Data Marketing Fmcg 26 Oct 09
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A presentation for your cleints who are interested in lead generation for FMCG products. It includes case studies and pricing for each product type as well as 2 proposals, for a 10K budget and a 20K budget.
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1) Use COUNTIF(S) and SUMIF(S) to answer the following questions. Include all EXCEL commands used in your report (e.g., SUMIF(range, criteria, [sum_range])).
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b) To understand if TV channel subscribers are also more or less likely to do catalog shopping, compute the number of Sports Pack - Premium Sport Channel subscribers who (a) are “occasional buyers” and “frequent buyers” from catalogs (BuyerRating), (b) “occasional responders” and “frequent responders” to catalog offers (ResponderRating). Are there more “frequent” buyers than “occasional” buyers? How about responders? Be sure to compute %s to interpret results and include a visual representation. (Hint: what should be the correct denominator? Total buyers? Total responders? Or Total number of Premium Sports subscribers?).
c) Find the total number of subscribers to three channels: (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels and (c) Starz - Premium Movie Channels.
d) To understand if the preference for “frequent buying” varies by channel subscribed, compute the number of subscribers who are “frequent buyers” from catalogs and subscribe to (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels BV, and (c) Starz - Premium Movie Channels . Which channel is associated with greater “frequent buying”? And which with the lowest? Be sure to compute %s to interpret results (Alert: Use “Total Subscribers” for a specific channel as denominator. Think why?).
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a. What is the most common type of purchase path?
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1) Use COUNTIF(S) and SUMIF(S) to answer the following questions. Include all EXCEL commands used in your report (e.g., SUMIF(range, criteria, [sum_range])).
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Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
3.0 Project 2_ Developing My Brand Identity Kit.pptx
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Data Marketing Fmcg 26 Oct 09
- 1. FMCG category oct 2009
- 5. any question of the GAS lifestyle survey is available to target specific consumers email – highly targeted media = 30,000 members = 229,000 members = 28,000 members = 137,000 members = 256,000 members average email campaign is 20,000 members @ $0.28 = $5,600 + set up
- 15. Proposal for a 10K budget 1 – Sampling question 1,800 postal leads @ $3 = $5,400 2 - Sponsored question 12,000 emails @ 31c = $3,720 + setup = $880 TOTAL = $10,000 summary Proposal for a 20K budget 1– Co-registration question 4,500 email leads @ $1.50 = $6,750 2 – Sponsored question 10,000 postal records @ 31c = $3,100 3 – CPA online exposure and emails 4,635 leads @ $ 2 = $9,270 + setup = $880 TOTAL = $20,000
- 16. sms “info” to: 0413 154 784 [email_address]