As the digital economy expands with the rise of LTE, operators continuously seek innovation to better serve customers and compete. This is driving ever more sophisticated charging and billing requirements, challenging legacy infrastructures.
In this webinar slides, Corine Suscens from Openet and Telecom Guru, Tony Poulos examine key strategies for operators to innovate and compete in the LTE era.
The webinar presents insights on Charging and Billing for the Digital Economy, gathered from over 80 operators worldwide. It discusses:
•The future for traditional billing and IN charging
•Top strategies to innovate and accelerate time to market
•Successful strategies to build loyalty and increase ARPU
•Key statistics, use cases and real world examples
View the actual webinar at http://www.tmforum.org/RegisterforaWebinar/ChargingandBilling/53519/article.html
Martin Morgan, VP of Marketing at Openet, discusses how mobile operators can leverage real-time data and customer context to generate personalized offers. An operator survey found real-time, contextual offers could increase data revenues by 15% globally, representing a $47 billion opportunity. The presentation outlines how real-time offer management works, using the example of an operator responding to increased Facebook usage by creating targeted service packages for customers. Real-time offers allow operators to quickly upsell customers and optimize offer catalogs based on subscriber behavior and feedback.
The document discusses how Chief Marketing Officers are increasingly interested in billing systems to enable new marketing offers like sponsored data. It provides examples of operators using features like real-time dashboards, flexible data entitlements, and intelligent upselling to monetize data usage and reduce time to market for new services. Sponsored data is highlighted as an opportunity for operators to partner with content providers like Netflix to guarantee quality of experience while generating new revenue streams.
Increasing LTE Revenues: Top 10 Innovations and Operator ExamplesOpenet
This document discusses top innovations for increasing LTE revenues and provides operator examples. It identifies 10 innovations including differentiating LTE speeds through speed tiers and upselling, driving roaming revenues through high-speed roaming passes, maximizing upsell opportunities through real-time contextual offers, enriching voice experiences with VoLTE, accelerating data usage and revenues through shared data plans, and leveraging Wi-Fi offload and bundling. It argues that these innovations require evolving legacy billing support systems to enable real-time, agile monetization of LTE networks.
The document discusses the impact of 4G on business support systems (BSS). 4G networks allow for new services and business models but legacy BSS struggle due to fragmented data and being difficult to change. Virtualized and open BSS can help transformation by enabling faster service creation and monetization through modular architectures. While operators want to protect legacy investments, running virtualized and non-virtualized BSS together may reduce time to market for new services while allowing legacy systems to still be used.
Charging and Billing for the Digital EconomyOpenet
This document summarizes a webinar about charging and billing for the digital economy. It discusses how traditional IN prepaid charging and billing systems are being replaced by real-time charging platforms to enable new data services and plans. It provides examples of mobile operators that have implemented real-time charging to offer flexible pricing models, maximize revenue from 4G/LTE investments, and improve the customer experience. The webinar highlights the importance of policy control integrated with charging to further stimulate innovation. It also outlines key use cases operators are pursuing, such as multi-device plans, data passes, and speed-based tiers, and the revenue and customer benefits these bring.
What is business support systems (BSS) in telecomMahindra Comviva
Business Support Systems (BSS) and Operation Support Systems (OSS) are required for telecom operators' back office functions such as billing, customer relations, and network monitoring. The global OSS/BSS market is expected to grow from $54 billion in 2015 to $63 billion in 2020, driven by increased demand for efficient customer care and adoption of cloud and convergent systems. Growth will be highest in Western Europe and Asia-Pacific regions.
This document discusses virtualizing the business support systems (BSS) stack. It describes how virtualization and network functions virtualization (NFV) can revolutionize how mobile networks are built and managed. Virtualizing the BSS is expected to reduce costs, decrease complexity, increase scalability, and enable new services and business models. Some challenges to NFV include performance impacts, expertise, reliability, and orchestration. The document also discusses examples of virtualization in action, like AT&T's Domain 2.0 program.
Digital Out of Home Multicanal, ¿Futuro… o Presente?crambovisuales
Cómo conseguir la atención y lograr que el cliente se involucre en un mercado tan cambiante como elemento clave. La forma de comunicar sus mensajes a una audiencia en evolución resulta esencial.
Ponente: David Colomo, David Colomo, Iberia DOOH Marketing Development Manager de Intel
Martin Morgan, VP of Marketing at Openet, discusses how mobile operators can leverage real-time data and customer context to generate personalized offers. An operator survey found real-time, contextual offers could increase data revenues by 15% globally, representing a $47 billion opportunity. The presentation outlines how real-time offer management works, using the example of an operator responding to increased Facebook usage by creating targeted service packages for customers. Real-time offers allow operators to quickly upsell customers and optimize offer catalogs based on subscriber behavior and feedback.
The document discusses how Chief Marketing Officers are increasingly interested in billing systems to enable new marketing offers like sponsored data. It provides examples of operators using features like real-time dashboards, flexible data entitlements, and intelligent upselling to monetize data usage and reduce time to market for new services. Sponsored data is highlighted as an opportunity for operators to partner with content providers like Netflix to guarantee quality of experience while generating new revenue streams.
Increasing LTE Revenues: Top 10 Innovations and Operator ExamplesOpenet
This document discusses top innovations for increasing LTE revenues and provides operator examples. It identifies 10 innovations including differentiating LTE speeds through speed tiers and upselling, driving roaming revenues through high-speed roaming passes, maximizing upsell opportunities through real-time contextual offers, enriching voice experiences with VoLTE, accelerating data usage and revenues through shared data plans, and leveraging Wi-Fi offload and bundling. It argues that these innovations require evolving legacy billing support systems to enable real-time, agile monetization of LTE networks.
The document discusses the impact of 4G on business support systems (BSS). 4G networks allow for new services and business models but legacy BSS struggle due to fragmented data and being difficult to change. Virtualized and open BSS can help transformation by enabling faster service creation and monetization through modular architectures. While operators want to protect legacy investments, running virtualized and non-virtualized BSS together may reduce time to market for new services while allowing legacy systems to still be used.
Charging and Billing for the Digital EconomyOpenet
This document summarizes a webinar about charging and billing for the digital economy. It discusses how traditional IN prepaid charging and billing systems are being replaced by real-time charging platforms to enable new data services and plans. It provides examples of mobile operators that have implemented real-time charging to offer flexible pricing models, maximize revenue from 4G/LTE investments, and improve the customer experience. The webinar highlights the importance of policy control integrated with charging to further stimulate innovation. It also outlines key use cases operators are pursuing, such as multi-device plans, data passes, and speed-based tiers, and the revenue and customer benefits these bring.
What is business support systems (BSS) in telecomMahindra Comviva
Business Support Systems (BSS) and Operation Support Systems (OSS) are required for telecom operators' back office functions such as billing, customer relations, and network monitoring. The global OSS/BSS market is expected to grow from $54 billion in 2015 to $63 billion in 2020, driven by increased demand for efficient customer care and adoption of cloud and convergent systems. Growth will be highest in Western Europe and Asia-Pacific regions.
This document discusses virtualizing the business support systems (BSS) stack. It describes how virtualization and network functions virtualization (NFV) can revolutionize how mobile networks are built and managed. Virtualizing the BSS is expected to reduce costs, decrease complexity, increase scalability, and enable new services and business models. Some challenges to NFV include performance impacts, expertise, reliability, and orchestration. The document also discusses examples of virtualization in action, like AT&T's Domain 2.0 program.
Digital Out of Home Multicanal, ¿Futuro… o Presente?crambovisuales
Cómo conseguir la atención y lograr que el cliente se involucre en un mercado tan cambiante como elemento clave. La forma de comunicar sus mensajes a una audiencia en evolución resulta esencial.
Ponente: David Colomo, David Colomo, Iberia DOOH Marketing Development Manager de Intel
This document discusses how big data analytics is used in the telecom business. It defines big data and analytics, and explains why big data analytics is needed. It provides examples of how major telecom companies like Reliance Jio, Vodafone, and Globe Telecom are using big data analytics for applications like fraud prevention, targeted marketing, customer segmentation, and network optimization. Case studies show how these companies are gaining business benefits and competitive advantages from analyzing the large amounts of customer data in their possession.
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
The document discusses strategies for mobile operators to increase data roaming revenues. It recommends activating dormant roaming subscribers through cost controls and real-time visibility. Case studies show how data roaming service passes that provide flexible data access increased revenues at multiple operators. Maximizing revenues involves engaging subscribers on their devices to purchase passes and view usage. The document addresses the upcoming 2014 EU roaming regulation requiring separate roaming contracts.
Policy Control and Charging 2013 Conference SummaryAlan Quayle
This document summarizes highlights from the Policy Control and Real-Time Charging Conference in 2013. It discusses several topics including the evolution of the policy market, challenges with customer interaction for some pricing models, opportunities and challenges for pricing models in developing markets, using analytics to optimize network performance, integrating data to gain a complete view of customers, and challenges with standards impacting policy implementation.
Bracing for the Big One: B2B Systems and Processes that Think for Themselves!Jack Shaw
See the video that goes with this presentation at http://www.youtube.com/watch?v=jEExtuWrRtk .
Scientific studies now show that major earthquakes are not only followed by aftershocks. In most cases, they also are preceded by foreshocks. In the terrain of business technology, such developments as Cloud Computing, Mobile Commerce, Social Media, and Big Data are rightly regarded as seismic events. But, as earth-shaking as these technologies appear, they are just the foreshocks.
The Big One is coming, and it’s coming soon. Intelligent Systems for Data, Discovery, and Decision Management will utterly transform business, commerce, and society. Self-optimizing production scheduling, autonomic supply chains, and self-configuring business ecosystems are just a few examples of Intelligent Systems that will shake the world. But, you don’t have to be caught unprepared.
Jack Shaw, industry executive, consultant, and author of three books on business, technology, and e-Commerce, has been accurately predicting advance s in business technology for over thirty years. Join us as he explains intelligent systems and what your organizations must do now, and can do to plan for the future, to take full advantage of the most dynamic, breathtaking set of business technologies yet.
The document presents Social Links 2.0, a product from Comptel that uses contextual intelligence and predictive analytics to help mobile operators combat churn and increase revenue. It discusses challenges such as declining revenue per user and profitability. Social Links uses data such as call detail records, location, billing, and social networks to generate predictive insights and define optimal actions. Case studies show how Social Links improved churn prediction accuracy, increased campaign response rates, and identified high potential customers.
1) Agiliti is a new software-as-a-service (SaaS) offering from Fiserv that provides a comprehensive outsourced software and infrastructure solution for financial services in the UK on a modular, "pay as you grow" basis.
2) It aims to enable new entrants and existing players to quickly and cost-effectively deliver banking products and services through multiple channels with a single customer view.
3) By outsourcing technology needs to Agiliti's proven platform, new and existing financial institutions can avoid high setup costs and risks while gaining speed to market and flexibility.
The document discusses how Comptel's convergent mediation and machine learning analytics solution helps a major European telecommunications operator gain operational intelligence. It faces challenges from a constantly changing environment. Comptel's solution provides real-time insights and predictions from network and IT data. It detects anomalies and issues faster through automated visual analysis. This helps the operator satisfy stakeholders, plan capacity better, and fix issues more quickly. In conclusions, the solution empowers telcos with smarter, proactive decisions through enriched data insights.
Expansion of connectivity management into the new world - Billing of everythi...Comarch
Connectivity Management is facing new challenges, how can telecom operators prepare for the future? Time to change with Internet of Things and M2M technologies.
The advancement of mobile technology presents a tremendous opportunity to transform retail, however very few brands have made the shift to integrate mobile technology into their customer retail strategy. In this presentation, Cartesian gives an overview of the opportunities for retailers, highlights several innovative case studies of successful deployments and insight into some of the questions that retailers need to consider in order to maximize leverage from mobile technology.
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New...Ali Saghaeian
Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Openet dynamic services & real time charging 9 oct 2013, ngbss londonOpenet
This document summarizes a presentation by Oisin O'Connor on real-time charging and dynamic services. It discusses Openet, a company that provides policy and charging control software to mobile network operators. The presentation covers industry trends driving demands for dynamic services, use cases like personalized offers and roaming packages, and the technical implications of implementing an integrated policy, charging, and campaign management infrastructure to enable dynamic service innovation.
Beyond Bit Rate - Effectively Monetising the Move Away from Traditional ServicesOpenet
The document discusses strategies for telecommunications providers to move away from traditional services and monetize dynamic services. It outlines five top strategies: 1) application service passes (unlimited access to apps like Facebook), 2) dynamic upsell offers when data quotas are reached, 3) time-based policy controls, 4) roaming packages, and 5) OTT and VAS bundles. The strategies aim to increase revenue, reduce churn, and improve customer satisfaction. Effective implementation requires integrated policy, charging, analytics and interaction capabilities to support real-time offers, usage monitoring and customer engagement.
The Human Chain Open Banking - The Future of Payments White Paper V1.1Brendan Jones
The document discusses how regulation and new technologies are driving changes in the banking and payments industry. It outlines how the Payment Services Directive 2 (PSD2) aims to foster innovation by requiring banks to provide third party access to customer account information and payment initiation through APIs. This will allow new entrants like fintech companies to develop services that aggregate customer data from multiple accounts and initiate payments directly from a customer's bank account. PSD2 has the potential to significantly disrupt the traditional banking model and payments landscape by enabling more competition and greater consumer choice of financial products and services.
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
The document provides information on creating and optimizing Google AdWords campaigns, including:
- It discusses different campaign types like Search Network Only, Display Network Only, and Search with Display Select.
- It recommends structuring campaigns around clear goals, separating campaigns by theme or product, and aligning structure with website.
- It demonstrates how to set up a new campaign and review important settings like location targeting, bidding, and budget.
1) The document provides optimization strategies and best practices for Google Display Network campaigns. It outlines five example use cases and provides tips for each on how to optimize campaigns to meet specific goals like getting started, increasing conversions, optimizing ROI, and increasing volume.
2) For campaigns aiming to increase conversions of existing site visitors, it recommends setting up remarketing campaigns with lists targeting different visitor types and tailoring ads and bids to each list.
3) For optimizing campaign ROI, it suggests lowering bids on poorly performing keywords/placements, expanding what works, and using conversion optimizer once thresholds are met.
This document discusses how big data analytics is used in the telecom business. It defines big data and analytics, and explains why big data analytics is needed. It provides examples of how major telecom companies like Reliance Jio, Vodafone, and Globe Telecom are using big data analytics for applications like fraud prevention, targeted marketing, customer segmentation, and network optimization. Case studies show how these companies are gaining business benefits and competitive advantages from analyzing the large amounts of customer data in their possession.
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
The document discusses strategies for mobile operators to increase data roaming revenues. It recommends activating dormant roaming subscribers through cost controls and real-time visibility. Case studies show how data roaming service passes that provide flexible data access increased revenues at multiple operators. Maximizing revenues involves engaging subscribers on their devices to purchase passes and view usage. The document addresses the upcoming 2014 EU roaming regulation requiring separate roaming contracts.
Policy Control and Charging 2013 Conference SummaryAlan Quayle
This document summarizes highlights from the Policy Control and Real-Time Charging Conference in 2013. It discusses several topics including the evolution of the policy market, challenges with customer interaction for some pricing models, opportunities and challenges for pricing models in developing markets, using analytics to optimize network performance, integrating data to gain a complete view of customers, and challenges with standards impacting policy implementation.
Bracing for the Big One: B2B Systems and Processes that Think for Themselves!Jack Shaw
See the video that goes with this presentation at http://www.youtube.com/watch?v=jEExtuWrRtk .
Scientific studies now show that major earthquakes are not only followed by aftershocks. In most cases, they also are preceded by foreshocks. In the terrain of business technology, such developments as Cloud Computing, Mobile Commerce, Social Media, and Big Data are rightly regarded as seismic events. But, as earth-shaking as these technologies appear, they are just the foreshocks.
The Big One is coming, and it’s coming soon. Intelligent Systems for Data, Discovery, and Decision Management will utterly transform business, commerce, and society. Self-optimizing production scheduling, autonomic supply chains, and self-configuring business ecosystems are just a few examples of Intelligent Systems that will shake the world. But, you don’t have to be caught unprepared.
Jack Shaw, industry executive, consultant, and author of three books on business, technology, and e-Commerce, has been accurately predicting advance s in business technology for over thirty years. Join us as he explains intelligent systems and what your organizations must do now, and can do to plan for the future, to take full advantage of the most dynamic, breathtaking set of business technologies yet.
The document presents Social Links 2.0, a product from Comptel that uses contextual intelligence and predictive analytics to help mobile operators combat churn and increase revenue. It discusses challenges such as declining revenue per user and profitability. Social Links uses data such as call detail records, location, billing, and social networks to generate predictive insights and define optimal actions. Case studies show how Social Links improved churn prediction accuracy, increased campaign response rates, and identified high potential customers.
1) Agiliti is a new software-as-a-service (SaaS) offering from Fiserv that provides a comprehensive outsourced software and infrastructure solution for financial services in the UK on a modular, "pay as you grow" basis.
2) It aims to enable new entrants and existing players to quickly and cost-effectively deliver banking products and services through multiple channels with a single customer view.
3) By outsourcing technology needs to Agiliti's proven platform, new and existing financial institutions can avoid high setup costs and risks while gaining speed to market and flexibility.
The document discusses how Comptel's convergent mediation and machine learning analytics solution helps a major European telecommunications operator gain operational intelligence. It faces challenges from a constantly changing environment. Comptel's solution provides real-time insights and predictions from network and IT data. It detects anomalies and issues faster through automated visual analysis. This helps the operator satisfy stakeholders, plan capacity better, and fix issues more quickly. In conclusions, the solution empowers telcos with smarter, proactive decisions through enriched data insights.
Expansion of connectivity management into the new world - Billing of everythi...Comarch
Connectivity Management is facing new challenges, how can telecom operators prepare for the future? Time to change with Internet of Things and M2M technologies.
The advancement of mobile technology presents a tremendous opportunity to transform retail, however very few brands have made the shift to integrate mobile technology into their customer retail strategy. In this presentation, Cartesian gives an overview of the opportunities for retailers, highlights several innovative case studies of successful deployments and insight into some of the questions that retailers need to consider in order to maximize leverage from mobile technology.
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New...Ali Saghaeian
Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Openet dynamic services & real time charging 9 oct 2013, ngbss londonOpenet
This document summarizes a presentation by Oisin O'Connor on real-time charging and dynamic services. It discusses Openet, a company that provides policy and charging control software to mobile network operators. The presentation covers industry trends driving demands for dynamic services, use cases like personalized offers and roaming packages, and the technical implications of implementing an integrated policy, charging, and campaign management infrastructure to enable dynamic service innovation.
Beyond Bit Rate - Effectively Monetising the Move Away from Traditional ServicesOpenet
The document discusses strategies for telecommunications providers to move away from traditional services and monetize dynamic services. It outlines five top strategies: 1) application service passes (unlimited access to apps like Facebook), 2) dynamic upsell offers when data quotas are reached, 3) time-based policy controls, 4) roaming packages, and 5) OTT and VAS bundles. The strategies aim to increase revenue, reduce churn, and improve customer satisfaction. Effective implementation requires integrated policy, charging, analytics and interaction capabilities to support real-time offers, usage monitoring and customer engagement.
The Human Chain Open Banking - The Future of Payments White Paper V1.1Brendan Jones
The document discusses how regulation and new technologies are driving changes in the banking and payments industry. It outlines how the Payment Services Directive 2 (PSD2) aims to foster innovation by requiring banks to provide third party access to customer account information and payment initiation through APIs. This will allow new entrants like fintech companies to develop services that aggregate customer data from multiple accounts and initiate payments directly from a customer's bank account. PSD2 has the potential to significantly disrupt the traditional banking model and payments landscape by enabling more competition and greater consumer choice of financial products and services.
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
The document provides information on creating and optimizing Google AdWords campaigns, including:
- It discusses different campaign types like Search Network Only, Display Network Only, and Search with Display Select.
- It recommends structuring campaigns around clear goals, separating campaigns by theme or product, and aligning structure with website.
- It demonstrates how to set up a new campaign and review important settings like location targeting, bidding, and budget.
1) The document provides optimization strategies and best practices for Google Display Network campaigns. It outlines five example use cases and provides tips for each on how to optimize campaigns to meet specific goals like getting started, increasing conversions, optimizing ROI, and increasing volume.
2) For campaigns aiming to increase conversions of existing site visitors, it recommends setting up remarketing campaigns with lists targeting different visitor types and tailoring ads and bids to each list.
3) For optimizing campaign ROI, it suggests lowering bids on poorly performing keywords/placements, expanding what works, and using conversion optimizer once thresholds are met.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
Google Adword Display Campaign Guide – Step By Step : SK SeoIdiotsSujit Kumar
Learn How To setup Google Adword Display campaign – Presentation visually helps you to understand all the topics involve in display campaign. PPT Bring by Sujit from SeoIdiots. PPT have all aspect of Campaign setup, ads creation, reports, bidding, CPM & CPC bidding, how to view report. how to use Re-marketing and how to use placements. Overall benefits of Display Campaign !!! - Sujit
1) The Google Display Network (GDN) allows advertisers to reach users across millions of websites as most users spend 95% of their time online engaged with content where display advertising can be seen.
2) GDN ad placements can target users at each stage of the purchase funnel from awareness to consideration to purchase based on their interests, intent, and past behaviors.
3) GDN provides targeting options like contextual keywords, interest categories, remarketing, and similar users to help advertisers qualify prospects and drive ROI.
The document discusses using Google Display Network for brand awareness campaigns. It explains that Display Network campaigns can increase brand awareness, interactions, positive associations and loyalty by connecting with the target audience across thousands of websites. It provides details on setting up a Display Network campaign with no marketing objective and describes the Display Planner tool, which generates targeting ideas and estimates to help plan the campaign. Finally, it lists some of the sites where ads may appear, such as Google AdSense publisher sites and DoubleClick Ad Exchange publisher sites.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Roaming remains hugely important to mobile operators, with Informa forecasting that revenues from roaming services will reach $28.3bn worldwide in 2016. This webinar reveals the industry views on the future of roaming from a survey carried out by Informa/Telecoms.com Intelligence and answered by 600 operators.
Roaming remains hugely important to mobile operators, with Informa forecasting that revenues from roaming services will reach $28.3bn worldwide in 2016. This webinar reveals the industry views on the future of roaming from a survey carried out by Informa/Telecoms.com Intelligence and answered by 600 operators.
Evolving the Service with Audience Measurement. A presentation by Marc Price, CTO Americas with Openet. Learn more about our audience measurement solution at https://www.openet.com/what-we-do/business-intelligence/audience-measurement
Emergence and transformation of digital utilities in the “smart” era Capgemini
By Jonathan D Loretto and Michel van Zutphen
Oracle Open World 2013
Content:
The Emergence of the Digital Utility
Reinventing the Digital Customer Experience
Guide: Turning dormant roamers into revenuesCorine Suscens
This guide outlines a simple strategy to stimulate data roaming usage by enabling data roaming passes to be purchased on the device.
- How an operator increased data roaming revenue by 35% thanks to service passes
- How operators can stimulate spend by using the device as a purchasing channel
- An effective way to provide transparency and cost control, crucial to activate dormant roamers
- The top 5 requirements when considering a data roaming service pass solution
MATRIXX Software provides a real-time charging platform for digital services that enables digital service providers to differentiate on customer experience. Some key points:
1. Traditional IT infrastructures are not suited for a digital world with billions of complex real-time transactions daily. MATRIXX designed a new real-time technology platform to address this.
2. Key trends MATRIXX is seeing include replacing overage charging with customer control/choice, creating premium digital experiences, and extending real-time capabilities to enterprise customers.
3. MATRIXX has key customers like Swisscom, Telstra, and Vodafone. It is headquartered in Silicon Valley with offices worldwide and over 100 employees
Is your digital transformation driving customer experience?James Crawshaw
How Cloud and CX come together to accelerate innovation.
CX as a service – more than a call center from the cloud.
Agile deployment and service models powered by cloud services and API integration.
Telenity CANVAS API MANAGER Product Presentation 2015Mustafa Kuğu
This document discusses strategies for creating a common ecosystem and increasing revenue through APIs and digital services. It notes trends toward increased mobile internet and app usage over voice calls. Operators want to broaden services, improve experience and increase active users. The document outlines objectives like creating a common ecosystem, improving self-care solutions, selling products/services, integrating APIs and web 2.0. It discusses challenges like different networks and territories. The vision is to expose all capabilities through flexible business models to simplify management and bring in new players. Key metrics include time to market, flexibility, revenue growth and market differentiation.
Why Digital Transformation is not an IT Transformation Vishal Sharma
Digital transformation is not simply an IT transformation. It is a front-office, customer-facing transformation that can drive business growth, while IT transformation focuses on back-office efficiency. Digital transformation is driven by new technologies like social, mobile, analytics and cloud that create new digital business models and customer experiences. It requires changes across the organization in areas like culture, skills, and partnerships. While challenging to achieve, digital transformation has the potential to significantly impact companies through new revenue streams, global reach and optimized processes.
TABS, is an integrated software package designed for the mobile, ISP, and traditional fixed network services. This capability provides us with a solution that is already well versed in supporting Local, International. TABS convergent Customer Care & Billing system undertakes the whole billing process of a single converged system and rates all services against a single unified rating scheme.TABS solutions have been implemented in 38 sites for the major telecom groups providing Non stop services for over 100+ customers.
The ITS solution is based on SOA (Service-Oriented Architecture), which helps business owners respond more quickly and in a cost-effective manner to changing market conditions. With SOA, business changes can be easily met through customization rather than traditional custom development, making it easier to quickly implement changes without requiring radical system modifications. The ITS SOA-based solution also simplifies interconnection with and usage of existing IT assets, which facilitates integration with existing systems and increases interoperability.
Transforming Services operations so that CEM becomes an enabler for improving...BSP Media Group
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Good morning, good afternoon and good evening and thank you for investing your time today to discuss policy and charging – and more importantly, what’s next.
Every business in the digital economy today faces three major challenges:
How to transform IT and operations to dramatically reduce operating costs through automation; at minimal risk; and in a way that gives the business the agility it needs to get products to market at the speed of disruptive innovators
How to build an open digital ecosystem where new services can be delivered quickly, easily and securely with a wide range of business models and partners;
How to maximize your market share, customer growth and loyalty.
The Forum has three core programs designed to address each of these programs
Our Agile Business program (focuses on solving the challenges of established businesses seeking to transform the efficiency of their IT and operations with a low-risk, scalable approach. The program generates and leverages a broad range of expertise, research, best practices and standards proven to improve efficiency and agility through automation, reduction in operating costs; improvement of capital investment efficiency, and reduction in time-to-market.)
Our Open Digital Program (focuses on how to enable an open digital ecosystem, seeking to make it simpler to build effective partnerships quickly, securely by exploring the business and technology challenges that make great partnership a challenge to achieve)
Our Customer Engagement program (focuses on the challenges of not only finding customers, but retaining and effectively engaging them, moving beyond traditional customer experience metrics and exploring how to enable 1:1 customer engagement and measure what truly matters to your customers;)
Across these programs, we offer a variety of knowledge, tools and best practices to solve common issues surrounding: Big Data, Business process optimization, Revenue Management, Cloud and Virtualization, IT and Operations transformation and security, just to name a few.
“Over the Top” providers challenge traditional voice and messaging services, but offer new opportunities for partnership and increased profit
Emerging technologies offer new opportunities for enhanced services, better customer experience, and new offerings
Explosion of connected devices, both personal and M2M, enable a range of new mobile retail and wholesale offerings. We are entering a “Connected World” era
Traditional differentiators (speed, coverage, device selection) are less and less meaningful. How can we better differentiate and compete?
How can we maximize return on 4G/LTE/NGN investments?
Traditionally interaction with customers is limited to billing or top-up. How can we foster relationships with customers to reduce churn?
How can we improve our business models – not just on the retail side, but on the wholesale side?
What new opportunities can we invest in?
Thank you Tony and hello everyone,
I am Corine Suscens, Senior Marketing Manager at Openet
And I will spend the next 30 minutes or so presenting,
how charging and billing are expected to evolve in the digital economy
My presentation is mainly based on key findings from recent research,
that we carried out with over 80 operators worldwide
During my presentation, I will cover 3 main points:
What’s the future for IN pre-paid charging and traditional billing as LTE expands
What are the winning strategies for operators to accelerate innovation and increase ARPU
And finally I will focus on key use cases being rolled out and operator success stories
First let’s have a look into the future for legacy IN pre-paid charging and traditional billing as operators see it
There has been an on-going debate about IN pre-paid charging platforms and their future in a data centric world.
When we actually asked operators what they thought,
70% of them expect IN pre-paid charging systems to be replaced by real-time, online charging systems within the next 4 years.
For the majority of operators, this is mainly because IN charging systems were originally designed for traditional voice services.
As a result, operators find it complex, time consuming and costly to charge for data using IN systems.
This is typically the case for innovative use cases such as data service passes, shared data plans or dynamic pricing models where users can purchase additional services and have them charged and provisioned in real-time
Operators also find that they depend on the IN vendor to develop and configure services – which then affects their time to market and give them little flexibility
Finally operators view IN systems as very costly to own - they are typically based on proprietary hardware and specific to a single access network technology
All of these limitations affect operators ability to fully profit from the data opportunity and prompted many to initiate their replacement with real-time charging systems, designed for data.
And actually As Voice becomes data with voice over LTE, IN pre-paid charging systems are no longer required.
In my next slide, we will see how operators replacement plans goes beyond IN pre-paid platforms and also affects billing systems
Again, there has been a lot of discussions around the death of billing systems which Tony is very familiar with.
But looking at the facts, it seems that Tony’s predictions were actually correct
as 87% of the operators surveyed are telling us that billing systems will be replaced by real-time charging systems, within the next 4 years.
One of main reasons for this is the lack of real-time capabilities
which then restrict data innovation and their ability to meet their customers’ demand for immediacy
The other important point with traditional billing for post-paid on one side, and IN pre-paid charging on the other
is that many operators have ended up with silo based architectures, which then resulted in
Slower time to market with multiple systems to configure to launch offerings
No unified view of individual customers as the customer data is distributed – which then affects customer visibility, customer service, and upselling
Silo based architectures also means Service restrictions to customers - with some services like roaming only available for postpaid customers for example or real-time visibility and advice of charge only available for pre-paid customers
Knowing these limitations, many operators have already taken steps to evolve their traditional IN charging and billing infrastructures to build a revenue-generating infrastructure based on convergent real-time charging.
In my next slides, I will briefly show you two LTE operator examples from Europe and North America
The most recent example is T-Mobile Netherlands who is implementing an Online Charging System to completely replace their IN pre-paid charging system and have one single real-time charging system for all voice and data services.
It’s worth noting that their solution also includes a centralised offer catalog to quickly define and launch services centrally
Overall their goal is to enable more sophisticated charging models, launch services faster, reduce complexity and cost and maximize customer satisfaction
Among other use cases, the solution will enable
Dynamic pricing models
Innovative device plans
Rich customer engagement
Combinations of services for pre-paid and post-paid subscribers
My next case study shows a different approach from an LTE operator in North America
This operator is using OCS to extend their IN platform capability to support 3G & 4G services.
Their goal is to capitalize on their existing infrastructure investment
to launch next generation services, accelerate time to market, and offer more flexibility to customers
Some of the use cases supported include:
In-app charging / billing
Shared data plans
Hybrid pre-paid and post-paid accounts
Real-time usage visibility and notifications
Cross service promotions
Support MVNOs
These 2 examples show two different approaches for operators but in the end most operators are saying that traditional IN pre-paid platforms will be replaced.
The goal here being to have a more flexible infrastructure that will enable them to accelerate innovation and ARPU
- Which is my next chapter
In this section, I will discuss key strategies to accelerate innovation and increase ARPU in operators’ views
As we saw before, the future is all about Real-time charging and 79% of operators view it as critical to enable innovation.
What they want is a real-time charging capability that is truly flexible and convergent,
To enable innovation with sophisticated data pricing plans and bundles, and dynamic pricing models for instance.
Convergent, Real-time charging also helps operators to deliver a better customer experience
It lifts service restrictions based on payment type and allows all services to be launched to all customers, whether pre-paid or post-paid.
It also provides customers the flexibility to use multiple payment options
And benefit from real-time visibility over their services and usage, whether pre-paid or post-paid
Finally convergent, real-time charging is more cost effective for operators
and helps accelerate time to market as they can use a single platform to launch all services.
However, to enable many of the sophisticated data use cases that we are seeing today, real-time charging also requires integration with policy control
In our research 73% of operators view Policy and charging control or PCC as key in enabling innovation
PCC enables innovative business models such as multi-device and shared data plans or application specific pricing
It also coordinates network resources with new options for revenue generation, such as speed tiers or speed boost
And finally with PCC, operators can ensure a high quality of experience through real-time control and appropriate resource allocation –
It’s critical for use cases such as traffic prioritization for premium customers, Wi-fi offloading or VoLTE.
In my next slide we will see how operators can bring to market all these innovative services, much faster
In the research, the most successful strategy to accelerate time to market in the view of 79% of operators is to use a centralised offer catalog.
This was immediately followed by centralised, convergent charging and the ability to configure offers with minimum involvement from vendors
The main benefit of a centralised offer catalog is that it enables operators to create, launch and manage all offers to all customers in a central place
- Which greatly simplifies processes and significantly saves time.
As a result campaigns and bundles can be rolled out much faster
A recent example from my first case study is T-Mobile Netherlands – and we expect many operators to follow.
My last point in this section is about stimulating loyalty and ARPU
The research suggests that the most successful approach to stimulate loyalty and ARPU
is to enable customers, to purchase their services directly on the device, and have them provisioned in real time
– overall, it’s all about better engaging with customers, in real time, on the device. This means:
Sending offers that take into account their personal context in real-time - as an example, a customer attempts to access data without a data plan can trigger a data offer. as we will see later on, this kind of approach is very effective
Another effective upselling strategy is simply to combine offers with usage alerts -
By doing so, one of Openet’s customers achieved an average of 20% sales conversion rate, simply by up-selling data in combination with threshold alerts
Upselling add-ons to base contracts can also be extremely effective in stimulating spend
A good example is Pelephone – they offer customers a base plan with modest data allowance – customers can then add as many 5 Euro/month data blocks as they wish. As a result, 60% of their customers buy data add-ons and spend on average an extra 4.1 euros per month
An add-on could be an additional package that increases the data volume, or speed or give unlimited access to a specific application such as facebook
Last but not least, one of the key strategies for operators to stimulate loyalty, is to offer customers real-time visibility over costs and usage, on the device, through real-time alerts and dashboards, for instance
Overall, on-device purchase and engagement enables operators to maximize revenue, by pushing offers at the most opportune time and by enabling instant purchasing anywhere. It also enables them to save costs related to customer services and sales
This approach also provides Unprecedented satisfaction for customers by giving them the level of flexibility, convenience and visibility that they craveEngaging with customers this way is a recent area of innovation and requires an extension of PCC to the device
Now that we’ve seen the critical role of PCC in enabling innovation, let’s have a look at key use cases and operator success stories
On this slide you can see the most popular use cases being rolled out by operators. The red section represents the proportion of operators who are not planning to offer the related services – the other colours highlight services that operators are offering or wish to offer.
I won’t cover all the use cases here – I just want to highlight the top 4 use cases which are:
Multi-device plans
Data passes
Shared data plans
And Speed tiers
In my next slides I will show you concrete examples and success stories related to these 4 use cases
Multi device, shared data plans were launched in North America in 2012 and shown great success.
They allow multiple users and devices to share a common pot of data,
And have resulted in increased data usage and spend
Verizon for instance now has 30% of their accounts on a ‘share everything’ plan
They now report an average revenue per account (ARPA) which is up 6.9%,
and they have 34.9M post-paid accounts with an average of 2.67 connections per account
AT&T also reported almost 10M customers on their Mobile Share plans, with over 25% of those accounts opting to go with a data plan with 10GB or over
The success of shared data plan in the US is also reaching the rest of the world.
In March 2013 for instance, Swedish operator Telia launched their own Mobile Share Plan, Telstra in Australia is planning to do the same,
and more operators are expected to follow
The next success story is about data service passes
This case study is about how an operator used data service passes to upsell data services to reluctant customers,
and the resulting impact on revenue, customer satisfaction and cost savings.
This operator launched data day and week passes combined with real-time alerts, to remove all uncertainty around charging and usage, and encourage customers who didn’t have a data plan to try data services. The way it works is if a customer try to consume any data or application without a data plan, they instantly get a message offering them some data pass options. This is a very good example of real-time, context-aware offer.
As a result of this, they converted 10% of their data pass users to recurring monthly data plans;
they achieved 26% growth in data users, and 17% growth in data revenue.
they also eliminated 98% of credits that mostly went to compensating customers for unexpected charges,
and they reduced the number of customer care calls by 120 000 per year. This is saving them tens of millions of dollars, whilst increasing customer satisfaction and, average revenue per user, all thanks to data service passes.
My last success story is about speed tiers
This is an interesting example showing how Swisscom is offering unlimited data but with differing speed and subsequent price.
This enables them to meet various customer needs whilst better linking network resources allocated to revenue
As a result overall they saw their ARPU grow even though it initially declined as they expected
To sum it all up.
To be successful in the digital era,
operators are expected to replace their traditional IN charging and billing systems, originally designed for voice
with real-time charging, OCS systems designed for data.
A number of operators have actually already initiated this infrastructure evolution and are replacing their traditional IN charging platforms
The goal for operator here is to accelerate data service innovation – and in their view the top capabilities they require are
A real-time charging capability that is truly flexible and convergent
The integration of real-time charging with policy control
And a centralised offer catalog to rapidly create and launch all offers
The other main goal for operators is to stimulate loyalty and ARPU and in their view
One the most successful strategy to achieve this is to enable customers to purchase services in real-time on the device and overall better engage with them on the device to upsell and update them
This level of customer engagement requires PCC extended to the device.
I will end my presentation with a last slide to briefly introduce Openet to you before we start the Q&A
For those of you who don’t know Openet, I can sum it up in 5 words, we make data make money.
Our transaction management software is used predominantly by tier 1 operators,
to monitor and control network access,
to perform real-time charging,
and to enable network analytics and usage monitoring.
This is the end of my presentation.
Thank you very much for attending.
We will now start the Q&A session with Tony
Good morning, good afternoon and good evening and thank you for investing your time today to discuss policy and charging – and more importantly, what’s next.