The document discusses services marketing. It defines what a service is and explains the nature and characteristics of services, including intangibility, inseparability, heterogeneity, and perishability. It also covers different classifications of services such as based on the degree of customer involvement, service tangibility, required skills and expertise, business orientation, and type of end-user. The goal is for students to understand services and their various aspects.
ACL data analytics solutions give organizations confidence in the accuracy and integrity of
transactions underlying their key business processes and financial reporting.
Training Slides of Managing Service Quality and Customer Satisfaction discussing the importance of Quality.
For further information regarding the course, please contact:
info@asia-masters.com
www.asia-masters.com
Identifying and Evaluating Winning IT ServicesCognizant
Evaluating IT services is notoriously tricky and increasingly essential. We present a guide and several equations for a service measurement continuum based on ease of evaluation of a given service and taking into consideration perceived benefits and costs (monetary and nonmonetary) as well as intangible factors
ACL data analytics solutions give organizations confidence in the accuracy and integrity of
transactions underlying their key business processes and financial reporting.
Training Slides of Managing Service Quality and Customer Satisfaction discussing the importance of Quality.
For further information regarding the course, please contact:
info@asia-masters.com
www.asia-masters.com
Identifying and Evaluating Winning IT ServicesCognizant
Evaluating IT services is notoriously tricky and increasingly essential. We present a guide and several equations for a service measurement continuum based on ease of evaluation of a given service and taking into consideration perceived benefits and costs (monetary and nonmonetary) as well as intangible factors
Real Time Advertising: Project Sunblock, Ensuring quality and brand protectio...MediaSense
Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Awareness on Total Quality Management. Information, history regarding quality is collected from various sources like internet, books. It compiled and presented to know what is TQM.
An outline of the features and functionality you should consider while searching for a Net Price Calculator. Presented by Ross Clurman and TWG Plus (http://www.twgplus.com) (@twgplus)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
SERVICES MARKETING
CLIENT WILLIAM M. MALINAO
INSTRUCTOR
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Cagayan Valley Computer & Information Technology College, Inc.
At the end of the session students
will be able to:
• Define what is service
• Explain the nature of Services
• Differentiate classification of services
• Realize the importance of services
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Cagayan Valley Computer & Information Technology College, Inc.
SERVICE
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
• It is an activity or a series of activities of more or
less intangible nature that normally, but not
necessarily, -take place in interaction between
the customer and service employees and/or-
physical resources or goods and/or systems of the
service provides, which are provided as a solution
to customer problems. (KOTLER)
• It is an act or performance that one party can
offer to another that is essentially intangible and
does not result in the ownership of anything. Its
production may/may not be tied to a physical
product.
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
NATURE AND CHARACTERISTICS
• Intangibility
• Inseparability
• Heterogeneity
• Perishability
• Performances rather than
object
• Created and consumed
simultaneously
• Quality and essence of
service vary from producer,
customer to customer, and
from day to day. The result
of human interaction.
• Cannot be stored
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
INTANGIBILITY
• PHYSICAL INTANGIBILITY
- Cannot be touched.
• MENTAL INTANGIBILITY
-Cannot be stored, thus, cannot be patented legally,
hence can be easily copied by competitors
-Difficult assessing quality
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
INSEPARABILITY
• Inseparability of production and consumption
-customer has to be present during service production
-Customers frequently interact with service providers,
influence them
-Service Producers play an important role as part of the
product itself, as well as essential ingredient in the service
experience for consumer
-Centralized mass production is difficult
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
• Customers experience depend upon the
interactions
• Operations need to be decentralized so that
services can be delivered directly to
consumers at convenient locations
• Involvement of customers in the production
process is important
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Cagayan Valley Computer & Information Technology College, Inc.
PERISHABILITY
• Cannot be stored and then sold at a later date as
they perish.
• Thus,
-Have a short live value
-Cannot be Inventoried
-Time pressure for sale of service is extremely high
Capacity of services is infinite
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Cagayan Valley Computer & Information Technology College, Inc.
VARIABILITY/HETEROGENEITY
• Difficult of achieving uniform outputs (Labor intensive
services)
• Performance vary among service workers
• There is
-Difficulty in achieving standardization
-Difficulty in setting quality control
-Determination of quality is possible only after performance of
service
-Difficulty in communicating to the clients what they would get
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Cagayan Valley Computer & Information Technology College, Inc.
CLASSIFICATION
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
Classification based on Degree of
Involvement of the Customer
People Processing:- The customer is highly involved
in the services process & needs to be physically
present in order to experience the service. Ex. School
or training centers.
Possession Processing:-the customer doesn't require
to be present but has to submit his property to the
service provider. Ex car
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Cagayan Valley Computer & Information Technology College, Inc.
Classification based on the Service
Tangibility
Highly Tangible:- the customer obtains a tangible Product in hand.
As cell phone on rent.
Service Linked to tangible goods:- some organization offer on
warranty period to customer who purchase products from them. As
photocopying machine.
Tangible goods linked to Services:- some service offer a tangible
product along with the service requested by the customer. As
Airlines services offer food & magazines to passengers.
Highly intangible:- the services which do not provide customers
with any tangible product. As massage parlor
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
Classification based on Skills & Expertise
Required
Professional Services:- the service provider to
be formally trained to deliver the service. Ex
Doctor, Pilot.
Non Professional services:- these Service do not
require the service provider to undergo any
training to deliver the service.
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C V C I T C
Cagayan Valley Computer & Information Technology College, Inc.
Classification based on Business
Orientation of Service Provider
Not-for-profit organization:- the main objectives
of the service providers is to serve society & not
to make profits. Ex. Government schools,
Social service organizations.
Commercial organization:- the main objectives of
the service provider is to earn revenues & make
profits. Ex Airlines Insurance firms.
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Cagayan Valley Computer & Information Technology College, Inc.
Classification based on Type of End-User
Consumer services:- purchased by individuals
customer for their own consumption. Ex Beauty
Care, Hair Cutting.
Business to Business:- These service are purchased
by the organization. Ex Market research, Advertising.
Industrial services:- Based on a contract between
organization & service providers. Ex Machine
installation, plant maintances.
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