This document discusses primary and secondary data collection methods. Secondary data is data that has already been collected by someone else, while primary data is collected by the researcher. Some pros of secondary data are that it saves time and money compared to primary collection and may already be accurate. However, secondary data can be outdated, incomplete, or inconsistent over time. Primary data allows uniqueness but requires more resources for collection and risks researcher bias. Researchers should determine their question first and then decide if existing secondary data can answer it before considering primary collection.