The document discusses how attitudes and technologies have reshaped shopping. It includes sections on the changing shopper context, the collision of old and new approaches, the shift from e-commerce to everywhere commerce, and closing thoughts. Panelists from Google, FedEx Office, and Kroger discuss these issues. The presentation encourages downloading additional information on the new rules of retail and the future shopper.
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
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Bulldozing Silos will provide participants with best practices for transforming internally focused programs and staffs into more nimble, client-focused collaborators. Participants attending this highly interactive, multi-presenter discussion will be challenged to evaluate their own approaches to collaboration through steps for inspiring a more “siloless” culture among the departments, organizations, and institutions with which they are, or could be, partnering.
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Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
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What are some good examples of content marketing?
What's different about the iProspect approach to content marketing?
E07 Simplicity of Non-Disclosure AgreementsRobert E Jones
As contract managers, many of us read, negotiate, and sign NDAs on a daily basis. Some are short, some are long, and most contain a half-dozen critical clauses. Let's walk step-by-step through the agreement to understand why each clause is necessary, and what best practices you should consider implementing in your organization. I challenge you to re-think your existing document: take a simplistic approach, reduce its length, and increase its effectiveness.
Bulldozing Silos will provide participants with best practices for transforming internally focused programs and staffs into more nimble, client-focused collaborators. Participants attending this highly interactive, multi-presenter discussion will be challenged to evaluate their own approaches to collaboration through steps for inspiring a more “siloless” culture among the departments, organizations, and institutions with which they are, or could be, partnering.
James Hoelscher, Program Manager, Insitute for Decision Making, University of Northern Iowa
Paul Kinghorn, Director, Center for Business Growth and Innovation, University of Northern Iowa
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The majority of Iowa is rural and most of their small businesses are isolated from the services necessary to successfully operate and grow. Advance Iowa, a comprehensive consulting program designed to work with small to medium enterprises to enhance profitability and growth, create strategy within their companies, and plan for their exits.
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The Future Shopper: How Attitudes and Technology Reshaped the Way We Shop
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Shopper
The
Future
– Second
level
• Third
level
How
ABtudes
and
Technologies
Reshaped
the
Way
We
Shop
– Fourth
level
Moderator:
Craig
Wood
» Fi9h
level
of
Advisory
Services
Head
October
15,
2013
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10/16/13
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– Second
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• Third
level
– Fourth
level
» Fi9h
level
2
Craig
Wood
Head
of
Advisory
Services
10/16/13
2
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style
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– Second
level
A strategic insight
• Third
level
& innovation consultancy
– Fourth
level
» Fi9h
level
A mix of marketing and innovation
consultants, researchers and futures experts
Teams in Europe, North America, Latin
America, and Asia
A Kantar company within WPP
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10/16/13
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4. Our
Panelists
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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
John Breen
Head of Industry, Retail
Google
4
10/16/13
Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
4
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/tle
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styles
– Second
level
• Third
level
The
old
and
new
are
colliding
– Fourth
level
» Fi9h
level
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10/16/13
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The
shopper
context
has
changed
for
good
– Second
level
• Third
level
– Fourth
level
» Fi9h
level
6
10/16/13
6
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/tle
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Master
ttext
change
that
will
“We
overes/mate
he
styles
– Second
level
next
two
years
and
occur
in
the
• Third
level
underes/mate
the
change
that
will
occur
– Fourth
level
in
the
n» Fi9h
en”
ext
tlevel
Bill
Gates
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– Second
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» Fi9h
level
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10/16/13
8
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styles
– Second
level
From
‘e-‐commerce’
to
‘everywhere
commerce’
• Third
level
– Fourth
level
» Fi9h
level
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10/16/13
9
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– Second
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Closing
thoughts
– Fourth
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level
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– Second
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“The
glevel
reatest
danger
in
Emes
of
• Third
turbulence
is
not
the
turbulence;
it
is
– Fourth
level
to
act
» Fi9h
level
with
yesterday's
logic”
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10/16/13
Peter
Drucker
11
12. Thanks
to
our
Panelists
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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
John Breen
Head of Industry, Retail
Google
12
10/16/13
Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
12
13. Click
to
edit
Master
/tle
style
Follow
the
Money:
•
Turning
Valleys
into
Peaks
Through
a
New
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to
edit
Model
of
Marke/ng
Engagement
and
Master
text
styles
Consumer
Choice
– Second
level
• Third
level
– Fourth
level
» Fi9h
l presentation
leadershipevel
Thought
from
J. Walker Smith, Executive Chairman
Tuesday at 4:15 p.m.
Location: Room W184bc
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10/16/13
13
14. To
download
info
from
today’s
session:
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The
New
Rules
for
Retail
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text
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The
– Second
level
Future
• Third
level
Shopper
– Fourth
level
Report
» Fi9h
level
www.thefuturescompany.com/DMA
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