e-Miles is a marketing platform that allows advertisers to interact with targeted consumers through online advertisements. Members of the platform are frequent airline travelers who provide detailed profiles in exchange for rewards currency. Advertisers can precisely target members and measure high engagement rates of over 30% through interactive ads and feedback questions. This provides advertisers with qualified leads, increased sales, and improved brand metrics compared to traditional digital advertising.

1. © 2010 e-Miles, LLC Driving Measurable Engagement

2. What is e-Miles? © 2010 e-Miles, LLC A revolutionary new advertising channel that provides measurable engagement with America’s most coveted consumers … allowing advertisers to interact with the right consumers, at the right time, sending the right message Guaranteed.

7. © 2010 e-Miles, LLC How e-Miles Works: Member Selection and Participation

10. © 2010 e-Miles, LLC How e-Miles Works: Member Experience and Engagement

12. Offers Are Presented in a Personalized Home Page © 2010 e-Miles, LLC STEP ONE Targeted member chooses ad Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data Only members interested in your promotion will engage © 2006 – 2010 e-Miles LLC. All rights reserved. U.S. Patent Pending. e-Miles LLC is the owner of this website's trade dress, including the overall look and feel, design properties, distinctive color combinations, typography, graphic designs, and imagery.

13. Member Selects Ad and Clicks to View Message © 2010 e-Miles, LLC STEP TWO Member interacts with your brand message Member who has chosen your ad will be taken to the ad page for interaction and consideration Members can view ads in multiple formats—from simple HTML to rich media and TV spots Note: Continue button will go live only after user has interacted or viewed message in its entirety

14. Member Clicks to Advertiser’s Landing Page © 2010 e-Miles, LLC STEP THREE After viewing ad, member clicks through to advertiser’s landing page or micro-site Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action

15. Member Answers Customizable Feedback Questions © 2010 e-Miles, LLC Engagement is complete and ad fees apply only after member submits a completed question page STEP FOUR Member Provides Feedback by answering a few customized questions Questions can be customized for the message, the advertiser, or purchase intentions.

16. Customized Campaign Reporting © 2010 e-Miles, LLC e-Miles performance reporting includes response metrics and aggregate results of feedback questions Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers

18. Moving Prospects down the Purchase Funnel e-Miles’ unique engagement and Rewards for Time ™ methodologies are effective at every step of the purchase funnel: CUSTOMERS Consideration/Leads: Product Trial: Customers CUSTOMERS Preference/Engagement: Purchase: Retention/Loyalty: Brand Awareness:

19. Case Studies

20. Product Purchase Case Study Nordstrom Engagements: e-Miles garnered 1,599,893 member engagements with Nordstrom advertising Purchases: Nordstrom tracked 3834 unique purchases from e-Miles, resulting in over $650,000 in purchases

21. Product Purchase Case Study Macy’s Purchases: e-Miles generated $526,547 in sales revenue for Macy’s Online Impressions: 2,553,830 Clicks: 2,632,389 Orders: 4,670 Average Order: $113

22. Sample Member Feedback

24. Awareness Case Study Capitol Records: Watch New Artist Video Sent to: People very interested in music Engagement Rate: 26.6% -- Watched 30-second snippet of Eric Church video and provided feedback to Capitol Records. Interestingly, for 84% of viewers, this was their first exposure to the artist.

26. Consideration/Leads Case Study Infiniti: Interactive promotion with brochure sign up Engagement Rate: Reached 65,000 potential car buyers (excluding Infiniti owners) Conversion Rate: Infiniti received 15,000+ sign ups from qualified buyers (23% Conversion rate) Next Steps: Infiniti has committed to future campaigns due to tremendous results

27. Product Trial Case Study Adobe Acrobat Connect Sent to: Members with sales job title Engagement Rate: 22.1% members engaged with offer Opt-in Rate: 2.9% members downloaded software Next Steps: Adobe has contracted with e-Miles for additional campaigns

28. Retention/Loyalty Case Study The National Forest Foundation’s Monthly e-Newsletter Sent to: Members who have opted in to receive “Tree-Mail” Follow-up Engagement Rate: 86% of opted-in members read the Newsletter (sent thru e-Miles) and answer questions 60+% continue to be engaged after six months of delivery Subscribers are becoming donors with a 35% cost for acquisition

30. THANK YOU! Casey Jensen Sales Director 214.799.1968 [email_address]