Talk at Bournemouth University 16th September. The main part of this talk is on the post-hoc analysis of REF data for computing, the apparent bias by sub-area, institution and gender, and the implications of this for policy in UK computing. In addition I briefly review a number of other areas of my research where data is central. http://alandix.com/ref2014/2015/09/16/ref-talk-at-bournemouth/