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Data, so hot right now

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Team Eleven
Team Eleven

Deck presented to Brand Republic Digital Peer-to-Peer Exchange event 11.02.10 on how analytics from social media can drive actionable insight. Our Activision client, Mark Cox, co-chaired a Q&A and roundtable exchange.

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Data, so hot right now AKA How social media analytics can drive actionable insights 11.02.10 A presentation to : Brand Republic Digital Peer-to-Peer Exchange fivebyfivedigital.com @fbfdigital
Nicholas Gill Head of Planning Five by Five @nicholasrgill Mark Cox Senior Manager - European Digital Marketing Activision @general_coxy
Data, so hot right now. Data.
Content Explosion Source: Advertising: It's Everywhere, Media Awareness Network, http://popacular.com/gigatweet , http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 13 hours You Tube video uploaded every minute 900,000 Blog posts every day 9,000,000,000 Tweets since launch (2m in the last hour) 3,000 Average advertising exposure per day
Content explosion – everything digital Social Media Feeds/ Filters On Demand Sharing Reviewing Press TV Outdoor Gaming Destinations Mobile Connecting RSS On-demand (iPlayer, 4OD, Hulu) PVR Interactive TV Social viewing / Participation Text Bluetooth Live interaction QR codes Video ad innovation QR codes Ratings Reviews Liking Distribution Bookmarking email IM VOIP (Skype) Life-streaming (Twitter) Friending Wi-Fi MMS Surfing email Bluetooth GPS MP3 Entertainment (radio, video, music) Search Networks Life-streaming Publish (blog) Forum Widgets Meme Crowd-sourcing Virtual Worlds Live casting Console Handheld Casual Surfing TV viewing Camera, DVD, Blu-Ray MMO ARG Portals News Personalised start pages, iGoogle Brand sites
Social media is culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space
Gaming eclipses all other activities for European teens & gets more social Source: Forrester 2009 & AdAge Internet 9.1hpw TV 10.3hpw Gaming (console + PC) 11.7hpw ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multi-tasking is mainstream. 50% listen to music on the PC, while 45% watch TV while online
 
The value of conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media analytics model Source: Nick Owen Analytics Lead, Five by Five SocialTronics , @darthngo
Active Listening to determine brand health, opportunity, feed into strategy Source: Five by Five SocialTronics
Identifies, informs and inspires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics dashboard Source: Five by Five SocialTronics
Conversation snapshots Source: Five by Five SocialTronics
Brand performance snapshot Source: Five by Five SocialTronics
Benchmark Vs competitors Source: Five by Five SocialTronics
Activating the community Advocates Comments & Suggestions Customer service PR
‘ who is you favourite guitarist?’ ‘what is your favourite guitar solo?’ ‘how many of you out there played guitar hero last night?’ Engagement driven by passion points
Connecting conversations, brand engagement & sales Theory Source: Five by Five SocialTronics
Connecting conversations, brand engagement & sales Reality Brand engagement Source: Five by Five SocialTronics
Brand engagement Connecting conversations, brand engagement & sales Reality Source: Five by Five SocialTronics
Continue the conversation… Nicholas Gill Head of Planning Five by Five @nicholasrgill Mark Cox Senior Manager - European Digital Marketing Activision @general_coxy

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Data, so hot right now

  • 1. Data, so hot right now AKA How social media analytics can drive actionable insights 11.02.10 A presentation to : Brand Republic Digital Peer-to-Peer Exchange fivebyfivedigital.com @fbfdigital
  • 2. Nicholas Gill Head of Planning Five by Five @nicholasrgill Mark Cox Senior Manager - European Digital Marketing Activision @general_coxy
  • 3. Data, so hot right now. Data.
  • 4. Content Explosion Source: Advertising: It's Everywhere, Media Awareness Network, http://popacular.com/gigatweet , http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 13 hours You Tube video uploaded every minute 900,000 Blog posts every day 9,000,000,000 Tweets since launch (2m in the last hour) 3,000 Average advertising exposure per day
  • 5. Content explosion – everything digital Social Media Feeds/ Filters On Demand Sharing Reviewing Press TV Outdoor Gaming Destinations Mobile Connecting RSS On-demand (iPlayer, 4OD, Hulu) PVR Interactive TV Social viewing / Participation Text Bluetooth Live interaction QR codes Video ad innovation QR codes Ratings Reviews Liking Distribution Bookmarking email IM VOIP (Skype) Life-streaming (Twitter) Friending Wi-Fi MMS Surfing email Bluetooth GPS MP3 Entertainment (radio, video, music) Search Networks Life-streaming Publish (blog) Forum Widgets Meme Crowd-sourcing Virtual Worlds Live casting Console Handheld Casual Surfing TV viewing Camera, DVD, Blu-Ray MMO ARG Portals News Personalised start pages, iGoogle Brand sites
  • 6. Social media is culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space
  • 7.
  • 8.  
  • 9.
  • 10. Social media analytics model Source: Nick Owen Analytics Lead, Five by Five SocialTronics , @darthngo
  • 11. Active Listening to determine brand health, opportunity, feed into strategy Source: Five by Five SocialTronics
  • 12.
  • 13. Analytics dashboard Source: Five by Five SocialTronics
  • 14. Conversation snapshots Source: Five by Five SocialTronics
  • 15. Brand performance snapshot Source: Five by Five SocialTronics
  • 16. Benchmark Vs competitors Source: Five by Five SocialTronics
  • 17. Activating the community Advocates Comments & Suggestions Customer service PR
  • 18. ‘ who is you favourite guitarist?’ ‘what is your favourite guitar solo?’ ‘how many of you out there played guitar hero last night?’ Engagement driven by passion points
  • 19. Connecting conversations, brand engagement & sales Theory Source: Five by Five SocialTronics
  • 20. Connecting conversations, brand engagement & sales Reality Brand engagement Source: Five by Five SocialTronics
  • 21. Brand engagement Connecting conversations, brand engagement & sales Reality Source: Five by Five SocialTronics
  • 22. Continue the conversation… Nicholas Gill Head of Planning Five by Five @nicholasrgill Mark Cox Senior Manager - European Digital Marketing Activision @general_coxy