Proxama is a mobile commerce company founded by Neil Garner and Miles Quitmann that connects the physical and digital worlds using technology platforms enabling consumers to set up mobile wallets, receive offers and make payments using NFC-enabled mobile phones. Proxama works with various partners including card issuers, mobile network operators, handset manufacturers and brands. The document discusses the growth of NFC technology and Proxama's platforms that allow targeted promotions and offers to influence consumers as well as contactless payments.

1. Neil Garner, CEO & Founder
Miles Quitmann, Managing Director

2. Proxama INTERACT
Proxama is the next generation mobile
commerce company that connects the
physical and digital worlds.
Our technology platforms enable
consumers to set up a mobile
wallet, receive offers, connect with
brands and make payments through
their NFC mobile phone.
Proxama works with:
 Card Issuers
 MNOs
 Handset Manufacturers
 Brands
 Agencies
 Media Owners
About Proxama

3. © Proxama 2013
Proxama INTERACT
What makes Proxama?

4. © Proxama 2013
Proxama INTERACT
What is NFC?

5. © Proxama 2013
NFC - Love or hate It…it’s here to stay
8million
NFC enabled consumers in the UK today
By 2015 50% of total smartphones will
be NFC- enabled compared to 5% in
2011. Source: M for Mobile February, 2013
Proxama INTERACT

6. © Proxama 2013
Proxama INTERACT
Handset Statistics
184NFC Devices Currently Available
(source: NFC World)
1500million
NFC Devices estimated to be shipped in 2017
(source: ABI)
302million
NFC phones will ship this year
(source: ABI)
NFC is here.
It’s growing fast.

7. © Proxama 2013
Proxama INTERACT
Our Platform
Service Provider
Management
Wallet Management
Engagement & Loyalty
Core Platform
Infrastructure
Payments & Security
Reporting &
Analytics
Campaign
Management
Infrastructure
Management
Loyalty
Providers
Wallet
Framework
Wallet
Management
TSMs
Media
Platforms
MNO SDK Payments SDK
Loyalty &
Marketing SDK
Service
Providers
£Wallets &
SDKs
Web
Tools Payment Service
Providers
£
Security SDK
Tag Suppliers

8. © Proxama 2013
Proxama INTERACT
Connecting Physical and Digital

9. Proxama INTERACT
Voucher Collect and Redeem

10. Proxama INTERACT
Contactless Payments

11. Proxama INTERACT
Music reviews
Without NFC
With NFC

12. © Proxama 2013
Proxama INTERACT
Retail Solutions
Entertainment – tap to receive content
Fast Food – incentivised content
Fashion – tap to match garments
Consumable – tap to offers and upsell

13. © Proxama 2013
Proxama INTERACT
Contactless Payments

14. © Proxama 2013
Proxama INTERACT

15. © Proxama 2013
Proxama INTERACT
Tap by Handset OS
Conformance Report
Tap by Location
It’s all about Data and Analytics

16. © Proxama 2013
Proxama INTERACT

17. © Proxama 2013
Proxama INTERACT
What will you do With NFC tomorrow?
Interactive NFC signage with contextual
promotions
Tapping, the consumer is given a targeted
promotional offer or engagement
This in turn influences the
consumer, driving them to the store
The consumer can select from multiple
stored offers and vouchers
Which they can redeem alongside their
NFC purchase at the till
Alongside loyalty acquisition, leading to
repeat revenue