The document outlines the business model changes a wireless operator plans to make from 2017 to 2020. The current model is based on traffic volume and rated by tariff plans, while the new model will be based on services over the network (sOTN) and rated by service plans. Under the new model, data services like communicate, banking, ticketing, care services, and more will be offered over the network as margin-assuring revenue streams beyond just voice and SMS.

1. WIRELESS OPERATOR BUSINESS MODEL DATA SERVICE (2017-2020)
AS IS
TO BE
Business model based on traffic (rated by tariff plan)
TRAFFIC
DRIVERS
Business model based on sOTN (rated and billed by service plan.)
 Voice
 Web
 IM
 Social
 VoIP
 Streaming
SMS
Onnet
Offnet
Roaming
Cobilling
Data Interconnection
Become “Communicate
Plan” in sOTN Business
Model.
Margin Assurance 2017´s Revenue
B2C
B2B
SERVICE
OVER THE
NETWORK
 Communicate
 Banking
 Ticketing
 Care services
 Health
 Public Adm
 Transport
 Play-per-Win
 TIM appliance
 TIM smart TV
postpaid
prepaid
GSM WIRELESS NETWORK
M2M IoT
CLOUDING
banking ticketing Caring
Health
transport
wallet
payment Sport
Cinema
Family Pet´s
Booking
attendance
monitoring
pacemarket
sOTN
Service
over the
network
Public
Adm
Communicate
Voice
& VoIP
IM
Social
Web
Streaming
Voice
Luciano Gregoris
IT & Finance Revenue Assurance Manager