION BASED VIA SMART LISTS BASED ON WARRANTY DATES AND PURCHASE HISTORY Personalized offers and reminders via emails, SMS, print sent to customers due for renewal Customer response tracked and results shared at local and corporate level
  17. 17. Reduce printing costs with personalized product catalogs • Mindmatrix helps reduce printing costs and increase revenue by building product catalogs based upon your customer’s demographic and behavioral information Customize sales content and print only what’s relevant to the prospect 360° prospect view that records prospect behavior and demographics
  18. 18. Use customer data to target new services and cross-sell • Create individualized offers and marketing materials tailored to suit specific customers Personalized offers via emails, SMS, Print
  19. 19. Local Marketing With National Brand Control • With its “on-behalf-of” functionality, Mindmatrix allows you to run campaigns and send out emails on behalf of your local channels • This means you leverage the capabilities of your internal marketing team while driving leads for your channel partners Websites, landing pages, emails, videos, PDFs—all reflect local partner’s personal branding Send one-off emails via Outlook or use pre-programmed sales drip campaigns Lead interaction monitored and local partner alerted via SMS and email
  20. 20. Save money by decreasing the workload on marketing • Mindmatrix can help you identify which marketing and sales assets are being used by your channel partners and found useful by clients • This allows you to spend more time on the assets that are getting results and stop supporting assets that either sales channels don’t use or clients don’t like. Marketing department Resources invested in the most popular/effective marketing assets
  21. 21. Increase revenues by improving sales processes • Mindmatrix allows you to document all of your sales processes • From the process of evaluating and nurturing leads acquired at events to the processes and tasks that take place after a demo of your product • Mindmatrix allows you to define and track the steps, tasks, and assets used throughout the process, see where bottlenecks occur or processes breakdown, and analyze which assets are effective, allowing you to find areas to improve the way you sell Results shared at Sales/Marketing processes corporate level tracked
  22. 22. Save money by making local marketing easier • Mindmatrix can help you develop pre-designed templates and assets for use by your channels • By creating assets that can be automatically customized by our software platform, you can significantly cut down corporate marketing costs while still giving channels the personalized materials they need to close deals
  23. 23. Get more out of your marketing time by optimizing marketing’s time • With Mindmatrix, marketing doesn’t need to be the sole source of assets and personalization • Mindmatrix provides a complete asset management system that enables your channel partners to easily find and personalize the appropriate sales and marketing assets, while marketing still controls the branding and limits what your channel partners are allowed to personalize • This allows channel partners to help themselves and marketing teams to spend more time creating new materials and campaigns Marketing department Asset templates Channel partners Prospects Reflect channel partner’s personal branding
  24. 24. Assist channel partners with centralized local marketing • Mindmatrix gives you an interface to create everything channel partners need from your corporate offices • You can create customized email campaigns, landing pages, advertising campaigns, and sales materials right from the Mindmatrix interface and automatically customize those assets for each of your channel partners Asset templates Channel partners Prospects Reflect channel branding/person alization Corporate Office
  25. 25. Close more business with 5 Minute response time to incoming leads • Mindmatrix allows you to set up email and SMS alerts for all of your channel partners so they know instantly whenever a prospect opens an email, clicks on an ad, requests a demo, visits your website, or looks at a sales asset. • By reacting immediately, your channel partners can significantly increase the chances of closing a deal Prospect activity and response Prospect interaction tracked with sales/marketing programs SMS and email alert generated for channel partner
  26. 26. Increase the amount of time your channel partners spend selling • Channel partners often spend way too much time looking for assets when they should be selling • Mindmatrix provides an asset management system that maps assets to be used in every stage of the sales process and for every target customer • This makes it easy for your channel partners to instantly find and customize the assets they need, so they can get back to selling Stage I Stage II Stage III Channel partner has one-touch access to personal branded sales assets customized for prospect Assets mapped for every stage of sales cycle
  27. 27. Make it easier to run event campaigns • Mindmatrix’s platform makes it easy to generate business from events • With the Mindmatrix platform you can generate and personalize invitations, reminders, and pre-event mailings to ensure that your event is a success • Our metrics allow you to analyze the results from your events and find areas for future improvement Personalized pre-event emails, reminders and drip programs to route prospects to event-specific landing page Lead activity and response tracked Personalized post-event follow-ups via drip programs for leads from events
  28. 28. Automate your nurturing of leads • Mindmatrix has visual tools that allow you to build out email campaigns to automatically nurture sales leads until they are ready to buy • Mindmatrix gives you insight into how many prospects are at each stage of the lead nurture program and how those prospects have interacted with your brand throughout the program Prospect response to nurturing programs tracked STAGE-I STAGE-II STAGE-III Know prospect position in the lead nurturing program Visual tools to build lead nurturing campaigns
  29. 29. Automate the capture of customer referrals and testimonials • Mindmatrix lets you set up programs to easily capture testimonials and create automated customer referral campaigns • Using Mindmatrix you can use your current customers to drive new businesses and track the results Customer referral and testimonial request drips Track lead flow from referrals
  30. 30. Create sales enablement in a box • Mindmatrix’s platform gives businesses its sales enablement in a box • With ready-made templates for landing pages, emails, playbooks, nurture campaigns, along with complete visibility and prospect tracking, Mindmatrix gives you a complete solution for enabling your sales team 360°Prospect view and tracking Sales campaign reports and tracking Templates for landing pages, emails, playbooks and lead nurturing campaigns
  31. 31. Automate the capture of feedback • Mindmatrix’s platform enables you to easily capture and correlate client feedback from email, web forms, and even text messages Feedback collated and shared at corporate and local levels Client feedback captured from different media including web-forms, SMS, emails and social
  32. 32. Deliver the right leads to sales at the right time • Mindmatrix give you tools that drive sales. Tools for lead scoring so you can easily identify the leads that are ready to buy, alerts so that channel partners can be notified instantly by email or text messages whenever a prospect takes action, and automatic task generation so that salespeople know which prospect to contact Prospect response tracked and scored Prospect interaction with sales/marketing programs SMS and email alert and to-do list generated for the channel partner
  33. 33. Thank you Mindmatrix 2403 Sidney Street, Suite 150, Pittsburgh, PA 15203 Phone: 412.381.0230, Fax: 412.774.1992

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