Direct mail and print marketing have seen increased conversion rates and returns on investment compared to digital marketing such as email. Print marketing response rates are up 14% since 2004 while email response rates have dropped 57%. New technologies now allow for personalized print marketing through techniques like variable data printing, print on demand, and integrating dynamic images, charts and maps with print materials. A demonstration showed how personalized print can be integrated with online efforts using codes to easily connect print and digital.

1. Bringing Print Into the Future
with Personalization like You’ve Never Seen it Before
John Sisson
@JohnSissonUW

2. Does Print Still Have a Place in
Marketing?
• In the last decade, the digital marketing space
has gotten noisier, while print has seen
increased conversion rates and marketing ROI
• Through direct mail, US advertisers see a
1,300% return
• Direct mail marketing response rates are up 14%
from 2004, while email marketing response rates
are down 57%

3. So what does this all mean for your
marketing efforts?

4. Integrating Personalized Print
• A major benefit to online marketing is the ease
of customizing messages…but you can do this
with print too!
• Digital print and variable data printing
• Print on Demand
• Dynamic imaging, charting, and mapping
• PURLs, QR codes, and more to easily integrate
print with online efforts

5. Demonstration Materials
• Case study
• Samples

6. Questions?